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Technology 
Management
Drivers of 
Technology 
Innovation
& innovation
Dr Mehdi Shahbazpour,  2013
 There are two forces in any business that drive 
technology development or adoption
Drivers of Technology Innovation
Internal processes 
seeking solutions 
to existing 
problems or 
developing/acquiri
ng new capabilities 
that could be 
exploited by the 
business.
External processes 
seeking opportunities 
to deliver value to 
existing and potential 
customers, as well as 
identifying new 
capabilities that 
business must develop 
so that it can take 
advantage of the 
opportunities and 
overcome potential 
threats.
 There are two external forces that influence the 
internal forces of capability and business development
Drivers of Technology Innovation
 “Actual market need” is a secondary consideration
 If [TECHNOLOGY] then [MARKET]
 Focus is on Technology itself
 Process:
 Identify Technical Difficulty/Problem
 Research and Development
 Production
 Commercialisation
Technology Push Bias
Technology Push Example
http://www.ted.com/talks/ma
rk_shaw_one_very_dry_dem
o.html
 “Actual market need” is a primary consideration
 If [MARKET] then [TECHNOLOGY]
 Focus is on Creating Value for customer itself
 Process:
 Identify Market Need
 Develop Specification based on Market Need
 R&D
 Production
 Commercialisation
Market Pull Bias
 http://www.ted.c
om/talks/r_a_mas
helkar_breakthro
ugh_designs_for
_ultra_low_cost_
products.html
Market Pull Example
 The ideal situation is to reach a balance and 
resonance between Technology Push and Market Pull 
Strategic Resonance
 If your business is biased towards Market Pull or Technology 
Push, there is a good chance that you could be missing 
opportunities or exposing your business to major risks.
 To get an expert advice about how to achieve strategic 
resonance, contact me on Linkedin.
How can I help?

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