MTO Summit Webinar Tech Series: A Webinar on How Not to Do Webinars

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Webinars are an increasing part of our learning mix. From virtual trade shows to event extras (and sometimes replacements), webinars are on our calendar much more regularly than ever before. But we've all attended our share of clunkers. Barring the technical glitches and the merits of this or that platform, there are some things that any presenter can do to improve his or her webinar's creation, delivery, and ultimately, its effectiveness. Join Chris Brogan in an exploration of what works, what doesn't, and what's most cringe worthy. Though there'll be some humor, there will be many useful takeaways for your next presentation. Mr. Brogan will be covering some of the common flaws and oversights of webinars that people give, and then will go deep into best practices to help improve the quality of your webinar and drive the results you want.

Education Technology News & Politics

An integral part of expanding the U.S. trade show industry is having more international attendance, yet organizers continually receive complaints from foreign visitors who are unable to attend shows. The biggest impediment seems to be the difficulty of obtaining U.S. visitor visas for business travelers. This panel will not only take a look at the challenges through the experiences of show managers, but also what the U.S. Travel Association is doing to help lobby for new laws to ease travel restrictions.

Visa Issues: What's Being Done to Ease Restrictions?Stephen Nold

TSNN "State of the Industry" Panel

Stephen Nold

Hear about the "State of the Industry" from two people who have their fingers on the pulse of what's happening - Vinnie Polito, chair of the International Association of Exhibitions and Events, and Sean Guerre, chair of the Society of Independent Show Organizers. The session will be moderated by Tarsus Advon President Stephen Nold and will take a look at not only the external industry pressures like the impact of the economy downturn on shows, but also the internal pressures of innovation or new show business drivers. For example, are show organizers finding new ways to adopt online communities into the trade show experience. These topics and more will be discussed in what promises to be an informative panel.

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Funding technology models 2011 SISO

Stephen Nold

Making a new technology work relies so much on the ability to secure funding for the idea. How do I find money to make these new electronic projects get off the ground and thrive? We’ll discuss all the sources —internal resources, outside parties, sponsoring partners, user fees or new entities altogether. Join us for this critically important, interactive session as a panel of trade-show leaders and technology experts share their funding ideas. You don’t want to miss this one! Moderator: Rick McConnell, President, Hanley Wood Exhibitions Panelists: John Curtis, President and CEO, Quotient Solutions, Inc. Stephen Nold, President, Tarsus Advon Kyle Welch, VP Finance, Hanley Wood Exhibitions

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Converting Data into Dollars

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In a digital world, data is the new currency. It drives sales, customer relationships, operational efficiencies, and analytics. The trade show industry has struggled for years with sub-par data standards and lack of supplier data requirements. The tasks of database management, data validation and data integration are all difficult, maybe even impossible, without best practices to define how information should be managed and exchanged. Finding a way to make data work harder for the organization isn’t just the domain of the IT officer. The millions of dollars being spent on redeveloping, rewriting and redesigning data systems as well as the inefficiencies of working with incompatible data are a concern for the entire leadership team. What if industry-wide data standards were established to streamline data management and provide significant cost savings? Join this panel discussion and hear from industry leaders about the issues that are squeezing the efficiency and profitability out of trade shows. Be part of a groundbreaking initiative to change the way organizations manage and exchange information and move the industry into the twenty-first century. Participants in this session will learn: • A clear explanation of the data issues in our industry • Ideas regarding how show leadership can solve the problem • A vision for a data standard that can be published and adopted • How organizations and individuals can support this initiative Panel Moderator: Stephen Nold, President, Tarsus Advon Panelist: Jay Vaughn, Vice President, AdvanStar Shawn Pierce, Senior Vice President, Hanley Wood Exhibitions Stephen Grahaam, CPA, Managing Director, Americas, Society of Petroleum Engineers

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NACS Webinar: Using Social Media for Consumer Shows By now you’ve heard all about social media. You understand all the reasons you should be using it to market your shows. You even have all your accounts set up on the various platforms. Now what? Stephen Nold, President of Tarsus Advon, will present strategies for getting started with the various social media platforms, and give some tips on what you should be updating your sites with, how often to update your sites, and what types of content you should and shouldn’t be using. Then he will answer any questions you may have from the audience.

Affiliate Marketing-How to Extend your Marketing Database, by Rick Calvert

Stephen Nold

MTO Summit is for the buyers and users of the next generation exhibition tools: show owners, association executives, corporate meeting planners, marketers, and exhibition strategists, people who have experiences to share and a passion for learning - the hot new thing, lessons from failures, innovations and inspirations, and the practical applications of all of the above. MTO SUMMIT MARKETING CHALLENGES WORKSHOP The Marketing Challenges Workshop (MCW) was created to address the hardest challenges, which marketing practitioners are facing. Given the tougher economy and difficulty in the attracting and keeping quality audiences for market leading conferences and expositions, marketing professionals have an urgent need to find timely solutions to hit market attendance goals.

Key Tools to Developing Trade Show and Marketing Communications Strategies Ch...

Stephen Nold

There are many solution choices for developing marketing communications and trade show and event strategies. What technology framework should exhibitors be considering in the design of their tradeshow floor technology? What is the best process for identifying and selecting the best solutions? This session provides the building blocks, how to identify the best tools, and how they can help your company achieve its business goals on the tradeshow floor.

What Do We Sell?, by Chris Brown, Shawn Pierce

Stephen Nold

“What and How Do We Sell?” are age-old strategic questions that show managers should be constantly asking, but in today’s events environment these inquires seem to be screaming out more than ever for a response. With the intense pressure on delivering ROI (driven by less than stellar economic circumstances), the rising cost of show participation, the flow of content and money to the Internet and the impact of new technology on events, show management and exhibitors are experiencing stresses that are often self-inflicted. As all of these forces collide, should our industry start questioning many of the foundation principles upon which the exhibition business models have been built?

Opening Session: 2010 - The Year of Execution, by Dax Callner

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One of the biggest grievances of show producers and event managers is the continued push of social media basics. Enough of the baby steps! Now is the time to build on the basics to execute digital strategies that yield tangible results. Enough talking – it's time to focus on the realities and the ROI of social marketing. Dax Callner discusses today's realities and a vision for what's around the corner, focusing on how to convert visitors and web traffic into attendees and exhibitors. He'll be sharing case studies from Dell, American Express and other top brands.

Embracing GenAI - A Strategic Imperative

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Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction. This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.

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