The document discusses applying LinkedIn's successful strategies to the trade show industry, highlighting key insights from Eric Ly, CEO at Presdo Inc. It emphasizes the importance of relationships and community building, encouraging trade show organizers to adopt techniques used by LinkedIn to foster engagement. A webinar related to the topic is announced, set to take place in March 2011.

1. Applying LinkedIn Success to the Trade Show IndustryJoin the conversationon Twitter: #mtosummitStephen NoldTSNN PublisherEric LyCEO at Presdo, Inc.March 1, 2011 1.00 – 2.00PM ESTRegister: https://www1.gotomeeting.com/register/388928817

2. Eric LyMTO Summit keynote speakerCEO at Presdo Inc. Co-Founder at LinkedIn“passionate about combining innovative products, technologies and business models to create highly successful companies.”

3. LinkedInSuccess As of January 2011, executives from all 2010 Fortune 500 companies as membersMore than one million companies have Company PagesThousands of developers are usingLinkedInAPIs to create innovative tools and services for professionals

4. LinkedInSuccess HistoryReid Hoffman living roomWhat makesLinkedInso special?Relationships matter?How did you get from there to here?

5. CommunitiesImpacting RelationshipEvolving the Business WorldColliding Tradeshow Floors

6. Lessons learned on community building? How can Trade Show Organizers/Event Managers apply the successes ofLinkedInto their own Trade show/event community niches? What is the “secret sauce” they can use?Communities

9. Questions

10. Join Us In ChicagoMarch 21-22, Rosemont InterContinental HotelWebinar at: http://www.mtosummit.com/page.cfm/Link=58/t=m/goSection=6SlideShare: