Dr. Anneliese Poetz, KT Manager for KBHN shares knowledge and experiences about creating Knowledge Translation videos for KBHN. Practical tips and resources are contained within this slide deck. This presentation was created and provided the basis for a webinar for the NCE Secretariat for an audience of Communications Managers for different NCEs across Canada.

1. www.kidsbrainhealth.ca
So You Want to Create KT Videos?
Anneliese Poetz, PhD – Manager, KT Core
Friday October 2, 2015 – 11:00am – 12:00pm
NCE Secretariat – Webinar

2. Outline
• Target audience/goal
• Creating videos:
– procuring equipment
– What makes a video KT
– How to craft the storyline
– Tips, tricks and lessons learned
– Choosing music
– Working with researchers

3. 1. Target Audience and Goal

4. Target Audience and Goal
Notley, T., Lowenthal, A., Gregory, S. (2015). ‘Video for Change: Creating and Measuring Social Impact.’ A Working Paper by the
Video4Change Network. Available at: https://www.v4c.org/en/impact_working_paper

5. Target Audience and Goal
• What do you want to change (policy, practice,
attitudes, etc.)
• Who are the people who can act upon the
message(s) of the video
• What do you want them to do/think
• How will you reach them (film festivals, social
media, conference presentations)
Notley, T., Lowenthal, A., Gregory, S. (2015). ‘Video for Change: Creating and Measuring Social Impact.’ A Working Paper by the
Video4Change Network. Available at: https://www.v4c.org/en/impact_working_paper
Christine Petr, Russell Belk, Alain Decrop (2015)."Videography in marketing research: mixing art and science", Arts and the
Market, Vol. 5 Iss 1 pp. 73 – 102. Permanent link to this document: http://dx.doi.org/10.1108/AM-01-2014-0002

6. 2. Creating Videos

7. Procuring Equipment
1) Get the best quality you can afford
+ bag for
tripods

8. What Makes a Video KT
1. Researcher talking about research & impacts
2. Voices of partners, receptors, end users
3. References on-screen
4. Overall narrative or “KT story”
KT Core blog post “Videos as Knowledge Translation Products”
https://neurodevnet.wordpress.com/2015/06/05/videos-as-knowledge-translation-products/

9. What Makes a Video KT
0 5 10 15 20
References on-screen (publications)
Partners/collaborator testimonials re: uptake
Product development via research for commercialization
Researchers talking about research process
Researchers talking about research findings
Research participant testimonials re: uptake
Research participant testimonials re: new knowledge
Partners/collaborators re: experience of participating
Partners/collaborator testimonials re: new knowledge
Overall narrative that is KT
Number of responses
Source: Pre-webinar needs-assessment survey responses

10. Crafting the Storyline
• Option 1: script and storyboard
• Option 2: interview, edit the ‘gems’ that arise
from the results of the interview(s)
– My preferred method
– Researchers, practitioners, and kids especially will
surprise you with the gems they come out with
that you wouldn’t have been able to script
– More genuine

11. Crafting the Storyline
1) What’s the research, what was the ‘problem’,
‘question’ or ‘opportunity’

12. Crafting the Storyline
2) What were the findings of the research, or the
‘solution’

13. Crafting the Storyline
2) What were the findings of the research, or the
‘solution’ (where possible “show as well as tell”)

14. Crafting the Storyline
3) Giving a voice to lived experience (partners,
end-users), not just researchers, about the
impact of the research/technology

15. Crafting the Storyline
Example: Caribbean Quest video
https://www.youtube.com/watch?v=XNknTeksnrk
Can you identify the elements of the storyline?

16. Crafting the Storyline
1) What’s the research, what was the ‘problem’,
‘question’ or ‘opportunity’

17. Crafting the Storyline
2) What were the recommendations for the research
(where possible “show as well as tell”)

18. Crafting the Storyline
3) What were the implications for the research, of
stakeholder participation

19. Crafting the Storyline
4) Giving a voice to lived experience not just
researchers (partners, end-users, etc.)

20. Crafting the Storyline
Example: Stakeholder Consultation video
https://www.youtube.com/watch?v=BvH8R1EPjUY
Can you identify the elements of the storyline?

