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Twitter Strategies
- 2. TV PRODUCER TURNED DIGITAL STRATEGIST OVER 8 YEARS PRO EXPERIENCE ALICE FULLER, PRINCIPAL CONSULTANT SHEER SOCIAL
- 3. Is it relatable? Before You Tweet Ask Yourself: Is it of value to my audience? Is it timely or timeless? Image: Andrew_Writer. DC0027 .CC Presenter: Alice Fuller, SheerSocial
- 4. Growing Your Following Image:Drew McLellan. Audience.CC Listen to conversations, then provide info of value Retweet, like, and mention Participate in Twitter chats Tweet during best hours for your audience Live Tweet during events & moments with hashtag Presenter: Alice Fuller, SheerSocial
- 5. Twitter Activity Dashboard Presenter: Alice Fuller, SheerSocial
- 6. Audience Insights Presenter: Alice Fuller, SheerSocial
- 7. Twitter Activity Via Mobile App Presenter: Alice Fuller, SheerSocial
- 8. Tweet Insights Presenter: Alice Fuller, SheerSocial
- 9. Measured by: Native Twitter analytics, Hootsuite, SproutSocial (Paid) Goal: Increase engagement by 10%. Engagement meaning retweets, hearts, and clicks Image: Amber Case. Twitter. CC Presenter: Alice Fuller, SheerSocial
- 10. Triberr, Justretweet, Copromote, Retweet Groups Tactic #4: Join online communities that share Tactic #1: Use hashtags, especially during events Tactic #2: Participate in twitter chats Tactic #3: Conduct contests and giveaways Tactic #5: Engage influencers via RTs and mentions Fjromeroa.Twitter.CC Presenter: Alice Fuller, SheerSocial
- 11. Twitter Cards (FREE) Add images, videos, media experience to tweet. Requires adding provided HTML code to website Presenter: Alice Fuller, SheerSocial
- 12. Presenter: Alice Fuller, SheerSocial
- 13. Goal: Increase traffic to website by 15% Measured by: Native Twitter and Google Analytics. Hootsuite, bit.ly, and other url shortners that track clicks Presenter: Alice Fuller, SheerSocial
- 14. Tweets with visuals get 2wice as much engagement Tactic #2: Tweet Me, Tease Me Create curiosity in the text or image Tactic #3: Tweet When Your Audience Is Present Schedule to be published more than once Tactic #4: Click To Tweet And Other Plug-ins Enable blog readers to promote your content Tactic #1: Add Eye-catching Images
- 15. Twitter Cards for Lead Gen (Paid) Can be integrated with your ESP Mailchimp, Aweber, etc.
- 17. Tweeter Ad Objectives Example
- 18. Tweeter Ad Conversion Analytics (sample)
- 19. Twitter Management/Analytics Tools Audience (free and paid) Buffer (free and paid) Hoot suite (free and paid) Tweetdeck (free) SproutSocial (paid) RoundTeam (paid) Content Creation Tools (Images) Canva Picmonkey Buffer Native Twitter GIF Best Time To Tweet Tweriod
- 20. To Learn More Contact: Alice Fuller Principal Consultant, Sheer Social SheerSocial.com Ph: 818-672-6287 Email: alice@sheersocial.com Facebook: Fb.com/Sheersocial Twitter: @Sheersocial