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MUSIC: MAJOR PROJECT
PERF2068
IAN ROGERS & GENE SHILL
ian.rogers@rmit.edu.au
gene.shill@rmit.edu.au
Today...
1. Grant funding in Australia
2. Rhetoric in app writing
Next week…
● Budgets
AUSTRALIA COUNCIL...
● THEY’RE ALL GRANT-FUNDED:
● RVG awarded “$34k to undertake an extensive
European and UK tour”
● Amy Shark $46k to get to the United States, and
Canada to play a series of summer festivals and
headline show and attend radio conferences
● Gang of Youths $50k to play significant
international festival and headline shows
The funding landscape
● Australia Council for the
Arts (Oz Co)
● Creative Victoria
● RMIT
● Misc others
AUSTRALIA COUNCIL FUND THIS:
● ARTS PROJECTS FOR INDIVIDUALS AND GROUPS
● CAREER DEVELOPMENT GRANTS FOR INDIVIDUALS AND
GROUPS
● CONTEMPORARY MUSIC TOURING PROGRAM
● Plus more
ARTS PROJECTS FOR INDIVIDUALS AND GROUPS
For:
the creation of new work
practice based research
creative development
experimentation
collaborations
touring
festivals
productions
exhibitions
performances
publishing
recording
promotion and marketing
market development activity
CAREER DEVELOPMENT GRANTS FOR
INDIVIDUALS AND GROUPS
For:
● professional skills development
● showcase opportunities
● forum/workshop attendance
● residencies
● mentorships
● arts market attendance and exploration.
CREATIVE VICTORIA...
● THEY’RE here.
● QUICK RESPONSE
● ARTIST FUND
WHERE TO START
● Plan. Get a calendar and put the dates on
it.
● Then read everything!
● The grant itself is NOT the start of your
reading. The policy / strategic planning
that created the grant is your starting
point.
● e.g: this.
● Then: Look at what was funded recently.
AUSTRALIAN TOURING
GRANTS TIPS
● Has to include 'regional' areas
○ Find towns that actually fall into the category
'regional' and actually have live music:
http://arts.gov.au/regional/aria
○ GO TO ALICE SPRINGS
○ Look at previously funded acts and their dates.
○ Do more than one show in bigger markets (in-
stores)
○ It's about 'pencilling in' the shows at the
application stage.
WHAT TO WRITE IN
THE APP
You write persuasive answers that:
● Are formally constructed but not waffle.
● Meet the underlying policy/grant objectives
● Meet the rules of the grant (at all times)
● Are grounded in metrics and facts as much as possible
(names, benchmarks, places, venues, etc)
● Talk about how other people have called for this
work.
● How you will develop professionally / what skills & how
will you learn them.
● Present the app with care.
● Pay yourself a stipend (or offer one ‘in-kind’)
BENCHMARKS:
● Releasing an album
● Song placement
● Playlisted
● Worked with
● Show history / other acts
● Attendance figures
● Festival slot
Please give me the resources I need to
provide the services you have
identified as underprovided in the
commercial marketplace.
Please give me the resources I need
because I have established runs on
the board that can not be easily
disputed.
EXAMPLES
Provide a rationale for the itinerary.
“The proposed tour itinerary stems from three key aims of the group: (1) To promote their
forthcoming album Real Pain Supernova (2) Capitalise on an all-ages audience located in
financially prohibitive areas (namely Western Australia and regional VIC/SA) and (3)
Establish and develop the band as a serious touring concern.
The band has touring experience. In recent years they have regularly toured the eastern coast of
Australia but always via flying into each city. The cost of mounting a substantial van tour in
Australia is high and up until recently, longer trips away have been difficult to organise and
execute. In recent months the band have developed a more focused repertoire (even receiving
some Triple J airplay for Real Pain Supernova’s first single) and is now able to build a broader
audience for their work in Australia. They have regularly received invitations to tour more
extensively from interstate bookers and bands and are looking forward to the opportunity to do
so. (NB: In 2010, Rogers toured with his solo act Ambrose Chapel and found that many
audience members asked after the band and many of the promoters met on that tour
similarly expressed an interest in booking the band shows).”
USE YOUR TRAINING
Use the skills you've learned here:
● Show instead of tell (pictures)
● Be organised (have a good app, have a
good list of contacts, have all your press
clippings scanned and ready, etc)
● Be persuasive / pitch VS describe
TOURS AS PROJECTS:
There are always 5 steps:
1. Initiating = Why tour?
2. Planning = Booking, Marketing, Rehearsing
3. Executing = First Day of Tour
4. Monitoring = Tour Management
5. Closing = Documentation, Discussion
WHY TOUR?
