The document discusses the creation and effectiveness of ancillary texts, including a poster and radio trailer, for a film project. It describes the process of analyzing similar promotion materials to identify conventions and developing ideas based on the film's genre, tone, and goal of creating suspense. Feedback was gathered from peers on draft designs. The radio trailer utilized sound clips and music from the film along with pertinent details to engage listeners. The poster featured symbolic imagery and fonts/layouts common in other drama posters. In conclusion, the ancillary texts effectively promoted the film while representing its atmosphere and ideas without revealing too much of the plot.

1. Question 2.
HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND YOUR
ANCILLARY TEXTS?

2. Ancillary Texts
• Ancillary texts are extremely important in the process of
creating a film. They can effect means of advertisement
and promotion for you media product. Although there are
many mediums of promotion for a film, we completed a
poster and a radio trailer. This covered the promotion of
both visual and auditory elements of our film. Creating
the ancillary texts would be particularly easy. We relied on
the treatment we created, even though this did change
slightly through-out the production. We were all clear
about the genre, so the overall tone and message of our
film was clear. In our main production, we were trying to
create a tone of suspense and surprise to the audience.
Also, we intended to even make them question their own
morals. Therefore, we had to consider this when creating
our ancillary texts.

3. Creating the Radio Trailer
• Radio trailer is one of the oldest forms of
entertainment as is still relevant today. As of 2012,
there are an estimated 700 radio stations in the UK
alone. A numerous amount of there are owned by the
BBC who do not advertise as they are funded mainly
by what people pay for their TV licenses. Radio
trailers are another effective way of marketing and
promotion a media product. Radio trailers only
involve the auditory elements of a film, so the idea
would be to attempt to use all the sound clips and
audio that would give enough information about a
film to attract an audience, without giving too much
away and enticing an audience to want to watch that
film. Although these aren’t a commonly known
medium of advertising, it is still particularly effective
as it can target different environment’s such as being
in a car, at home or even in and office at work.

4. • I decided that the best way to try and hear a radio trailer, would simply be to listen
to the radio when doing everyday tasks and hope to hear a few during the day. I
decided not to listen to any BBC radio stations as they don’t advertise so I wouldn’t
hear any anyway. After listening for a while I managed to hear a few trailers for
particularly action/thriller films and eventually I began to identify the conventions
of radio trailers. I learnt that overall they tend to have quotes in from the film,
sounds/effects and music. They also had voiceovers that would usually say the
name of the film and its release date and its ratings. With this knowledge I began
to mindmap and plan ideas for our radio trailer. My idea was that it would be
particularly effective if Lola started the trailer of with a rhetorical question, instead
of having the narrator speaking straight away. Because by doing this I thought that
the audience could have a link and identify the character in the film. We also used
the same music from our film to set an emotional atmosphere for people which
allows people to connect with Lola. To make our trailer sound more professional we
also include important facts such as its nominations, the author and its release
date.
• https://www.youtube.com/watch?v=cdaZsWCwvfQ

5. • I looked at posters of the same genre and decided to look
at features that they commonly included. I wanted to
have a base for my initial idea so I took into account
things such as the type of font, commonly used colours
and subconscious images. If I could find basic
conventions that are used I would be able to create a
sufficient base for my initial poster idea. Posters are a
particularly effective form of promotion as they increase
the form of presentations. They can also be shown in
many places such as buses, town centres, cinemas,
galleries, online etc. the broadness of where you can post
them can conclude in enticing a larger audience. This is
because posters aren’t just in places for a certain target
audience, by putting them out in every day places such as
cinemas or a bus stop it allows people to tell one another
about it so it generally builds an attraction and an
audience. I believe that because of the genre of our film
and the age certificate we can pull more attraction so
therefore we can put more posters.
Creating the poster

6. • After submitting our brief sketches of our ideal
poster, my group members agreed that my
poster design looked the best so I did another
sketch but this time with some extra details
which I included from similar posters that I
had previously analysed. I then began to work
on photoshop to edit the image itself, I wanted
to create a simple poster with a lot of
emotion/meaning so that it could easily reflect
our genre and advertise our main actor. I then
used a different photoshop to complete all the
texts on the poster. I created a few posters so
that my group members can decide which one
they wanted to use for the final one.

7. Poster Analysis
• Steel tongs fonts was used
like any other conventional poster
for practically any genre of the
film.
• As a tagline, we used the
name of the author as way of
creating more fan base from the
author’s original films/stories.
• For the main title I wanted
to keep the font the same from
the title sequence to show
consistency of the name. I wanted
to have it big and on the bottom
of the poster so that the focus can
straightaway go on to the face
then to the name then to the
release date, which I did in red
colour to catch attention from
rest of the dull colours on the
poster

8. Similarities to other Drama Posters
• Dark and contrasting
colours to create a mysterious and
empathetic towards the character.
• The title stands out against
the image behind it so it still
catches the audience’s eye which is
really important.
• Steel tongs font in typically
used in most film posters to create
a professional layout.
• Actor’s names on top allows
the fans of these actors to want to
watch the film even more creating
a larger audience base.

9. Conclusion
• I feel that overall the ancillary texts that we created were effective in
promoting our film. I feel that they represented and complimented the
ideas that we were trying to portray and identified the atmosphere and
thoughts behind the film. As a whole all of the products that we
created presented how dedicated we were to this film and shows the
different ways in which we can represent our creativity and ideas. They
give the right information out about the film to entice an audience, but
without giving too much away at the same time.