This session focuses on successful strategies for experimenting with, trusting, and integrating Web 2.0 tools in an organization’s daily work. It covers marketing strange new tools to an idiosyncratic group of library users with extremely specific needs and whose discipline, art history, has typically relied on more traditional resources. Speakers demonstrate how the library staff quickly adopted Web 2.0 tools, created winning presentations for all museum staff dealing with the relevancy of these tools to scholarly research, the concern with authority and security.