The document provides information about webinars hosted by Alice Fuller of Sheer Social. It discusses best practices for webinar planning, promotion, and content repurposing. Key points include choosing a webinar platform, setting objectives, promoting through email and social media 3 weeks in advance, engaging audiences during the live event, and repurposing content after the webinar through blogs, videos, and other formats. The contact information for Alice Fuller and her company Sheer Social is provided.

1. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
Webinars: Integration With Social Media, New Tools, &
Repurposing Content

2. Alice Fuller,
Principal Consultant,
Sheer Social
@sheersocial
#DMFB15Webinars
Some Clients

3. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287

4. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
Not All Webinars Are Created Equal

5. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
FREE PAID
Inform
Q&A
Training
INTERACTIVE
Internal
Commun
On
Demand
Sales

6. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-62872014 Citrix GoToWebinar

7. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
2014 Citrix GoToWebinar

8. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
2014 Citrix GoToWebinar

9. B2B Webinars Are On The Rise, But Why?

10. • Integrated into content
marketing strategy
• Showcase expertise
• Lead nurturing
• Cut across time zones
• Used at every level of
marketing funnel
• Cost effective
Benefits

11. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
Webinars Ranked 3rd Most Effective Content Tactic
2013 CMI/MarketingProf Study

12. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
Marketer’s Goals
For Webinars
2013 CMI/MarketingProf Study 68% Use
webinars
as lead
generation
tool

13. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287

14. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
How Marketers Rate
Webinar Effectiveness
2013 CMI/MarketingProf Study
85 % say
webinars are
effective
thought
leadership
tools

15. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287

16. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
Best Practices Webinar
Demo Product Webinar
Competitive
Comparison
Webinar
Trial
Awareness
Conversion30%
Adobe
Connect
Webinar
Funnel
2014 Marketing Sherpa
Lead Nurture

17. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
Which Is Better, Live Or Pre-recorded?

18. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
Pros of Going Live
• Builds trust
• Community
• Full focus
• Interactive
• Create urgency
Cons of Going Live
• Technical Problems
• Human errors

19. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
Registrant toRegistrant to
attendee conversionattendee conversion
42.9 %42.9 %*marketing events only*marketing events only
Register week ofRegister week of
live webinarlive webinar
58 %58 %
On24 Webinar Benchmark 2014 Report

20. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
Pros of Pre-Recording
• Fix mistakes
• Free to multi-task
• Time flexibility
• 24/7 availibilty
• Automate
Cons of Pre-Recording
• Lacks interaction
• No community
• No urgency

21. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
Challenges For
Webinar Producers
2013 CMI/MarketingProf Study 58% of
Marketers
say getting
registrants
to attend is
main issue

22. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
Marketing Webinars: Preplanning Is Crucial

23. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
Target theTarget the
rightright
audience.audience.
FurtherFurther
segment assegment as
needed.needed.

24. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
What purpose
will webinar
serve and how
will you
measure
success?
Objectives for
Webinar Producers

25. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
• Should be compelling
• Could mention target audience
• Great search potential
• Speaks to webinar’s purpose

26. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
• Reliable
• Schedule in advance
• Provide replays
• Automation
• Live interaction
• On Demand Library
• Pricey monthly fees

27. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
• Rely on Hangouts
• Schedule in advance
• Wordpress Plug-ins
• Replays
• Less expensive

28. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
Email dominates
webinar marketing
followed by social
media marketing
At leastAt least
3 wks3 wks
ofof
promotionpromotion
priorprior
2013 DemandGen Survey
1st Teaser Email
2nd Save The Date
3rd Register Invite
4th Last Reminders

29. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
TitleTitle
BenefitsBenefits
Call To ActionCall To Action
SpeakersSpeakers
Opt-inOpt-in

30. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
Social Media Before, During, & After

31. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287

32. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287

33. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287

34. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
Before Webinar
?
• Create your ownCreate your own
• Keep it shortKeep it short
• Are you sole user?Are you sole user?
• Double meaning?Double meaning?
• Promote it oftenPromote it often

35. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
• Real time engagement
• Get questions
• Gauge sentiment
• Monitor hashtags
During Webinar

36. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
Before Event
During
& After
Event

37. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
BeforeBefore
WebinarWebinar
DuringDuring
& After& After
WebinarWebinar
*22Social*22Social
FacebookFacebook
AppApp

38. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
Post Webinar
• Reach out quickly
• Facebook groups
• LinkedIn groups
• Get their feedback
• Create a community

39. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
REPURPOSE IT!

40. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
Repurpose Content
• Blogs/Social Profiles
• Add to YouTube
• Edit into smaller videos
• SlideShare
• E-book material
• On Demand Library
• Monetize

41. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287

42. Contact Alice Fuller Em: alice@sheersocial.com Ph: 818-672-6287
Contact
Alice FullerPrincipal
ConsultantWeb: SheerSocial.com
Em: alice@sheersocial.com
Ph: 818-672-6287Tw: @sheersocial
Facebook: Fb.com/sheersocial