The document discusses several trends transforming business and society, including exponential technological change, the growth of mobile devices and internet of things, big data and analytics, machine learning, and the trust economy. It notes that strategic planning often fails because people think linearly while technology changes exponentially. Thought leadership is presented as an important marketing approach, involving activities like conferences, white papers, and developing a distinct point of view. The future impact of various trends like the internet of things, big data, and mobility are also summarized.
A survey of state and local government employees to identify the top challenges facing their organizations. Launched in conjunction with Route Fifty and the Government Business Council.
Marketing Basics Guide for Small BusinessInJust5.com
Free small business marketing basics guide. Extract from the How To Market My Small business Course: https://www.injust5.com/downloads/market-small-business-course/ Explanatory video for this resource at: https://www.injust5.com/2016/06/25/marketing-basics-small-business-free-handout/
The Road to Economic Development Marketing ReinventionAtlas Integrated
Metrics drive outcomes, and the best outcomes for economic developers are found using digital means. In economic development, digital is the ideal methodology for the foreseeable future, and the preferred platform for business decision makers and site selectors. Much of the success we’re seeing from EDOs stems directly from digital efforts.
Know how venture capitalists value your deal....understand how they are compensated...see what creates value and how investors assess your "risk factors."
A great slide show presentation that provides solid answers to many of these essential questions Check out mikeklein2010.wordpress.com
A survey of state and local government employees to identify the top challenges facing their organizations. Launched in conjunction with Route Fifty and the Government Business Council.
Marketing Basics Guide for Small BusinessInJust5.com
Free small business marketing basics guide. Extract from the How To Market My Small business Course: https://www.injust5.com/downloads/market-small-business-course/ Explanatory video for this resource at: https://www.injust5.com/2016/06/25/marketing-basics-small-business-free-handout/
The Road to Economic Development Marketing ReinventionAtlas Integrated
Metrics drive outcomes, and the best outcomes for economic developers are found using digital means. In economic development, digital is the ideal methodology for the foreseeable future, and the preferred platform for business decision makers and site selectors. Much of the success we’re seeing from EDOs stems directly from digital efforts.
Know how venture capitalists value your deal....understand how they are compensated...see what creates value and how investors assess your "risk factors."
A great slide show presentation that provides solid answers to many of these essential questions Check out mikeklein2010.wordpress.com
Creative Tech Recruitment: How to Compete Against Tech Giants for Top TalentWilsonHCG
WilsonHCG and Glassdoor team up in this webinar to discuss the challenges of technology and IT recruitment and creative talent acquisition strategies that companies can implement to attract passive talent. Scan through to learn how to utilize your employment brand to build meaningful connections with technology candidates, craft a proactive strategy to build your talent pool for the future, now and how to stand out as an organization.
Atlas White Paper Why Metrics Matter: A Guide to Measuring the Impact Economic Development Organizations Have on Their Communities is the definitive study that compares organizational metrics such as conversations with companies, jobs announced, and capital investment announced among 200+ organizations worldwide.
Engage & Listen: Activating Your Brand Across Digital TouchpointsOne North
Collaborative. Responsive. Client-focused. Innovative. These are some of the most commonly used go-to-market messages for B2B organizations. Nearly identical value propositions like these create a dangerous "sea of sameness" for this industry.
As marketers, we must dig deeper. We need to find a point of view that is authentic to the character of our organization and unique to our competitive set and vertical. Without this, it's impossible to separate from the pack and present your clients and customers with a brand experience that is more than just your snappy color palette or slick logo.
John Simpson (CEO & Founder) and Ryan Schulz (Director, Brand) discuss how to differentiate your brand, avoid the sea of sameness and activate Brand across all of your digital touchpoints.
The Engagement Gap: How executives and employees think differently about empl...Brian Solis
New survey data shows that employees and executives have different views about employee engagement and the things organizations do to improve it. This is the result of the Engagement Gap. Employee engagement programs, while well intentioned, often miss the mark. This white paper describes the Engagement Gap, and shares survey results captured by Jostle Corporation in partnership with Brian Solis. The data suggests that effective employee engagement programs focus on turning organizations into more meaningful, congenial, and transparent communities.
Atlas High Performance Economic Development White PaperAtlas Integrated
Atlas Advertising's White Paper, "High Performance Economic Development, How Technology and Outcome-Based Metrics Will Save Economic Development Investment and Promotion as we Know It," details how economic development professionals can use industry benchmarks and proven marketing processes to better generate conversations with business and have a positive impact on their communities. Written by Atlas CEO Ben Wright.
Economic development organizations have been using economic development performance metrics for years. However, with differing viewpoints, metrics have gotten muddy and misunderstood.