● Build Audience
● Service Audience
● Build Network
● Promote Recording
● Access Grant Funding
● It Can Be Fun
● Creates Benchmarks, Stories,
Content
WORK BACK FROM A GRANT:
● More shows the better
● Multiple shows in each state in...
● ALL states
● Workshops:
○ You have training other musicians don’t: ADAPT
things you’ve learned / ADAPT your podcast
● Get GOOD peer support
● Have GREAT materials
● Have made your own start
● Promise exceptional documentation
GROUP EXERCISE (30 min)
1. Using a mobile device (laptop, phone,
tablet PC) find an Australian music grant
you could apply for in the next 12 months.
2. Find someone who has won the thing
previously
3. What do you already have to argue for
you receiving funding?
4. What do you need to get? And how?
ASSIGNMENT 2
1. Get into your groups.
2. Each person come up with 2-3 things they
learned out on placement. Write them
down as sentences. Then go round the
group and compare notes.
3. Synthesize the best (most specific,
helpful, teachable, relevant) lessons into 5
key objectives. These are your learning
objectives.
ASSIGNMENT 2 (PART 2)
1. What might a 25 workshop look like if you needed to
teach these 5 objectives? What sort of information
would you need to:
a. Tell / show people
b. Discuss
2. What sort of exercise could you do to get other
people seeing the problems/lessons/answers from your
perspective? What can people DO in the classroom to
get a feel for your lessons?
ASSIGNMENT 2 (PART 3)
Draw a Week number out of the hat.
1. Read the CANVAS instructions
2. Divvy up the project amongst the group. Everyone
needs a job. Everyone needs to be able to tell me
what their job is. Nominate a leader.
3. Create a set of deadlines.
MAJOR PROJECTS
Timelines: show the person next to you,
5 mins Q: What did we learn from
mapping it out?
Homework:
Who is it for?
What is the change you want to make?

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Week 2 2019 (1)

  • 1. MUSIC: MAJOR PROJECT PERF2068 IAN ROGERS & GENE SHILL ian.rogers@rmit.edu.au gene.shill@rmit.edu.au
  • 2. Today... 1. Grant funding in Australia 2. Rhetoric in app writing Next week… ● Budgets
  • 3.
  • 4.
  • 5.
  • 6. AUSTRALIA COUNCIL... ● THEY’RE ALL GRANT-FUNDED: ● RVG awarded “$34k to undertake an extensive European and UK tour” ● Amy Shark $46k to get to the United States, and Canada to play a series of summer festivals and headline show and attend radio conferences ● Gang of Youths $50k to play significant international festival and headline shows
  • 7. The funding landscape ● Australia Council for the Arts (Oz Co) ● Creative Victoria ● RMIT ● Misc others
  • 8. AUSTRALIA COUNCIL FUND THIS: ● ARTS PROJECTS FOR INDIVIDUALS AND GROUPS ● CAREER DEVELOPMENT GRANTS FOR INDIVIDUALS AND GROUPS ● CONTEMPORARY MUSIC TOURING PROGRAM ● Plus more
  • 9. ARTS PROJECTS FOR INDIVIDUALS AND GROUPS For: the creation of new work practice based research creative development experimentation collaborations touring festivals productions exhibitions performances publishing recording promotion and marketing market development activity
  • 10. CAREER DEVELOPMENT GRANTS FOR INDIVIDUALS AND GROUPS For: ● professional skills development ● showcase opportunities ● forum/workshop attendance ● residencies ● mentorships ● arts market attendance and exploration.
  • 11. CREATIVE VICTORIA... ● THEY’RE here. ● QUICK RESPONSE ● ARTIST FUND
  • 12. WHERE TO START ● Plan. Get a calendar and put the dates on it. ● Then read everything! ● The grant itself is NOT the start of your reading. The policy / strategic planning that created the grant is your starting point. ● e.g: this. ● Then: Look at what was funded recently.
  • 13. AUSTRALIAN TOURING GRANTS TIPS ● Has to include 'regional' areas ○ Find towns that actually fall into the category 'regional' and actually have live music: http://arts.gov.au/regional/aria ○ GO TO ALICE SPRINGS ○ Look at previously funded acts and their dates. ○ Do more than one show in bigger markets (in- stores) ○ It's about 'pencilling in' the shows at the application stage.
