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www.kidsbrainhealth.ca
So You Want to Create KT Videos?
Anneliese Poetz, PhD – Manager, KT Core
Friday October 2, 2015 – 11:00am – 12:00pm
NCE Secretariat – Webinar
Outline
• Target audience/goal
• Creating videos:
– procuring equipment
– What makes a video KT
– How to craft the storyline
– Tips, tricks and lessons learned
– Choosing music
– Working with researchers
1. Target Audience and Goal
Target Audience and Goal
Notley, T., Lowenthal, A., Gregory, S. (2015). ‘Video for Change: Creating and Measuring Social Impact.’ A Working Paper by the
Video4Change Network. Available at: https://www.v4c.org/en/impact_working_paper
Target Audience and Goal
• What do you want to change (policy, practice,
attitudes, etc.)
• Who are the people who can act upon the
message(s) of the video
• What do you want them to do/think
• How will you reach them (film festivals, social
media, conference presentations)
Notley, T., Lowenthal, A., Gregory, S. (2015). ‘Video for Change: Creating and Measuring Social Impact.’ A Working Paper by the
Video4Change Network. Available at: https://www.v4c.org/en/impact_working_paper
Christine Petr, Russell Belk, Alain Decrop (2015)."Videography in marketing research: mixing art and science", Arts and the
Market, Vol. 5 Iss 1 pp. 73 – 102. Permanent link to this document: http://dx.doi.org/10.1108/AM-01-2014-0002
2. Creating Videos
Procuring Equipment
1) Get the best quality you can afford
+ bag for
tripods
What Makes a Video KT
1. Researcher talking about research & impacts
2. Voices of partners, receptors, end users
3. References on-screen
4. Overall narrative or “KT story”
KT Core blog post “Videos as Knowledge Translation Products”
https://neurodevnet.wordpress.com/2015/06/05/videos-as-knowledge-translation-products/
What Makes a Video KT
0 5 10 15 20
References on-screen (publications)
Partners/collaborator testimonials re: uptake
Product development via research for commercialization
Researchers talking about research process
Researchers talking about research findings
Research participant testimonials re: uptake
Research participant testimonials re: new knowledge
Partners/collaborators re: experience of participating
Partners/collaborator testimonials re: new knowledge
Overall narrative that is KT
Number of responses
Source: Pre-webinar needs-assessment survey responses
Crafting the Storyline
• Option 1: script and storyboard
• Option 2: interview, edit the ‘gems’ that arise
from the results of the interview(s)
– My preferred method
– Researchers, practitioners, and kids especially will
surprise you with the gems they come out with
that you wouldn’t have been able to script
– More genuine
Crafting the Storyline
1) What’s the research, what was the ‘problem’,
‘question’ or ‘opportunity’
Crafting the Storyline
2) What were the findings of the research, or the
‘solution’
Crafting the Storyline
2) What were the findings of the research, or the
‘solution’ (where possible “show as well as tell”)
Crafting the Storyline
3) Giving a voice to lived experience (partners,
end-users), not just researchers, about the
impact of the research/technology
Crafting the Storyline
Example: Caribbean Quest video
https://www.youtube.com/watch?v=XNknTeksnrk
Can you identify the elements of the storyline?
Crafting the Storyline
1) What’s the research, what was the ‘problem’,
‘question’ or ‘opportunity’
Crafting the Storyline
2) What were the recommendations for the research
(where possible “show as well as tell”)
Crafting the Storyline
3) What were the implications for the research, of
stakeholder participation
Crafting the Storyline
4) Giving a voice to lived experience not just
researchers (partners, end-users, etc.)
Crafting the Storyline
Example: Stakeholder Consultation video
https://www.youtube.com/watch?v=BvH8R1EPjUY
Can you identify the elements of the storyline?
Tips & Lessons Learned
• Ask participants to remove name badges
• Consistency (computer screen, other things in
background, lighting, name badges)
• Turn off sounds (e.g. CQ laptop, cellphones)
• Take much more footage than you think you
will need, lots of b-roll (meaningful b-roll)
• Keep camera rolling post-interview (CQ end)
Be prepared to film in variety of conditions
(tricky lighting, waterfalls, etc.)
