The document discusses the difference between digital transformation and evolution. Transformation involves large-scale changes across all aspects of a business in response to changes in consumer demand, technology, or competition that render the existing business model no longer viable. Evolution, on the other hand, involves continual, incremental adaptations to the market through refreshing products and expanding partnerships. The key is for businesses to focus on customers, adapt to changes, and spot opportunities before they become threats rather than waiting until a "tipping point" forces a transformation. Buzzwords like "disruption" should not distract from a business's core purpose and value proposition.

1. Digital Transformation – myth
or reality?

2. What is Transformation?

3. “Whole scale change to the foundation components of a
business: from it’s operating model to it’s infrastructure.
What it sells, to whom and how it goes to market. It touches
every function of the business, from purchasing, finance,
human resources, through to operations and technology,
sales and marketing”
It’s highly visible on the outside, especially to customers. It’s
risky, and expensive

4. What about evolution?

5. “A business evolves with it’s market, continually refreshes
products and proposition, reaching new sets of customers
and growing value of existing customers. It uses new media
to get to market, expanding partnerships. Externally,
customers see it as natural progression”

6. What are the key drivers of
Change?

7. Consumer Demand

8. Changing Technology

9. Changing Competition

10. When any of these 3 factors coincide such that a business’s
operating model is no longer fit to serve it’s customers, it’s
reached a tipping point. There is a burning platform, and
that’s when transformation is needed
Evolving businesses don’t reach the tipping point, they
continually focus on customers, changing and adapting with,
or leading in their market. They spot opportunities before
they become a threat.

11. Didn’t evolve or didn’t transform?

12. Evolved or Transformed?

13. • Don’t let buzz words like “Disruption” or “Transformation” detract from your
focus
• What’s your core purpose?
• Be very clear about your value proposition – what you want to be good at, and
more importantly, what you don’t want to be good at
• How often are you talking to your customers? Are their needs changing?
• Keep an eye on the competition, but be true to what you want to be, and
ultimately if you’re doing what the customers want, the competition may not
always be right!
• The really key cross industry innovations for digital customer access are
around ecommerce, mobile apps, infotainment, social networks and fourth
party logistics

15. What we do isn’t changing – we sell safety products and
services to industry
How we sell is changing – but it’s evolving, not transforming.
40% of our business is already digital, we want to make that
simpler, faster, better. Technology, people, data, supply
chain, communication

16. What are we doing?