Supermarket Aizu was established in April 2010 in Aizu-wakamatsu, Fukushima prefecture to provide affordable goods to all customers. In May 2010, they partnered with Becors burger shop. They have since expanded, opening a branch store in Tokyo in April 2013 and one in China in April 2020. Supermarket Aizu prides itself on offering lower prices than competitors and serving all customers with the motto that "customers are like the god."