The document discusses the digital age and how digital disruption is impacting various industries. It outlines the opportunities presented by mobile internet, cloud computing, and the internet of things. It emphasizes that to compete in today's digital world, companies must embrace digital transformation, have a clear strategy, acquire new capabilities, challenge conventions, and put the customer first. Overall, the document promotes adapting to the digital age as a means of driving innovation, growth, and competitive advantage.
What is the Marketing?
What is Digital transformation means?
What is Digital Transformation for Marketing?
Understanding Digital Transformation
What are the Benefits of Digital Transformation?
Why is transformation needed now?
The first step towards transformation
The 5-step approach to digital marketing transformation
The value of digital Transformation for Marketing
The exciting implications for marketing transformation in an ever-evolving digital world
How digital transformation can revolutionize marketing
The role of digital transformation in driving customer experience
5 Big Fundamentals of Digital Marketing Transformation
The digital marketing transformation challenge
7 Roadblocks to Digital Marketing Transformation
Your 2019 Digital Marketing Transformation Strategy
Due to technology innovation and affordability in Social, Mobile, Analytics, Cloud and Internet of Things, "People to People", "People to Things" and "Things to Things” are getting connected in real time. We are now living in HYPER CONNECTED world. In this new world, there are two major disruptions taking place, which are significant and cannot be ignored. These are: "People becoming digital natives", and “Convergence of Physical & Digital Worlds”.
In future there will be four types of enterprises (1) Traditional (2) Digital Beginners (3) Digital Visionaries and (4) Digital Leaders.
The journey has to START now to become Future Proof & Future Ready.
What is the Marketing?
What is Digital transformation means?
What is Digital Transformation for Marketing?
Understanding Digital Transformation
What are the Benefits of Digital Transformation?
Why is transformation needed now?
The first step towards transformation
The 5-step approach to digital marketing transformation
The value of digital Transformation for Marketing
The exciting implications for marketing transformation in an ever-evolving digital world
How digital transformation can revolutionize marketing
The role of digital transformation in driving customer experience
5 Big Fundamentals of Digital Marketing Transformation
The digital marketing transformation challenge
7 Roadblocks to Digital Marketing Transformation
Your 2019 Digital Marketing Transformation Strategy
Due to technology innovation and affordability in Social, Mobile, Analytics, Cloud and Internet of Things, "People to People", "People to Things" and "Things to Things” are getting connected in real time. We are now living in HYPER CONNECTED world. In this new world, there are two major disruptions taking place, which are significant and cannot be ignored. These are: "People becoming digital natives", and “Convergence of Physical & Digital Worlds”.
In future there will be four types of enterprises (1) Traditional (2) Digital Beginners (3) Digital Visionaries and (4) Digital Leaders.
The journey has to START now to become Future Proof & Future Ready.
Digital Transformation in Customer Service: Roadmap for Success in 2014Ajit Khadd
Consumers have gone digital; you hear phrases like “digital by default” and “digital transformation”
in the C-suite. In fact, CDOs (Chief Digital Officers) are the latest addition to the C-suite!
To survive and thrive in the age of the customer,
businesses must become digital. While many
firms believe they have a digital strategy, few
are thinking about truly digitizing their business
strategy. Yet the pioneers of the digital revolution,
be they B2B or B2C firms, are driving increased
revenues through a superior digital customer
experience and are increasing efficiency and agility
through digital operational excellence. This report
outlines the driving forces behind digital business.
This is an update of a previously published report;
Forrester reviews and updates it periodically for
continued relevance and accuracy. We revised
this edition to factor in new ideas and data.
Leaders spend billions on digital transformation. How to keep up?N-iX
Digital disruption is like a giant white shark hunting businesses in the deep waters of the global economy. Industry leaders respond with digital transformation initiatives and we can learn a lot from their examples..
Developing and managing a multi-channel approach has been
a key issue in retail banking.
But what about Corporate & Investment Banks (CIBs)? Where do they stand in terms of multichannel for corporate clients?
Especially, what are the trends and opportunities in digital channels for them and what are the implications?
Steps to success in Digital Transformation | Digital transformation key compo...hakuna matata solutions
As a business leader, how often do you feel that you’re no longer playing by the same rules that you were playing 2 years ago? What changed really? Find these steps mentioned here to get success your business in digital transformation.
Workshop digital transformation strategy digital road-map trainingMiodrag Kostic, CMC
Presentation "Digital transformation strategy workshop" Interactive training course on how to create digital strategy and digital road map for digital transformation?