21. Tips & Lessons Learned
• Ask participants to remove name badges
• Consistency (computer screen, other things in
background, lighting, name badges)
• Turn off sounds (e.g. CQ laptop, cellphones)
• Take much more footage than you think you
will need, lots of b-roll (meaningful b-roll)
• Keep camera rolling post-interview (CQ end)

22. Be prepared to film in variety of conditions
(tricky lighting, waterfalls, etc.)
Tips & Lessons Learned

23. Have extra batteries (lights, camera)
+ charge up the day before
Tips & Lessons Learned

24. Have plenty of SD cards, external storage
Tips & Lessons Learned

25. Know how to use the features of the camera
ahead of time (+ checklist)
Tips & Lessons Learned

26. Rent (or purchase) a separate audio recorder
and get back up recording of audio
Tips & Lessons Learned

27. Tips: Show while Telling
Green, M.R., L.M. Walters, T. Walters, L. Wang (2014). Not just another research paper: understanding global sustainability
through digital documentary. The Social Studies. 106:1, 37-46. Online at: http://dx.doi.org/10.1080/00377996.2014.964390

28. Tips: Choosing Music
Killer Tracks:
http://www.killertracks.com/

29. Tips: Choosing Music
Smartsound:
http://www.smartsound.com/

30. Tips: Choosing Music
Free music can be found at:
http://www.freestockmusic.com/

31. Tips: Finding Sound FX
Free sound effects:
http://www.freesound.org/

32. Working with Researchers
• Work around their schedule
• Work with them to get partners, practitioners,
research participants, end users involved in
video
• Ask them for references (to their research)
that relate to what they are talking about
• Usually 2-5 “drafts” of the video before it is
final

33. The Questions I Ask
• Tell me the story of your research from beginning
to end
• What were the key findings?
• How can findings be applied to practice or policy?
• Tell me a story about how your research achieved
impact (on policy, health status, etc.)?
• Tell me about any collaborations/partnerships?
• What was the role of NeuroDevNet in your being
able to do this research?
• What are the future plans for this project?

34. Final Product& Dissemination
Final product:
• Ideal length under 3 minutes
• Movement every 9 seconds
Dissemination:
• Embed on website, tags
• Use in conference or funding presentations
• Use/show in negotiations with potential
partners
• Promote via: social media, film festivals

35. Videos Gaining Popularity
neurodevnet.wordpress.com

36. Costs of Videography
Time:
- Booking times to film (consent, approvals)
- Filming time (depends on how many booked)
- Editing (40-50 hours)
- Can obtain up to 8 hours of film (interviews +
b-roll) depending

37. Costs of Videography
Money:
- Hiring a company can cost from $5k for video
with still photos and music to $25-$50k for
interviews, editing, post-production
- Equipment (purchase or rental) recommend
purchase, ~$5k for everything
- Can use cellphone camera
- Audio quality more important
- Training course in filming/editing ($500)

38. Key Benefit of Videography
Selecting specific visuals create dramatic effects
(emotional resonance) and vividly spotlight
“truths” that catch the audience’s attention
Christine Petr, Russell Belk, Alain Decrop (2015)."Videography in marketing research: mixing art and science", Arts and the
Market, Vol. 5 Iss 1 pp. 73 – 102. Permanent link to this document: http://dx.doi.org/10.1108/AM-01-2014-0002

39. The Power of Video and Sound
• Videography = rising method for academics
• Can inventively make results more resonant
and broadly accessible
• Powerful because images and music provide
cognitive and emotional information
Christine Petr, Russell Belk, Alain Decrop (2015)."Videography in marketing research: mixing art and science", Arts and the Market, Vol. 5 Iss 1 pp. 73 – 102. Permanent link
to this document: http://dx.doi.org/10.1108/AM-01-2014-0002
Green, M.R., L.M. Walters, T. Walters, L. Wang (2014). Not just another research paper: understanding global sustainability through digital documentary. The Social Studies.
106:1, 37-46. Online at: http://dx.doi.org/10.1080/00377996.2014.964390

40. KT Core Future Plans
Evaluation of KT Products including videos
KBHN KT Core working on producing a Video
Production Guide for researchers/trainees

41. Additional Resources
Christine Petr, Russell Belk, Alain Decrop (2015)."Videography in marketing research: mixing art and science", Arts and the
Market, Vol. 5 Iss 1 pp. 73 – 102. Permanent link to this document: http://dx.doi.org/10.1108/AM-01-2014-0002
Tips on editing and post-production, video quality for entering film festivals:

42. www.kidsbrainhealth.ca
Questions?
Anneliese Poetz, Manager - KT Core, KBHN
apoetz@yorku.ca