1. The document discusses launching a new supermarket business in Aizu, Japan. It outlines five key concepts for success: obtaining a loan, choosing a prime location, researching competitors, hiring employees, and establishing business alliances. 2. Obtaining the necessary permits, hiring qualified staff, and acquiring equipment can be challenging but feasible with proper planning and documentation. Training will be on-the-job rather than in a dedicated facility. 3. Potential problems identified include a complex marketing channel, high transportation costs, and numerous permits required to establish the supermarket.

1. Supermarket AIZU Feasibility Report
A. What was the basic purpose for launching this business
We will launch new supermarket. We have 5 idea and concept will be successful.
First, we need to float a loan by some bank such as Toho-bank, Aizu-sinkin, post-office.
But it is difficult to float loan, because our project can not be succesful. So we think different
ideas which can be believed that our business must be successful.
Secondly, we should think location. Because location of shop is one of most important
things that can gather customers or not. So we must open our supermarket by the main street of
our city.
Thirdly, we need to research other supermarket such as York Benimaru and Lion dor.
Because we must win the other supermarket of cost performance. So we have to survey cost of
items and line up channel of distribution.
Next, we require to gather employees. Because when we carry on business, we have to
have employees. But if we don't think right wage which can be given our profit, we can't profit.
Finally, we should think business alliance. Because if we can contract some famous
fastfood shops, cake shops and so on, we must be profit than ever. So we make some plans to
open some tenants in our supermarket.
B. How easy or difficult will it be to obtain the required permissions, the human resources, the
machines to set up the training facility
We can think feasibility of our business. We need to some permissions, human resources
and machines to realize our business plan.
At first, we have to obtain business license. So we consider to make document for
application. Therefore, we use our business report and we think design of our supermarket and
submit it to prefecture.
Secondly, we should think the human resources. Because we may cause accidents with
customers.So we try to decrease such as accidents and break in our staffs.
Finally, we must decide the machines to set up the training facility. But we do not have to
prepare training facility. Because we give the chances to our staffs to learn how to use registers,
to sort items and so on.
Overall, if we can carry out these points, we can do our business successfully.
C. Identify three problems
First, we should think the marketing channel to be a very complex.
Second, The transportation cost of the commodity is large.
Thered, When we establish the supermarket, a lot of permission is needed without fail.

2. D. What will be some of the considerations
a. company hours
We always work our supermarket everyday. Our supermarket works from
a.m. 9 clock to p.m. 10 clock.
b. pricing of your product
We try to sell some goods more cheaply than other supermarket. Then, we stock
a shop with goods more cheaply.
c. the location that will be rented or bought
Our supermarket,s location was bought in aizuwakamatsu. because it is easy for
us to develope our supermarket in aizuwakamatsu.
d. advertising your product.
We advertise our supermarket the advertisement of the newspaper, TV
commercial, web page, etc.