The document outlines a group's plan to open a men's fashion shop in Aizu-Wakamatsu city. It details that there is currently a lack of men's fashion shops in the city. The group plans to open a shop near the train station to make it easily accessible. Each member will have a defined role, such as president, vice president, and accountant. The group is seeking guidance on what types of clothing would be most popular. Their goal is to become the top men's fashion shop in the city and generate 100 million yen in annual sales. Their strengths will be providing high quality products at low prices and good customer service.

1. Document Design Exercise # 1
Our Project: Men”s fashion shop.
(1)
A. Explain the purpose for writing this e-mail. (The need for launching this business).
Our project is running Men's fashion shop. We are students and we have little money. That's why we
should save money. But There are little Men's fashion shop in Aizu-Wakamatsu city. That's why we
should run Men's fashion shop in Aizu-Wakamatsu city.
B.Write a persuasive statement as to why this business type is important.
We are in our's youth. It's fashionable among young men's to dress up. We want to buy various wear.
But there are little Men's fashion shop in Aizu-Wakamatsu city. If there are Men's fashion shops in
Aizu-Wakamatsu city, this city will thrive.
C. How do you plan to start this business?
We build Men's fashion shop near the Aizu-Wakamatsu station. If we build near the station, the
customer who lives in near Aizu-Wakamatsu city is easy to come our shop.
D.Explain how you will coordinate between your group members. Explain the role for each
group member in this business.
Hirofumi Hori is a president. He thinks about management policy and operating costs.
Yuuya Furukawa is a vice-president. He assisted the president.
Masayuki Nakata is an accountant. He write an account book and manage a working fund.
Junichi Murata is a working student. He does chores.
E.Finally ask for my help in guiding you through any problem that you might have
when launching this business.
We want to know what kind of wear do you want. Please tell us.
(2)
A. What business will you be in? What will you do?
We are in the clothing industry. We provide high quality cloths and satisfaction with customer.
B. Mission Statement: Many companies have a brief mission statement, usually in thirty words
or less, explaining their reason for being and their guiding principles. If you want to draft a
mission statement, this is a good place to put it in the plan.
Our reason is economic development of Aizu-Wakamatsu city and serve students who are careful
about their appearance.
C. Company goals and objectives: Goals are destinations ? where you want your business to be.
Objectives are progress markers along the way to goal achievement.For example, a goal might
be to have a healthy, successful company that is a leader in customer service and has a loyal
customer following. Objectives might be annual sales targets and some specific measures of
customer satisfaction.
Our goal is that the yearly turnover of our company is about 100 million yen. We hope that our shop
will be a No.1 Men's fashion shop in Aizu-Wakamatsu city.
D. Business philosophy:What is important to you in business?
To give customers good service and to employ good worker and to make friends with the citizens of
Aizu-Wakamatsu city are important.
E. To whom will you market your products? Your target market? (State it briefly

2. here - you will do a more thorough explanation in the Marketing section).
We want to open up a market for a new clothes in Aizu-Wakamatsu city.
F. Describe your industry. Is it a growth industry? What changes do you foresee
in your industry, short term and long term? How will your company be poised to take
advantage of them?
Almost all the people need to buy cloths regardless of age or sex.That's why demand of cloths in
marketplace is continued.
G. Your most important company strengths and core competencies:
What factors will make the company succeed?
What do you think your major competitive strengths will be?
What background experience, skills, and strengths do you personally bring to this new venture?
Our company succeed is that we give good service customer and readily make friends with anybody
and everybody. Our company's strength is high quality and low price.