The document discusses conducting audience research to help plan a music promo project. It provides examples of demographic and psychographic questions to include in a target audience questionnaire. Research identified several distinct youth "tribes" based on shared interests in music, fashion, sports, or technology. The document instructs to devise a questionnaire asking the audience about their interests and what they want to see in music videos. It emphasizes including questions about age, gender, and music preferences to better understand the target demographic and tailor the final product.