Miodrag Kostic, CMC, CDC
Certified digital transformation expert - consultant
http://www.businessknowledge.biz/
http://www.miodragkostic.com/
Digital Transformation - Rethink The Business in The Digital Age
Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers.
It's also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure.
www.heruwijayanto.com
Industry 4.0 is the name of the next industrial revolution which is fueled by the advancement of digital technologies. It
is dramatically changing how companies engage in business activities. As a result, the disruptive nature of Industry 4.0
demands a reassessment of the requirements for IT. On the one hand, there is the possibility that the responsibilities of Chief Information Officers (CIOs) could be taken over by other executives such as the Chief Digital Officer (CDO) or the Chief Technology Officer (CTO). On the other hand, this
recent development creates entirely new perspectives for positioning themselves and their IT departments
within the business.
The impact of digital technologies is reaching a magnitude at which IT is considered a substantial
business driver, potentially placing CIOs in the driver’s seat.
Telstra: Securing a Bright Digital Future for One of Australia’s Most Iconic ...Capgemini
We explore Telstra’s 5 year Digital transformation journey which started in 2011 where 20% of their customer transactions were digital compared to 56% in H1 2016. Telstra’s broad focus on being a more digital rather than physical company aligned with massive investment in IT systems together with their long term organic transformation route is also explored giving a clear indication of strategic imperatives to achieve successful digital transformation.
Through interviewing Monty Hamilton, Director of Digital Operations, we look at some of Telstra’s key achievements including their launch of a crowd-sourced customer support model, startup accelerator and their Digital First Program to name a few.
Digital Transformation in Customer Service: Roadmap for Success in 2014Ajit Khadd
Consumers have gone digital; you hear phrases like “digital by default” and “digital transformation”
in the C-suite. In fact, CDOs (Chief Digital Officers) are the latest addition to the C-suite!
To survive and thrive in the age of the customer,
businesses must become digital. While many
firms believe they have a digital strategy, few
are thinking about truly digitizing their business
strategy. Yet the pioneers of the digital revolution,
be they B2B or B2C firms, are driving increased
revenues through a superior digital customer
experience and are increasing efficiency and agility
through digital operational excellence. This report
outlines the driving forces behind digital business.
This is an update of a previously published report;
Forrester reviews and updates it periodically for
continued relevance and accuracy. We revised
this edition to factor in new ideas and data.
Leaders spend billions on digital transformation. How to keep up?N-iX
Digital disruption is like a giant white shark hunting businesses in the deep waters of the global economy. Industry leaders respond with digital transformation initiatives and we can learn a lot from their examples..
Developing and managing a multi-channel approach has been
a key issue in retail banking.
But what about Corporate & Investment Banks (CIBs)? Where do they stand in terms of multichannel for corporate clients?
Especially, what are the trends and opportunities in digital channels for them and what are the implications?
Steps to success in Digital Transformation | Digital transformation key compo...hakuna matata solutions
As a business leader, how often do you feel that you’re no longer playing by the same rules that you were playing 2 years ago? What changed really? Find these steps mentioned here to get success your business in digital transformation.
Workshop digital transformation strategy digital road-map trainingMiodrag Kostic, CMC
Presentation "Digital transformation strategy workshop" Interactive training course on how to create digital strategy and digital road map for digital transformation?
Miodrag Kostic, CMC, CDC
Certified digital transformation expert - consultant
http://www.businessknowledge.biz/
http://www.miodragkostic.com/
Digital Transformation - Rethink The Business in The Digital Age
Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers.
It's also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure.
www.heruwijayanto.com
Industry 4.0 is the name of the next industrial revolution which is fueled by the advancement of digital technologies. It
is dramatically changing how companies engage in business activities. As a result, the disruptive nature of Industry 4.0
demands a reassessment of the requirements for IT. On the one hand, there is the possibility that the responsibilities of Chief Information Officers (CIOs) could be taken over by other executives such as the Chief Digital Officer (CDO) or the Chief Technology Officer (CTO). On the other hand, this
recent development creates entirely new perspectives for positioning themselves and their IT departments
within the business.
The impact of digital technologies is reaching a magnitude at which IT is considered a substantial
business driver, potentially placing CIOs in the driver’s seat.
Telstra: Securing a Bright Digital Future for One of Australia’s Most Iconic ...Capgemini
We explore Telstra’s 5 year Digital transformation journey which started in 2011 where 20% of their customer transactions were digital compared to 56% in H1 2016. Telstra’s broad focus on being a more digital rather than physical company aligned with massive investment in IT systems together with their long term organic transformation route is also explored giving a clear indication of strategic imperatives to achieve successful digital transformation.