  • 14. WHAT TO WRITE IN THE APP You write persuasive answers that: ● Are formally constructed but not waffle. ● Meet the underlying policy/grant objectives ● Meet the rules of the grant (at all times) ● Are grounded in metrics and facts as much as possible (names, benchmarks, places, venues, etc) ● Talk about how other people have called for this work. ● How you will develop professionally / what skills & how will you learn them. ● Present the app with care. ● Pay yourself a stipend (or offer one ‘in-kind’)
  • 15. BENCHMARKS: ● Releasing an album ● Song placement ● Playlisted ● Worked with ● Show history / other acts ● Attendance figures ● Festival slot
  • 16. Please give me the resources I need to provide the services you have identified as underprovided in the commercial marketplace. Please give me the resources I need because I have established runs on the board that can not be easily disputed.
  • 17.
  • 18. EXAMPLES Provide a rationale for the itinerary. “The proposed tour itinerary stems from three key aims of the group: (1) To promote their forthcoming album Real Pain Supernova (2) Capitalise on an all-ages audience located in financially prohibitive areas (namely Western Australia and regional VIC/SA) and (3) Establish and develop the band as a serious touring concern. The band has touring experience. In recent years they have regularly toured the eastern coast of Australia but always via flying into each city. The cost of mounting a substantial van tour in Australia is high and up until recently, longer trips away have been difficult to organise and execute. In recent months the band have developed a more focused repertoire (even receiving some Triple J airplay for Real Pain Supernova’s first single) and is now able to build a broader audience for their work in Australia. They have regularly received invitations to tour more extensively from interstate bookers and bands and are looking forward to the opportunity to do so. (NB: In 2010, Rogers toured with his solo act Ambrose Chapel and found that many audience members asked after the band and many of the promoters met on that tour similarly expressed an interest in booking the band shows).”
  • 19. USE YOUR TRAINING Use the skills you've learned here: ● Show instead of tell (pictures) ● Be organised (have a good app, have a good list of contacts, have all your press clippings scanned and ready, etc) ● Be persuasive / pitch VS describe
  • 20. TOURS AS PROJECTS: There are always 5 steps: 1. Initiating = Why tour? 2. Planning = Booking, Marketing, Rehearsing 3. Executing = First Day of Tour 4. Monitoring = Tour Management 5. Closing = Documentation, Discussion
  • 21. WHY TOUR? ● Build Audience ● Service Audience ● Build Network ● Promote Recording ● Access Grant Funding ● It Can Be Fun ● Creates Benchmarks, Stories, Content
  • 22. WORK BACK FROM A GRANT: ● More shows the better ● Multiple shows in each state in... ● ALL states ● Workshops: ○ You have training other musicians don’t: ADAPT things you’ve learned / ADAPT your podcast ● Get GOOD peer support ● Have GREAT materials ● Have made your own start ● Promise exceptional documentation
  • 23. GROUP EXERCISE (30 min) 1. Using a mobile device (laptop, phone, tablet PC) find an Australian music grant you could apply for in the next 12 months. 2. Find someone who has won the thing previously 3. What do you already have to argue for you receiving funding? 4. What do you need to get? And how?
  • 24. ASSIGNMENT 2 1. Get into your groups. 2. Each person come up with 2-3 things they learned out on placement. Write them down as sentences. Then go round the group and compare notes. 3. Synthesize the best (most specific, helpful, teachable, relevant) lessons into 5 key objectives. These are your learning objectives.
  • 25. ASSIGNMENT 2 (PART 2) 1. What might a 25 workshop look like if you needed to teach these 5 objectives? What sort of information would you need to: a. Tell / show people b. Discuss 2. What sort of exercise could you do to get other people seeing the problems/lessons/answers from your perspective? What can people DO in the classroom to get a feel for your lessons?
  • 26. ASSIGNMENT 2 (PART 3) Draw a Week number out of the hat. 1. Read the CANVAS instructions 2. Divvy up the project amongst the group. Everyone needs a job. Everyone needs to be able to tell me what their job is. Nominate a leader. 3. Create a set of deadlines.
  • 27. MAJOR PROJECTS Timelines: show the person next to you, 5 mins Q: What did we learn from mapping it out? Homework: Who is it for? What is the change you want to make?

Editor's Notes

  1. RVG
  2. Amy Shark
  3. 10:40
  4. 10:40
  5. 10:40