Tips & Lessons Learned
Have extra batteries (lights, camera)
+ charge up the day before
Tips & Lessons Learned
Have plenty of SD cards, external storage
Tips & Lessons Learned
Know how to use the features of the camera
ahead of time (+ checklist)
Tips & Lessons Learned
Rent (or purchase) a separate audio recorder
and get back up recording of audio
Tips & Lessons Learned
Tips: Show while Telling
Green, M.R., L.M. Walters, T. Walters, L. Wang (2014). Not just another research paper: understanding global sustainability
through digital documentary. The Social Studies. 106:1, 37-46. Online at: http://dx.doi.org/10.1080/00377996.2014.964390
Tips: Choosing Music
Killer Tracks:
http://www.killertracks.com/
Tips: Choosing Music
Smartsound:
http://www.smartsound.com/
Tips: Choosing Music
Free music can be found at:
http://www.freestockmusic.com/
Tips: Finding Sound FX
Free sound effects:
http://www.freesound.org/
Working with Researchers
• Work around their schedule
• Work with them to get partners, practitioners,
research participants, end users involved in
video
• Ask them for references (to their research)
that relate to what they are talking about
• Usually 2-5 “drafts” of the video before it is
final
The Questions I Ask
• Tell me the story of your research from beginning
to end
• What were the key findings?
• How can findings be applied to practice or policy?
• Tell me a story about how your research achieved
impact (on policy, health status, etc.)?
• Tell me about any collaborations/partnerships?
• What was the role of NeuroDevNet in your being
able to do this research?
• What are the future plans for this project?
Final Product& Dissemination
Final product:
• Ideal length under 3 minutes
• Movement every 9 seconds
Dissemination:
• Embed on website, tags
• Use in conference or funding presentations
• Use/show in negotiations with potential
partners
• Promote via: social media, film festivals
Videos Gaining Popularity
neurodevnet.wordpress.com
Costs of Videography
Time:
- Booking times to film (consent, approvals)
- Filming time (depends on how many booked)
- Editing (40-50 hours)
- Can obtain up to 8 hours of film (interviews +
b-roll) depending
Costs of Videography
Money:
- Hiring a company can cost from $5k for video
with still photos and music to $25-$50k for
interviews, editing, post-production
- Equipment (purchase or rental) recommend
purchase, ~$5k for everything
- Can use cellphone camera
- Audio quality more important
- Training course in filming/editing ($500)
Key Benefit of Videography
Selecting specific visuals create dramatic effects
(emotional resonance) and vividly spotlight
“truths” that catch the audience’s attention
Christine Petr, Russell Belk, Alain Decrop (2015)."Videography in marketing research: mixing art and science", Arts and the
Market, Vol. 5 Iss 1 pp. 73 – 102. Permanent link to this document: http://dx.doi.org/10.1108/AM-01-2014-0002
The Power of Video and Sound
• Videography = rising method for academics
• Can inventively make results more resonant
and broadly accessible
• Powerful because images and music provide
cognitive and emotional information
Christine Petr, Russell Belk, Alain Decrop (2015)."Videography in marketing research: mixing art and science", Arts and the Market, Vol. 5 Iss 1 pp. 73 – 102. Permanent link
to this document: http://dx.doi.org/10.1108/AM-01-2014-0002
Green, M.R., L.M. Walters, T. Walters, L. Wang (2014). Not just another research paper: understanding global sustainability through digital documentary. The Social Studies.
106:1, 37-46. Online at: http://dx.doi.org/10.1080/00377996.2014.964390
KT Core Future Plans
Evaluation of KT Products including videos
KBHN KT Core working on producing a Video
Production Guide for researchers/trainees
Additional Resources
Christine Petr, Russell Belk, Alain Decrop (2015)."Videography in marketing research: mixing art and science", Arts and the
Market, Vol. 5 Iss 1 pp. 73 – 102. Permanent link to this document: http://dx.doi.org/10.1108/AM-01-2014-0002
Tips on editing and post-production, video quality for entering film festivals:
www.kidsbrainhealth.ca
Questions?