Lucky for the profession...
In 2011, Atlas put together its first survey of EDO outcomes, to assist EDOs in planning their marketing, business attraction, and business retention programs. In 2014, IEDC published "Making it Count," a guide on metrics for high performing EDOs.
But...
In 2016, the general public is still weary about the value of economic development and what we do in our profession.
This presentation is our take on how economic developers can leverage metrics for their day to day and how it impacts the effect that they have on thier economy.
The State Of Digital Transformation In China Versus The Rest Of The World by ...Brian Solis
When Brian Solis was principal analyst at Altimeter Group, he launched a highly regarded series that captured the global state of digital transformation. In 2019, Brian partnered with Prophet Asia's Leon Zhang and Benoit Garbe to zoom in on digital transformation in China. The team quickly realized that China is very different than the rest of the world. As a result, Brian created this document to highlight those differences and also provide recommendations in how to more effectively compete.
Social Media For Business Retention and ExpansionAtlas Integrated
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization’s BRE program using social media.
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas Integrated
Atlas Advertising and Community Systems CEO Ben Wright presents "High Performance Economic Development is a Team Sport" to Pure Michigan Economic Development team in 2015, in Kalamazoo, Michigan
Design Thinking for Destinations introduces you to the concept of design thinking and how it applies to community marketing. Learn how to use design thinking to solve your biggest challenges of today: Millennial marketing, strategic initiatives and planning, community branding and marketing, collaboration, and more.
The Science Behind Economic Development BrandingAtlas Integrated
The Science Behind Economic Development Branding: going beyond logos and taglines; the value of an economic development brand; why economic development branding is important; how prospects, site selectors, and visitors experience brands; and how to leverage a brand for the largest impact.
Social Insights on the Luxury Fashion IndustryBrandwatch
Our new Fashion and Luxury Report explores how social media has changed the landscape of fashion marketing. We undertake a deep-dive analysis by deciphering the factors that are setting brands apart in the highly competitive fashion and luxury markets.
Creative Tech Recruitment: How to Compete Against Tech Giants for Top TalentWilsonHCG
WilsonHCG and Glassdoor team up in this webinar to discuss the challenges of technology and IT recruitment and creative talent acquisition strategies that companies can implement to attract passive talent. Scan through to learn how to utilize your employment brand to build meaningful connections with technology candidates, craft a proactive strategy to build your talent pool for the future, now and how to stand out as an organization.
Atlas White Paper Why Metrics Matter: A Guide to Measuring the Impact Economic Development Organizations Have on Their Communities is the definitive study that compares organizational metrics such as conversations with companies, jobs announced, and capital investment announced among 200+ organizations worldwide.
Engage & Listen: Activating Your Brand Across Digital TouchpointsOne North
Collaborative. Responsive. Client-focused. Innovative. These are some of the most commonly used go-to-market messages for B2B organizations. Nearly identical value propositions like these create a dangerous "sea of sameness" for this industry.
As marketers, we must dig deeper. We need to find a point of view that is authentic to the character of our organization and unique to our competitive set and vertical. Without this, it's impossible to separate from the pack and present your clients and customers with a brand experience that is more than just your snappy color palette or slick logo.
John Simpson (CEO & Founder) and Ryan Schulz (Director, Brand) discuss how to differentiate your brand, avoid the sea of sameness and activate Brand across all of your digital touchpoints.
The Engagement Gap: How executives and employees think differently about empl...Brian Solis
New survey data shows that employees and executives have different views about employee engagement and the things organizations do to improve it. This is the result of the Engagement Gap. Employee engagement programs, while well intentioned, often miss the mark. This white paper describes the Engagement Gap, and shares survey results captured by Jostle Corporation in partnership with Brian Solis. The data suggests that effective employee engagement programs focus on turning organizations into more meaningful, congenial, and transparent communities.
Atlas High Performance Economic Development White PaperAtlas Integrated
Atlas Advertising's White Paper, "High Performance Economic Development, How Technology and Outcome-Based Metrics Will Save Economic Development Investment and Promotion as we Know It," details how economic development professionals can use industry benchmarks and proven marketing processes to better generate conversations with business and have a positive impact on their communities. Written by Atlas CEO Ben Wright.
Economic development organizations have been using economic development performance metrics for years. However, with differing viewpoints, metrics have gotten muddy and misunderstood.
Lucky for the profession...
In 2011, Atlas put together its first survey of EDO outcomes, to assist EDOs in planning their marketing, business attraction, and business retention programs. In 2014, IEDC published "Making it Count," a guide on metrics for high performing EDOs.
But...
In 2016, the general public is still weary about the value of economic development and what we do in our profession.
