This document outlines the goals and strategic initiatives for TeccSociety in 2014. It begins with an overview of accomplishments in 2013, including defining the organization's purpose and launching initial programs. The 2014 goals are to increase member and supplier partner participation through the website, live events, and content creation. Key areas of focus for 2014 include relaunching the website with new features, growing the supplier partner program, hosting live events, establishing an advisory board, and launching strategic committees.

1. 2013 - 2014
Presented by Stephen Nold
Confidential
2014
January 31,

2. Welcome
 Brian Cohen - Chair
 Stephen Graham
 Gagan Nirula
 Andrea Bahr
 Margaret Pederson
 Eric Ly
 RD Whitney
 Pat Pathade
 Todd Zint
 Carrie Ferenac
 Kenji Haroutanian
 Shawn Pierce
Confidential

3. Agenda
2013 Year In Review
2014 Goals
 Key Drivers
 Website
 Members
 Live Events
 Advisory Board
 Strategic Initiatives
Questions and Feedback
Confidential

4. 2013 Year in Review
 Defined Purpose to Industry
 Launched TeccSociety Website
 MeetingsNet.com Press Release
 79 LinkedIn Members
 49 TeccDirect Partners
 Inaugural Circle of Influence Summit
Confidential

5. 2014 Key Drivers
 TeccSociety
 Increase partner directory participation
 Organic member growth
 Live events
 Content creation and distribution
 Relevant tools and education for buyers
 Positioned as a “Trusted Authority”
Confidential
2014 Goals
 From visibility to awareness to engagement

6. Website 2014
2014 Goals
New Features
Clean Design
Streamlined content access
Resource library
Blogs
• Community Influencers, Change Makers
• Member Knowledge
• On-demand videos (TeccSociety.TV)
Confidential
Confidential
Website
•
•
•
•

7. Website 2014
2014 Goals
New Features – Suppliers
• Launch.IT Platform
• Lead Generation through RFI functionality
Website
Confidential
Confidential

8. Website 2014
2014 Goals
New Features – Buyers
Confidential
Confidential
Website
• Home page quick click for TeccDirect
• TeccDirect supplier comparison tool
• Buyer Resources

9. Certification Program
2014 Goals
Website
Confidential

10. Member Growth
2013
 Word of Mouth; Member Referrals
2014 Goals
 LinkedIn Community
2014
 Continue organic growth and word of mouth
 Recruit new members through “walled garden”
content access
Confidential
Members
 Member database; value-added services on website

11. Supplier Partners
 Maintain 20 Event Technology Categories
 75 Partners (150%)
 100 Members (125%)
2014 Goals
 Projected 2014 Growth:
Members
Confidential

12. Supplier Partners
 Tiered TeccDirect Listing Subscriber Model
Basic
Platinum
Foundation
Directory Listing
✔
✔
✔
Invitation to Live Events
✔
✔
✔
Live Event Sponsor Invite Priority
✔
✔
Organization/Product Promotion
✔
2014 Goals
Value Offerings:
✔
(Launchit Module)
✔
Run of Website/ Advertisement
✔
Price
Confidential
$495
$1495
$2495
Members
Priority “Category Priority” Listing

13. Supplier Partner Criteria
Two positive referrals from customers within the past twelve (12) months.

Confirmed Strategic meeting management best practices including a defined
project management plan to ensure goal alignment, scoping, planning and
implementation.

Demonstration and evaluation of product and/or service solution with the
TeccSociety research team.
Confidential
Members

2014 Goals
TeccSociety Preferred Partner certified program represents suppliers that
embody sound business practices, cultivate customer trust and loyalty, and
consistently deliver products and services that align with customer goals. There
are three requirements for a technology solution provider to achieve the Preferred
Partner status:

14. Live Events
 Researching IMEX
(International Meeting Exchange in Las Vegas)
October 14-16
2014 Goals
Signature Tours
Circle of Influence Summit
Confidential
Live Events
 2nd Annual in Q4

15. Advisory Board
 Roles
 Expectations
Influence meeting in November
Confidential
Strategic Initiatives
 Quarterly Conference Calls
 Committee Calls
 Advisory Meeting – In conjunction with the Circle of
2014 Goals
 Advisory Group

16. Committees
 Social media
 Membership
2014 Goals
 Website
 Partners and members
 Awards
 Education
Confidential
Strategic Initiatives
 Live Events

17. Focus for Q1
 Successful Website re-launch
 Preferred Supplier Badge program
2014 Goals
 Increase Suppliers within TeccDirectory
 Launch It website integration (Content)
 Attract reputable “Blogger” contributors
 Announce Signature Series & COI Dates/Locations
Confidential
Strategic Initiatives
 Increased brand awareness

18. Focus for Q2
 “Pay wall” markers determined within website (collect emails)
 Whitepaper
2014 Goals
 Member Database Identified and launched
 Mobile APP RFP
 Enhanced TeccDirect V3
Strategic Initiatives
Confidential

19. Next Steps
 Own an assignment/role
 Recommend a technology supplier
2014 Goals
 Find another qualified member
 Attend an event
Strategic Initiatives
Confidential

20. Questions/Feedback
Questions/Feedback
Confidential