Anneliese Poetz, Manager - KT Core, KBHN
apoetz@yorku.ca

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So you want to create Knowledge Translation Videos?

  • 1. www.kidsbrainhealth.ca So You Want to Create KT Videos? Anneliese Poetz, PhD – Manager, KT Core Friday October 2, 2015 – 11:00am – 12:00pm NCE Secretariat – Webinar
  • 2. Outline • Target audience/goal • Creating videos: – procuring equipment – What makes a video KT – How to craft the storyline – Tips, tricks and lessons learned – Choosing music – Working with researchers
  • 4. Target Audience and Goal Notley, T., Lowenthal, A., Gregory, S. (2015). ‘Video for Change: Creating and Measuring Social Impact.’ A Working Paper by the Video4Change Network. Available at: https://www.v4c.org/en/impact_working_paper
  • 5. Target Audience and Goal • What do you want to change (policy, practice, attitudes, etc.) • Who are the people who can act upon the message(s) of the video • What do you want them to do/think • How will you reach them (film festivals, social media, conference presentations) Notley, T., Lowenthal, A., Gregory, S. (2015). ‘Video for Change: Creating and Measuring Social Impact.’ A Working Paper by the Video4Change Network. Available at: https://www.v4c.org/en/impact_working_paper Christine Petr, Russell Belk, Alain Decrop (2015)."Videography in marketing research: mixing art and science", Arts and the Market, Vol. 5 Iss 1 pp. 73 – 102. Permanent link to this document: http://dx.doi.org/10.1108/AM-01-2014-0002
  • 7. Procuring Equipment 1) Get the best quality you can afford + bag for tripods
  • 8. What Makes a Video KT 1. Researcher talking about research & impacts 2. Voices of partners, receptors, end users 3. References on-screen 4. Overall narrative or “KT story” KT Core blog post “Videos as Knowledge Translation Products” https://neurodevnet.wordpress.com/2015/06/05/videos-as-knowledge-translation-products/
  • 9. What Makes a Video KT 0 5 10 15 20 References on-screen (publications) Partners/collaborator testimonials re: uptake Product development via research for commercialization Researchers talking about research process Researchers talking about research findings Research participant testimonials re: uptake Research participant testimonials re: new knowledge Partners/collaborators re: experience of participating Partners/collaborator testimonials re: new knowledge Overall narrative that is KT Number of responses Source: Pre-webinar needs-assessment survey responses
  • 10. Crafting the Storyline • Option 1: script and storyboard • Option 2: interview, edit the ‘gems’ that arise from the results of the interview(s) – My preferred method – Researchers, practitioners, and kids especially will surprise you with the gems they come out with that you wouldn’t have been able to script – More genuine
  • 11. Crafting the Storyline 1) What’s the research, what was the ‘problem’, ‘question’ or ‘opportunity’
  • 12. Crafting the Storyline 2) What were the findings of the research, or the ‘solution’
  • 13. Crafting the Storyline 2) What were the findings of the research, or the ‘solution’ (where possible “show as well as tell”)
  • 14. Crafting the Storyline 3) Giving a voice to lived experience (partners, end-users), not just researchers, about the impact of the research/technology
  • 15. Crafting the Storyline Example: Caribbean Quest video https://www.youtube.com/watch?v=XNknTeksnrk Can you identify the elements of the storyline?
  • 16. Crafting the Storyline 1) What’s the research, what was the ‘problem’, ‘question’ or ‘opportunity’
  • 17. Crafting the Storyline 2) What were the recommendations for the research (where possible “show as well as tell”)
  • 18. Crafting the Storyline 3) What were the implications for the research, of stakeholder participation
  • 19. Crafting the Storyline 4) Giving a voice to lived experience not just researchers (partners, end-users, etc.)
  • 20. Crafting the Storyline Example: Stakeholder Consultation video https://www.youtube.com/watch?v=BvH8R1EPjUY Can you identify the elements of the storyline?