This presentation is our take on how economic developers can leverage metrics for their day to day and how it impacts the effect that they have on thier economy.
The State Of Digital Transformation In China Versus The Rest Of The World by ...Brian Solis
When Brian Solis was principal analyst at Altimeter Group, he launched a highly regarded series that captured the global state of digital transformation. In 2019, Brian partnered with Prophet Asia's Leon Zhang and Benoit Garbe to zoom in on digital transformation in China. The team quickly realized that China is very different than the rest of the world. As a result, Brian created this document to highlight those differences and also provide recommendations in how to more effectively compete.
Social Media For Business Retention and ExpansionAtlas Integrated
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization’s BRE program using social media.
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas Integrated
Atlas Advertising and Community Systems CEO Ben Wright presents "High Performance Economic Development is a Team Sport" to Pure Michigan Economic Development team in 2015, in Kalamazoo, Michigan
Design Thinking for Destinations introduces you to the concept of design thinking and how it applies to community marketing. Learn how to use design thinking to solve your biggest challenges of today: Millennial marketing, strategic initiatives and planning, community branding and marketing, collaboration, and more.
The Science Behind Economic Development BrandingAtlas Integrated
The Science Behind Economic Development Branding: going beyond logos and taglines; the value of an economic development brand; why economic development branding is important; how prospects, site selectors, and visitors experience brands; and how to leverage a brand for the largest impact.
Social Insights on the Luxury Fashion IndustryBrandwatch
Our new Fashion and Luxury Report explores how social media has changed the landscape of fashion marketing. We undertake a deep-dive analysis by deciphering the factors that are setting brands apart in the highly competitive fashion and luxury markets.
Conventional wisdom says that social media is not appropriate for B-to-B marketing —conventional wisdom is wrong. Across the corporate landscape, businesses ranging from banks to high-tech firms to plumbing supplies, are successfully applying social media tools to connect with customers, channel partners and suppliers.
In this seminar, you will learn about:
* Sophisticated applications, such as social networks and customer co-creation.
* B-to-B social media marketing, beyond blogs.
* What innovators are doing to effect results in the B-to-B space.
Conference Overview: GARTNER SYMPOSIUM/ITXPO 2017 - Oct 1-5, Orlando, FLKelly Victor
(Just released!) Conference Overview: Explore new ways to approach critical challenges, make decisions with confidence and achieve greater impact as a leader.
Register now. Join 8,000+ Digital Leaders at the world's most important gathering of CIOs and Senior IT Executives:
GARTNER SYMPOSIUM/ITXPO 2017
1 – 5 October 2017 • Orlando, Florida
Visit the website to see digital leaders testimonials on why SYM17 is a must-attend event for their team:
http://www.gartner.com/events/na/orlando-symposium#
Atlas and leading economic development professionals are always trying to find ways to be more targeted, more precise, and more relevant to the needs of recruitment and retention prospects. As a way to help economic developers refine their marketing and business development offerings to prospects, Atlas presents “Four Things Economic Development Prospects Want"
Product Led Growth - Models - Hackers/Founders Meetup Mexico City 5/19Claudio Cossio
Slides from the Hackers and Founders Meetup in Mexico City on May 2019. We discussed how there are 3 main type of Product Led Growth models in digital products and services. How the right activities can create a model for increasing user engagements and retention for software products, how measuring the impact can make product churn decrease and generating insights so product teams can understand why users are coming in to try the product.
Future of Food Service - Know First, Be First Profit First - Fine Food Show A...Craig Rispin
Craig Rispin Business Futurist & Innovation Expert delivered this keynote at the Fine Food Show - Future of Food Service - Know First, Be First Profit First - Fine Food Show Australia September 12, 2018
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...SkillCertProExams
• For a full set of 760+ questions. Go to
https://skillcertpro.com/product/databricks-certified-data-engineer-associate-exam-questions/
• SkillCertPro offers detailed explanations to each question which helps to understand the concepts better.
• It is recommended to score above 85% in SkillCertPro exams before attempting a real exam.
• SkillCertPro updates exam questions every 2 weeks.
• You will get life time access and life time free updates
• SkillCertPro assures 100% pass guarantee in first attempt.
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
3. People
Business Technology
Life Sciences
W
ork/Life Shift
Acceleration
Age Wave
Education
Re-Engineering
Global
Nomads
Free
Agency
End of
Retirement
Emerging Models
Sharing
Economy
Marketing
Megatrend
Trust
Economy
Machine Learning
Cloud
Computing
Security
Scare
Coworking &
Collaboration
Massively
Mobile
Internet of
Things
Big Data
4.
5. “Craig we’ve seen more
change in the last 3 years
than in the last 30.”
