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One of the biggest grievances of show producers and event managers is the continued push of social media basics. Enough of the baby steps! Now is the time to build on the basics to execute digital strategies that yield tangible results. Enough talking – it's time to focus on the realities and the ROI of social marketing.
Dax Callner discusses today's realities and a vision for what's around the corner, focusing on how to convert visitors and web traffic into attendees and exhibitors. He'll be sharing case studies from Dell, American Express and other top brands.