Through interviewing Monty Hamilton, Director of Digital Operations, we look at some of Telstra’s key achievements including their launch of a crowd-sourced customer support model, startup accelerator and their Digital First Program to name a few.
In the new omni-channel environment, retailers are facing demands for convenience, value, and connected solutions—all to create the ultimate consumer experience. The opportunity for game-changing success is stunning, but the benefits are matched by some daunting challenges. From cyber security to privacy, retail leaders must understand this revolution to reap its rewards while minimizing business threats. In this viewpoint, Booz Allen's experts explain the elements of the retail revolution as well as what retailers must do to thrive amid disruption.
Digital Transformation: A $1 Trillion Opportunity (Note: 2015 deck - somewhat...Ketan Kakkad
This is a 2015 deck - somewhat outdated but contextually still very relevant.
According to World Economic Forum, we are in the midst of 4th Industrial Revolution triggered by FUSION of technologies! Convergence of these Digital Technologies is already disrupting existing and well established business models! Please note that this deck has not been touched since early 2016 (uploading just now in mid-2017), so some aspects might be little bit outdated. I would love to hear your thoughts in comments, and do not hesitate if you wish to discuss specifics or engage in a deeper conversation on how we can help you shine through your Digital Journey.
Digital Transformation in Manufacturing - A Whitepaper by RapidValue SolutionsRapidValue
This whitepaper aims to answer some of the common questions around digital transformation specifically for the business leaders in the manufacturing industry. Because of the role that technology plays today in a organization's ability to evolve, business leaders must lead their organizations through this era of digital transformation.
Digital innovation leadership: How to master digital transformation in the fa...3gamma
In the new digital economy, long-established ways of doing business are quickly becoming obsolete and disruption is taking place across every sector. But what separates the digital frontrunners from the laggards and how can organisations stay ahead in a digitally transformed future?
Digital innovation leadership: How to master digital transformation in the fa...Jesper Nordström
In the new digital economy, long-established ways of doing business are quickly becoming obsolete and disruption is taking place across every sector. But what separates the digital frontrunners from the laggards and how can organisations stay ahead in a digitally transformed future?
5 Megatrends That Will Accelerate Your BusinessVistage UK
Megatrends are changes that affect governments, societies and economies permanently over a long period of time. They drive other business trends in financial markets in terms of sales, growth and innovation.
89% of consumers switch to a competitor after a poor CX Abhishek Sood
89% of consumers switch to a competitor following a poor customer experience, according to an Oracle study. But how can you use digital technology to improve your customers' experience?
Uncover how several prominent businesses embraced digital technologies to retain customers and increase profits. For example, Domino's Pizza had a 23% growth in profit after it allowed customers to track their deliveries online.
Discover the 4 factors that can make a digital transformation project profitable and worthwhile.
1. The Digital Age is HERE!!!
Elo Umeh
Co-Founder and CEO Terragon Group
2. Vision Statement:
Innovation to make Mobile Meaningful
Mission Statement:
To be Africa's largest digital media business through
the use of information to drive digital inclusion and
innovation, which meets the needs of our customers
and facilitates scale and sustainability of the
business in the long term.
3. The Business:
Twinpine Ltd –
Mobile
Advertising
Terragon Media
Limited – Digital
Media Agency
Terragon
Limited – Access
and Aggregation
4.
5. In the Era of Digital Darwinism, no business is
too big to fail or too small to succeed. Adapt or
Die!
- Brian Solis: The end of business as usual
Expectations changing rapidly
Cost dropping everyday
Competitve Landscape changing
Plug and Play Dynamics
7. • Digital Disruption explodes the status quo and
pushes a business into new dimensions while
questioning its very own survival.
• The digital economy is changing the very
nature of consumption, competition and how
markets works.
8. Digital Disruption Varies by Industry
Mobile
Telecoms
Consumer
Electronics
retailing
Retail
Banking
Music
Retailing
Airline &
Hotel
Bookings
Grocery/
Apparel
Retailing
Health
Education
12. Embrace Digital In Line with Unique
Opportunity
Estimate
the value at
stake Prioritize
Take an
End-to-end
View
Align
business
portfolio
accordingly
Be clear on the
digital sales
and cost-
reduction
opportunity
available
Be selective. Start
from areas that
would likely
deliver the
greatest ROI and
best customer
outcomes
Product
offering on
both front and
back end must
align
Divest where
necessary . Identify
holdings that’s are
likely to
underperform in new
environment and
slough them off
17. Mobile Internet: Potentials For
Acceleration
• Accelerating growth of mobile internet use
will have significant impact in developing
economies.