42. Ultra-Sensitive Electrical Biosensor Unlocks
Potential for Instant Diagnostic Devices
Source: University of California, Santa Barbara April 17, 2012
72. sked to rate the value of various marketing
activities on a five-point scale, meetings/
conferences and research/surveys top the list.
Today B2B providers view a broad array of
sponsored programmes, such as conferences and
white papers, as a valuable means of capturing
attention and persuading decision makers.
This is not to say that traditional advertising
has lost its appeal. Instead, the conclusion is that
organisations seeking to promote their businesses
are increasingly relying on a range of channels,
including print.
user communities) and passive (print) promotional
channels.
The way forward is clearly a heavier reliance on
creating a programme of thought leadership that
takes advantage of multiple-entry-point messaging.
The shift to 360º thought leadership
1. How important are the following non-traditional categories
of marketing activity to your organisation?
(Mean score out of 5)
Meetings/conferences
Research/surveys
White papers, executive summaries, articles
3.76
3.85
3.61
1M E G A T R E N D O N E
A
73. Thought Leadership Defined
The term was first coined in 1994, by Joel Kurtzman, editor-in-
chief of the magazine, Strategy+Business
“Thought leaders are individuals or organisations that are
recognised by peers, customers and industry experts as
someone who deeply understand the business they are in, the
needs of their customers, and the broader marketplace in which
they operate.”
“Thought leaders have a distinctively original idea,
a unique point of view or an insight.”
74.
75. 9'of'the'top'11'effective'ways'of'getting'a'
of'involve'Thought'
Leadership'Marketing
How would you rate the effectiveness of the following marketing vehicles in getting your attention?
Mean Rating (N~344)
Speech or presentation at a conference or trade show
Case studies describing successful customer solution implementations
Article in the business or trade press
Invitation to a Webinar, seminar, or workshop
Sporting or cultural event sponsorship
Online advertisement
Vendor's blog
TV or print advertisement
Phone call from a sales representative from the service firm
Email from a sales representative from the service firm
Direct mail brochure
Conference sponsorship
Electronic newsletter from the service firm
White paper offered on the Internet
Search engine hits when doing research or surfing the Web
Analyst firm recommendation (such as Gartner/IDC/Forrester)
Speech or presentation at a conference or trade show
Case studies describing successful customer solution implementations
Article in the business or trade press
Invitation to a Webinar, seminar, or workshop
Sporting or cultural event sponsorship
Online advertisement
Vendor's blog
TV or print advertisement
Phone call from a sales representative from the service firm
Email from a sales representative from the service firm
Direct mail brochure
Conference sponsorship
Electronic newsletter from the service firm
White paper offered on the Internet
Search engine hits when doing research or surfing the Web
Analyst firm recommendation (such as Gartner/IDC/Forrester)
2.0
2.2
2.3
2.3
2.3
2.3
2.5
2.8
2.9
3.1
3.2
3.3
3.4
3.4
3.7
3.7
76. Home 2011 program 2010 National winners 2010 National finalists Judges Champions Previous winners Sponsors Contact
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2010 program, join the
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The Year community of interest.
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Exceptional – the 2011
Ernst & Young Entrepreneur Of
The Year magazine
This year’s magazine is filled with
thought provoking and inspirational
stories, including profiles of our
2010 Entrepreneur Of The Year
national winners.
Read the Exceptional magazine e-
About Entrepreneur Of The Year
Ernst & Young Entrepreneur Of The Year is the
first and only truly global award of its kind,
Entrepreneur Of The Year celebrates those who
are building and leading successful, growing
and dynamic businesses, recognising them
through regional, national and global awards
programs in more than 140 cities in 50
countries. Find out more at ey.com/au/eoy
Igniting innovation
Today, more than ever, the entrepreneurial
spirit is alive in the corporate world. What can
your organisation do to cultivate this spirit of
innovation and retain “intrapreneurial” thinkers?
Find out more.
Do you know an outstanding
entrepreneur?
Nominate them now for the 2011 Ernst &
Young Entrepreneur Of The Year awards. Read
our nomination guide and complete our
registration of interest form, or contact your
regional Entrepreneur Of The Year program
manager.
75%
77.
78.
79.
80. Case Study of CFP
Created His Thought Leader Master Message:
“Will Your Money Last as Long as You Will?”
Researched Longevity Conferences, Dates,
Organiser Details, # of Delegates Using Elance
Determined There Were 50 Conferences per Year,
with an Average of 350 Delegates - 17,500 Leads
Used Fiverr to Create PowerPoint Template and
Presentation Flyer Layout
Hired On-Demand VA Service to Market and Answer
Requests to Speak