A comprehensive marketing strategy leverages the Internet to increase brand awareness. Learn how to leverage technologies such as company and personal websites, Google, Linkedin and Yelp. Create a plan for using online content marketing to increase your lead generation. What online efforts can you make to improve your online strategy? This session provides an overview on approaches for marketing, communicating and engaging customers through websites, blogs, social media platforms. In this program discover: How to leverage Websites, LinkedIn, Facebook, Yelp and Google.

1. @DavidMitroff
5 Internet Marketing Strategies
to Grow your Brand
Presented by Moréa Pollet
Piedmont Avenue Consulting Inc.
www.PiedmontAve.com

2. @DavidMitroff
What will be covered
1. Website
2. LinkedIn
3. Facebook
4. Yelp
5. Google

3. @DavidMitroff
1Website & Blog
1. Have a website
2. Clear Message
3. Call to Action

4. @DavidMitroff
Wordpress
• Secure
• Responsive Design
• Easy to
• Many available plugins (event
calendar, email newsletter,
seo analytics…)
• SEO

5. @DavidMitroff
Enables everyone to design,
publish and host stunning
HTML5 websites.
▪ Easy drag-and-drop
website builder!
▪ No coding
▪ No previous design skills
Website – Wix.com, Squarespace.com
Build your Website Today
Create
Your Stunning Website.
It's Free

6. @DavidMitroff
1Website & Blog
1. Have a website
2. Clear Message
3. Call to Action

7. @DavidMitroff
Website – Clear Message
• Definition of you and your message
• Keywords

8. @DavidMitroff
1Website & Blog
1. Have a website
2. Clear Message
3. Call to Action

9. @DavidMitroff
Calls to Action
• What are your next steps, requests, actions
– Are services/products labeled and promoted properly?

10. @DavidMitroff
Calls to Action
• Does the homepage contain links to
other sites, pages, accounts such as:
– Social Media Links (FB, Yelp, Google)
– Events
– Schedule an Appointment
– Quote…

11. @DavidMitroff
2LinkedIn
1. A Good Picture
2. Personalized Link
3. Summary

12. @DavidMitroff
Profile Picture
Picture source and Full article at https://www.linkedin.com/pulse/10-worst-linkedin-profile-pictures-ever-giorgio-minguzzi/

13. @DavidMitroff
Customized Link-

14. @DavidMitroff
Summary-

15. @DavidMitroff
3Facebook
• Personalized Link
• Description
• Photos, Services, Events

16. @DavidMitroff
Personalized Link

17. @DavidMitroff
Description / About

18. @DavidMitroff
Photos / Services / Events

19. @DavidMitroff
4Yelp
• Business Information
• Categories
• Photos

20. @DavidMitroff
Business Information

21. @DavidMitroff
Categories
***Fully Searchable***

22. @DavidMitroff
Photos

23. @DavidMitroff
5Google
• Claim your Business
Google Page
• Upload Pictures
• Reviews

24. @DavidMitroff
GOOGLE – GET YOUR BUSINESS ONLINE
https://www.google.com/business

25. @DavidMitroff
GOOGLE – INCLUDE PICTURE
Go to https://www.google.com/business

26. @DavidMitroff
GOOGLE – GET REVIEWS

27. @DavidMitroff