  • 21. Tips & Lessons Learned • Ask participants to remove name badges • Consistency (computer screen, other things in background, lighting, name badges) • Turn off sounds (e.g. CQ laptop, cellphones) • Take much more footage than you think you will need, lots of b-roll (meaningful b-roll) • Keep camera rolling post-interview (CQ end)
  • 22. Be prepared to film in variety of conditions (tricky lighting, waterfalls, etc.) Tips & Lessons Learned
  • 23. Have extra batteries (lights, camera) + charge up the day before Tips & Lessons Learned
  • 24. Have plenty of SD cards, external storage Tips & Lessons Learned
  • 25. Know how to use the features of the camera ahead of time (+ checklist) Tips & Lessons Learned
  • 26. Rent (or purchase) a separate audio recorder and get back up recording of audio Tips & Lessons Learned
  • 27. Tips: Show while Telling Green, M.R., L.M. Walters, T. Walters, L. Wang (2014). Not just another research paper: understanding global sustainability through digital documentary. The Social Studies. 106:1, 37-46. Online at: http://dx.doi.org/10.1080/00377996.2014.964390
  • 28. Tips: Choosing Music Killer Tracks: http://www.killertracks.com/
  • 30. Tips: Choosing Music Free music can be found at: http://www.freestockmusic.com/
  • 31. Tips: Finding Sound FX Free sound effects: http://www.freesound.org/
  • 32. Working with Researchers • Work around their schedule • Work with them to get partners, practitioners, research participants, end users involved in video • Ask them for references (to their research) that relate to what they are talking about • Usually 2-5 “drafts” of the video before it is final
  • 33. The Questions I Ask • Tell me the story of your research from beginning to end • What were the key findings? • How can findings be applied to practice or policy? • Tell me a story about how your research achieved impact (on policy, health status, etc.)? • Tell me about any collaborations/partnerships? • What was the role of NeuroDevNet in your being able to do this research? • What are the future plans for this project?
  • 34. Final Product& Dissemination Final product: • Ideal length under 3 minutes • Movement every 9 seconds Dissemination: • Embed on website, tags • Use in conference or funding presentations • Use/show in negotiations with potential partners • Promote via: social media, film festivals
  • 36. Costs of Videography Time: - Booking times to film (consent, approvals) - Filming time (depends on how many booked) - Editing (40-50 hours) - Can obtain up to 8 hours of film (interviews + b-roll) depending
  • 37. Costs of Videography Money: - Hiring a company can cost from $5k for video with still photos and music to $25-$50k for interviews, editing, post-production - Equipment (purchase or rental) recommend purchase, ~$5k for everything - Can use cellphone camera - Audio quality more important - Training course in filming/editing ($500)
  • 38. Key Benefit of Videography Selecting specific visuals create dramatic effects (emotional resonance) and vividly spotlight “truths” that catch the audience’s attention Christine Petr, Russell Belk, Alain Decrop (2015)."Videography in marketing research: mixing art and science", Arts and the Market, Vol. 5 Iss 1 pp. 73 – 102. Permanent link to this document: http://dx.doi.org/10.1108/AM-01-2014-0002
  • 39. The Power of Video and Sound • Videography = rising method for academics • Can inventively make results more resonant and broadly accessible • Powerful because images and music provide cognitive and emotional information Christine Petr, Russell Belk, Alain Decrop (2015)."Videography in marketing research: mixing art and science", Arts and the Market, Vol. 5 Iss 1 pp. 73 – 102. Permanent link to this document: http://dx.doi.org/10.1108/AM-01-2014-0002 Green, M.R., L.M. Walters, T. Walters, L. Wang (2014). Not just another research paper: understanding global sustainability through digital documentary. The Social Studies. 106:1, 37-46. Online at: http://dx.doi.org/10.1080/00377996.2014.964390
  • 40. KT Core Future Plans Evaluation of KT Products including videos KBHN KT Core working on producing a Video Production Guide for researchers/trainees
  • 41. Additional Resources Christine Petr, Russell Belk, Alain Decrop (2015)."Videography in marketing research: mixing art and science", Arts and the Market, Vol. 5 Iss 1 pp. 73 – 102. Permanent link to this document: http://dx.doi.org/10.1108/AM-01-2014-0002 Tips on editing and post-production, video quality for entering film festivals: