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2013 - 2014
Presented by Stephen Nold

Confidential
2014

January 31,
Welcome
 Brian Cohen - Chair

 Stephen Graham

 Gagan Nirula

 Andrea Bahr

 Margaret Pederson

 Eric Ly

 RD Whitney

 Pat Pathade

 Todd Zint

 Carrie Ferenac

 Kenji Haroutanian

 Shawn Pierce

Confidential
Agenda
2013 Year In Review
2014 Goals
 Key Drivers
 Website
 Members

 Live Events
 Advisory Board
 Strategic Initiatives

Questions and Feedback
Confidential
2013 Year in Review
 Defined Purpose to Industry
 Launched TeccSociety Website
 MeetingsNet.com Press Release
 79 LinkedIn Members

 49 TeccDirect Partners
 Inaugural Circle of Influence Summit

Confidential
2014 Key Drivers
 TeccSociety
 Increase partner directory participation
 Organic member growth
 Live events
 Content creation and distribution

 Relevant tools and education for buyers
 Positioned as a “Trusted Authority”
Confidential

2014 Goals

 From visibility to awareness to engagement
Website 2014
2014 Goals

New Features
Clean Design
Streamlined content access
Resource library
Blogs
• Community Influencers, Change Makers
• Member Knowledge
• On-demand videos (TeccSociety.TV)

Confidential
Confidential

Website

•
•
•
•
Website 2014
2014 Goals

New Features – Suppliers
• Launch.IT Platform
• Lead Generation through RFI functionality

Website

Confidential
Confidential
Website 2014
2014 Goals

New Features – Buyers

Confidential
Confidential

Website

• Home page quick click for TeccDirect
• TeccDirect supplier comparison tool
• Buyer Resources
Certification Program
2014 Goals

Website

Confidential
Member Growth
2013

 Word of Mouth; Member Referrals

2014 Goals

 LinkedIn Community

2014
 Continue organic growth and word of mouth

 Recruit new members through “walled garden”
content access
Confidential

Members

 Member database; value-added services on website
Supplier Partners
 Maintain 20 Event Technology Categories
 75 Partners (150%)
 100 Members (125%)

2014 Goals

 Projected 2014 Growth:

Members

Confidential
Supplier Partners
 Tiered TeccDirect Listing Subscriber Model
Basic

Platinum

Foundation

Directory Listing

✔

✔

✔

Invitation to Live Events

✔

✔

✔

Live Event Sponsor Invite Priority

✔

✔

Organization/Product Promotion

✔

2014 Goals

Value Offerings:

✔

(Launchit Module)

✔

Run of Website/ Advertisement

✔

Price

Confidential

$495

$1495

$2495

Members

Priority “Category Priority” Listing
Supplier Partner Criteria

Two positive referrals from customers within the past twelve (12) months.



Confirmed Strategic meeting management best practices including a defined
project management plan to ensure goal alignment, scoping, planning and
implementation.



Demonstration and evaluation of product and/or service solution with the
TeccSociety research team.

Confidential

Members



2014 Goals

TeccSociety Preferred Partner certified program represents suppliers that
embody sound business practices, cultivate customer trust and loyalty, and
consistently deliver products and services that align with customer goals. There
are three requirements for a technology solution provider to achieve the Preferred
Partner status:
Live Events

 Researching IMEX
(International Meeting Exchange in Las Vegas)
October 14-16

2014 Goals

Signature Tours

Circle of Influence Summit

Confidential

Live Events

 2nd Annual in Q4
Advisory Board
 Roles
 Expectations

Influence meeting in November

Confidential

Strategic Initiatives

 Quarterly Conference Calls
 Committee Calls
 Advisory Meeting – In conjunction with the Circle of

2014 Goals

 Advisory Group
Committees

 Social media

 Membership

2014 Goals

 Website

 Partners and members

 Awards

 Education

Confidential

Strategic Initiatives

 Live Events
Focus for Q1
 Successful Website re-launch

 Preferred Supplier Badge program

2014 Goals

 Increase Suppliers within TeccDirectory

 Launch It website integration (Content)
 Attract reputable “Blogger” contributors

 Announce Signature Series & COI Dates/Locations

Confidential

Strategic Initiatives

 Increased brand awareness
Focus for Q2
 “Pay wall” markers determined within website (collect emails)

 Whitepaper

2014 Goals

 Member Database Identified and launched

 Mobile APP RFP
 Enhanced TeccDirect V3
Strategic Initiatives

Confidential
Next Steps
 Own an assignment/role

 Recommend a technology supplier

2014 Goals

 Find another qualified member

 Attend an event
Strategic Initiatives

Confidential
Questions/Feedback
Questions/Feedback

Confidential

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Tecc society foundation advisors report