• Mobile internet will be driven by how well
device makers and mobile internet services
tailor their offerings.
18. Mobile Internet: Potential Economic
Impact by 2025
Sector Application Productivity Gain
Education Hybrid (Online and Offline)
teaching Models
Increase Graduate rate of 5%
to 15%
Public Applications for citizen Services
(information requests, license
applications & tax payment)
Raise productivity by 60% -
70%
Public & Private Mobile Payment Save 50% – 70% of
processing cost over paper
transactions.
Source: MGI, Disruptive Technology, 2013
19. Internet of Things
Anything that can be connected will be
connected.
- What if your alarm clock wakes up you at 6 am and then notifies your
coffee maker to start brewing coffee for you?
- What if your office equipment knew when it was running low on
supplies and automatically re-ordered more?
Connection of any device with an on and off switch to the Internet
(and/or to each other). This includes everything from cell phones,
coffee makers, washing machines, headphones, lamps, wearable
devices and almost anything else you can think of.
20. IOT – Potential Economic Impact by
2025
Sector Possible Application Productivity Gain
Agriculture Use sensors to gather data on conditions
of crops and livestock
10-20% increase in yield
Urban Infrastructure Traffic applications for Monitoring
traffic, smart water system for managing
water loss and identifying leakages and
damages, smart waste handling.
Raise productivity by 60%
- 70%
Manufacturing Sensors can be used to track machinery,
inventory, and reduce work in progress
10-20% reduction in
traffic time, water leaks
and waste handling
Health Improved efficiency in treating chronic
conditions – Out-of-hospital treatment
and remote monitoring.
Using sensors on bottles to reduce sale
on fake drug
Reduced cost of chronic
disease treatment by 10%
- 20%.
Reduce drug
counterfeiting by 80% -
100%
Source: MGI, Disruptive Technology, 2013
21. Cloud Computing
In the new Information Age, cloud computing
provides on-demand self-service, anytime and
anywhere by pooling of computing resources for
multiple users or organizations.
22. Cloud Computing: Potential for
Acceleration
• Rapid Acceleration of services and
applications for internet clients.
• Increasing SMEs who don’t have resources to
build and manage extensive IT infrastructure.
25. • Digitization lowers barriers, disaggregates
value chains, and creates opening for focused,
fast moving competitors.
• Digital Capabilities increasingly determine
which companies create value or lose value.
26. What is your Competitive Strategy
• Buy or sell Businesses in your portfolio?
- Profitability of some businesses become less attractive in a digital
world. Companies that Lack sufficient scale or expect significant digital
downside should consider divesting businesses.
• Lead your customers or follow them?
- Inaction is risky
• Cooperate and compete with attackers?
- Digital technologies are opening a pathway to collaborative forms of
innovation
27. What is your competitive Strategy
Diversify or Double down on digital Initiatives?
- While diversification reduces risks, new initiative however innovative can be easily
replicated by competitors.
Keep Digital Businesses separate or integrate them
with current non digital ones?
- Companies with diverse business portfolios could use a hybrid approach to create a
standalone and a well-integrated digital organization.
Delegate or own the digital agenda?
- CEOs can choose to own and direct the digital agenda personally, top down.
- Chief Digital Officer can be hired to drive digital agenda, however, this carries some
risks of balkanization
29. Traits of Effective Digital Companies
Be unreasonably Aspirational:
- If your targets aren't making the majority of your company feel nervous,
you probably aren't aiming high enough
Acquire capabilities:
- Buy scarce talent. Hire for skills and not experience. The best people in
product management or user experience may not be in your industry. Hire
them anyway.
Challenge Everything:
- Look out how everything in your business is done and ask ‘why’ Assume
there is an unknown start-up asking the exact same question as it plots to
disrupt your business.
30. Be quick and data driven:
- Rapid decision making is critical in dynamic digital environment. Adopt
methods such as agile development and live beta , supported by big data
analysis, to increase the pace of innovation
Follow the money:
- Digital transformation is more than just finding new revenue streams. It’s
also about creating value by reducing the cost of doing business
Obsessed with the customer:
- A healthy obsession with improving customer experience is the
foundation of any digital transformation
31. Last Words . . .
The emergent nature of digital forces means
that harnessing them is a journey, not a
destination - a relentless leadership experience
and a rare opportunity to reposition companies
for a new era of competition and growth.
Editor's Notes
It is not the strongest of the species that survives, nor the most intelligent. It us the one that’ adapts to change – Charles Darwin.