This proposal outlines a radio show project focusing on music from the 1930s and 1940s era of World War II. The target audience is those aged 65 and older, as well as introducing younger generations to the genre. Research will include analyzing existing radio shows and audience demographics. Production will include recording music, sound effects, and narration to create a fully edited radio show. A poster will also be designed to promote the show. Progress will be evaluated weekly and upon completion through self-reflection and comparing the final products to initial goals and research models.

1. Proposal
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Working Title:
Fortitude through the Forties
Formidable Forties
Fabulous Forties
Fantastic Forties
Audience:
My audience is assumed to be all genders, predominantly of age groups 65 and above, people of
this generation traditionally grew up listening to the radio and currently make up nearly 20% of the
population (ONS Studies 2018.). Additionally it is hoped to introduce this style of music to younger
generations who may be aware of it but not necessarily the breadth and range that it covers.
My radio show is intended to remind, inform and entertain people of the music and famous artists
of the 30’s and 40’s era, particular in this case music of World War 2. I also hold the belief that
different styles of music and information can be learned and discovered by many different ages
and genders. The music and historical information used within the radio show will be the type of
music and information that one might hear, firstly in films covering that era and thereafter shows
such as Elaine Page on Sunday. This again, tends to be enjoyed by an audience of all genders
and ages.
My audience will fall into the social grades ABC1 and C2DE this is because I believe this music is
universal. It may have more resonance with those people who were specifically involved in the war
effort at ground level (CD2E) but as the war affected everyone in society the music was not
discriminatory. In addition, all 7 groups of Psychographic categories would be considered a target
audience because of the same reason.
Rationale (approx. 100 words)
Throughout the year I have worked on many different projects however, I most enjoyed the print
and audio rotations, as I found them the most stimulating and I feel as though I learned many
skills. During the audio rotation it was the first time I created an audio project. I found that I really
needed to plan everything carefully and I was more motivated and passionate to develop my
ideas. It was the first time during the learning process that I was in control and could easily
visualise the final product.
I really wanted to expose myself to that creative process again but on a larger scale with more
freedom. Audio and Print are by far my favourite mediums and I wanted to try push myself in both,
however my real passion lies in the field of audio and it is this field I would like to work in, in the
future. Hence I wanted to improve, develop my skills and challenge myself over the course of this
project. By becoming more proficient through different recording techniques, as well as
familiarising and using editing software.
I really wanted to create something that looks and feels not only professional but authentic, my
vision was to create something where the listener can say ‘That’s good!’ not ‘That’s good’ without
the caveat, ‘For a Student Radio show’.
Finally in order to advertise the product visually, I will design a Poster to compliment the Radio
Show as this will allow me to challenge myself further and to expand my expertise in design
techniques.
I believe therefore that I can successfully fulfil the brief within the context and produce quality
products.
Project Concept (approx. 200 words)
The project that I am going create is an informative musical radio show focusing on a specific
period in time. The concept of the project is quite linear; the basic idea stems around listening to a
certain song by a musical artist from the World War II era, the host will also inform the audience of
relevant facts connecting to the song and artist. I will also create a poster campaign to compliment
the main product of the radio show so there is synergy between them.
In preparation for this project I will research various existing radio shows, this will guide me into
have a clearer understanding of how a radio show is produced. Research will also give me a better
understanding of what is currently on offer in the market place currently. It will allow me to enhance
my products by influencing the technical aspects (e.g. tone and mood, editing, sound etc.) to

2. Proposal
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create a credible product. In addition I will research population demographics required for having a
better understanding of my audience and conduct an audience survey to have a clearer idea of my
audience preferences. With respect to my poster I will research historical styles of that era, I will
garner a better understanding of colours, fonts and images of the time to coordinate and represent
the theme of the final radio show.
By committing to this research it will allow me to ensure that not only it reaches the target audience
but ensures that the show will be authentic and represents the story that I want to tell.
Evaluation (approx. 50 words)
How do you plan to evaluate the work? Reference conducting on-going evaluation and your final
self-reflection, analysing your work and its outcomes.
I will evaluate my work against existing models of similar products as well as my own existing work
in order to examine the progress I have made and what I need to do to improve my work and
ensure it is professional. I will also evaluate it on a weekly basis as well as daily, by reflecting on
the work I did on that day/during the week, this will ensure I have a good idea of what I did each
week and it will give me a reference point to provide me with a constant idea of what might need
improving or how I need to manage my time. This process will ensure that my final project will be
satisfactory. I will reflect on peer feedback plus a final self-reflection so I can review my own
thoughts of the product and have an understanding of potential audience’s thoughts too. Finally, I
will compare my completed product to my first intentions to gauge an understanding of where there
are both similarities and differences and if so, explore why this is.

3. Proposal
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Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 Initial Response +
Proposal
This week I will need to:
 Record my initial
response to the task
given.
 Develop first ideas as
to what I would like to
create.
 Create mind maps
exploring different
potential ideas
2 Product + Audience
Research
This week I will need to:
 Research different
products
 Some print based
products as well as
some audio based
products
 I will need to conduct
research to establish
a target demographic
 Create a public
survey (primary
research)
 Conduct some
secondary research
 Research potential
colour schemes
3 Production Experiments This week I will need to:
 Experiment with
certain equipment
and software
 Do a ‘test run’ of
everything that I might
have difficulty with
during production.
 Do some more
challenging
experiments that will
push my creativity as
well as my technical
skills.
4 Pre-Production and
Planning
This week I will need to:
 Create style sheets
and poster layouts for
my poster
 Write a script
 Create a sound
effects list, a
actors/locations list, a
music list and a
resource list
 Create final colour
schemes.

4. Proposal
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5 Production This week I will need to:
 Begin creating radio
show poster (using
place holder images)
 GIMP (roughly
halfway through the
week)
 Add the selected
photos into the poster
 Finish up editing the
poster.
 By the end of the
week have the poster
done
 (I am aiming to create
1 poster)
6 Production This week I will need to:
 Begin the sequencing
the radio show using
existing audio.
 Create a drafts
working soundtrack
for the radio show
that will be used to
influence the editing.
 Create final
soundtrack
7 Production  Begin recording the
radio show (outside of
college time)
 Record Foley and
SFX
 Edit Foley sounds into
the radio show.
8 Production  Finish radio show
(outside of college
time) and edit the
rest together

9 Evaluation This week I will need to:
 Evaluate my work by
reflecting on my
production work.
 Compare it to existing
products.
 Compared it to my
previous work
 Reflect on peer
feedback
10 Development +
Contingency
This time will be used to
either:
 Finish off any
outstanding work
 If I have finished at
my work, use this
time to improve my

5. Proposal
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work in order to
achieve a better
grade.
Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
1. Your, Name. (2018) Target Audience Research Survey (conducted on DATE)
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on DATE)
3.