  • 1. 2013 - 2014 Presented by Stephen Nold Confidential 2014 January 31,
  • 2. Welcome  Brian Cohen - Chair  Stephen Graham  Gagan Nirula  Andrea Bahr  Margaret Pederson  Eric Ly  RD Whitney  Pat Pathade  Todd Zint  Carrie Ferenac  Kenji Haroutanian  Shawn Pierce Confidential
  • 3. Agenda 2013 Year In Review 2014 Goals  Key Drivers  Website  Members  Live Events  Advisory Board  Strategic Initiatives Questions and Feedback Confidential
  • 4. 2013 Year in Review  Defined Purpose to Industry  Launched TeccSociety Website  MeetingsNet.com Press Release  79 LinkedIn Members  49 TeccDirect Partners  Inaugural Circle of Influence Summit Confidential
  • 5. 2014 Key Drivers  TeccSociety  Increase partner directory participation  Organic member growth  Live events  Content creation and distribution  Relevant tools and education for buyers  Positioned as a “Trusted Authority” Confidential 2014 Goals  From visibility to awareness to engagement
  • 6. Website 2014 2014 Goals New Features Clean Design Streamlined content access Resource library Blogs • Community Influencers, Change Makers • Member Knowledge • On-demand videos (TeccSociety.TV) Confidential Confidential Website • • • •
  • 7. Website 2014 2014 Goals New Features – Suppliers • Launch.IT Platform • Lead Generation through RFI functionality Website Confidential Confidential
  • 8. Website 2014 2014 Goals New Features – Buyers Confidential Confidential Website • Home page quick click for TeccDirect • TeccDirect supplier comparison tool • Buyer Resources
  • 10. Member Growth 2013  Word of Mouth; Member Referrals 2014 Goals  LinkedIn Community 2014  Continue organic growth and word of mouth  Recruit new members through “walled garden” content access Confidential Members  Member database; value-added services on website
  • 11. Supplier Partners  Maintain 20 Event Technology Categories  75 Partners (150%)  100 Members (125%) 2014 Goals  Projected 2014 Growth: Members Confidential
  • 12. Supplier Partners  Tiered TeccDirect Listing Subscriber Model Basic Platinum Foundation Directory Listing ✔ ✔ ✔ Invitation to Live Events ✔ ✔ ✔ Live Event Sponsor Invite Priority ✔ ✔ Organization/Product Promotion ✔ 2014 Goals Value Offerings: ✔ (Launchit Module) ✔ Run of Website/ Advertisement ✔ Price Confidential $495 $1495 $2495 Members Priority “Category Priority” Listing
  • 13. Supplier Partner Criteria Two positive referrals from customers within the past twelve (12) months.  Confirmed Strategic meeting management best practices including a defined project management plan to ensure goal alignment, scoping, planning and implementation.  Demonstration and evaluation of product and/or service solution with the TeccSociety research team. Confidential Members  2014 Goals TeccSociety Preferred Partner certified program represents suppliers that embody sound business practices, cultivate customer trust and loyalty, and consistently deliver products and services that align with customer goals. There are three requirements for a technology solution provider to achieve the Preferred Partner status:
  • 14. Live Events  Researching IMEX (International Meeting Exchange in Las Vegas) October 14-16 2014 Goals Signature Tours Circle of Influence Summit Confidential Live Events  2nd Annual in Q4
  • 15. Advisory Board  Roles  Expectations Influence meeting in November Confidential Strategic Initiatives  Quarterly Conference Calls  Committee Calls  Advisory Meeting – In conjunction with the Circle of 2014 Goals  Advisory Group
  • 16. Committees  Social media  Membership 2014 Goals  Website  Partners and members  Awards  Education Confidential Strategic Initiatives  Live Events
  • 17. Focus for Q1  Successful Website re-launch  Preferred Supplier Badge program 2014 Goals  Increase Suppliers within TeccDirectory  Launch It website integration (Content)  Attract reputable “Blogger” contributors  Announce Signature Series & COI Dates/Locations Confidential Strategic Initiatives  Increased brand awareness
  • 18. Focus for Q2  “Pay wall” markers determined within website (collect emails)  Whitepaper 2014 Goals  Member Database Identified and launched  Mobile APP RFP  Enhanced TeccDirect V3 Strategic Initiatives Confidential
  • 19. Next Steps  Own an assignment/role  Recommend a technology supplier 2014 Goals  Find another qualified member  Attend an event Strategic Initiatives Confidential

Editor's Notes

  1. 2013Year in ReviewCircle of Influence Summit partners attendees event success metrics (video, post event connections – results)2014WebsiteMembershipLive EventsStrategic InitiativesAdvisory Group
  2. Value Positioning based on Industry Need only event organization focused on technology content and educationLaunched TeccSociety WebsiteMeetings Net / Press Release79 Members/ 49 PartnersInaugural Circle of Influence Summit
  3. 2014 Key Success DriversVisibility into Brand AwarenessIncrease Participation Partner DirectoryOrganic Member Growth; “Quality over Quantity”Interactive Live EventsOriginal Content Creation/DistributionLaunch.ITBloggersMembersRelevant Tools/Education for BuyersPositioned as a “Trusted Authority”
  4. Why, content creators and web designers…not the latter.
  5. Why, content creators and web designers…not the latter.
  6. Why, content creators and web designers…not the latter.