Digital Transformation

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A quickfire overview of digital transformation; who's done it, who hasn't, and what it entails.

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Digital Transformation

  1. 1. FAROOQ ANSARI DIGITAL TRANSFORMATION
  2. 2. DIGITAL TRANSFORMATION WHAT DOES IT ALL MEAN?
  3. 3. [DEFINITION] Digital Transformation is the journey from where a company is, to where it aspires to be digitally.
  4. 4. [DEFINITION] Digital Transformation, when/if successfully accomplished, results in a digital organisation.
  5. 5. [DEFINITION] A digital organisation is one that: Focuses on customer experience irrespective of channel Has a ‘digital’ culture
  6. 6. DIGITAL TRANSFORMATION DIGITAL ORGANISATIONS
  7. 7. BURBERRY
  8. 8. LEGO
  9. 9. AMAZON
  10. 10. DIGITAL TRANSFORMATION ANALOGUE TURKEYS
  11. 11. BLOCKBUSTER
  12. 12. KODAK
  13. 13. DIGITAL TRANSFORMATION WHAT YOU NEED TO DO
  14. 14. STRATEGY Ensure digital is embedded at the heart of the decisionmaking process, and at the core of the business strategy. Tate.org Gov.uk
  15. 15. TECHNOLOGY A lack of silos Staff empowered and driven by data & tech Multichannel
  16. 16. PEOPLE "T-shaped"
  17. 17. PROCESS Amazon: "two pizza" teams FT: lean working Twitter: "marketing in the moment"
  18. 18. ENVIRONMENT Ensure your culture fosters innovation Google BBC
  19. 19. GROWTH HACKING AirBnB And...every single startup, ever.
  20. 20. DIGITAL TRANSFORMATION SOME STATS
  21. 21. CHANGE IS NEEDED... 25% believe digital transformation needs to happen right now 63% believe it isn't happening quickly enough
  22. 22. ...BUT THERE ARE BARRIERS 39% say there's no sense of urgency 30% blame IT equipment/infrastructure limitations 19% blame culture 16% cite a lack of leadership skills
  23. 23. “We don’t really see digital as a technology, or a platform, or a medium. We think of it as a language, something you use to express ideas and create magical experiences that people choose to participate in and, as a consequence, change their behavior.” ANDREW ROBERTSON, CEO, BBDO
  24. 24. DIGITAL TRANSFORMATION ADAPT...OR DIE!

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