Mobile Live Streaming Strategies

1. Mobile Live Streaming:
Can It Be Good For Business?
Live
Presenter: Alice Fuller, Principal Consultant, Sheer Social

2. Alice Fuller, Principal Consultant, Sheer Social
8 years of professional social media experience

3. Created by Alice Fuller
Growing Trend

4. Created by Alice Fuller
What’s Creating
The Trend?
• Social is now mobile.
Viewers consume content
more via mobile than
desktop
• Need for immediacy and
instant feedback
• Entertainment & Voyeurism.
Live Vicariously
• REAL unscripted reality
television. Share Your Life!
• Only Smartphone & internet

5. Created by Alice Fuller
What Is Mobile
Live Streaming?
• Simple way to broadcast live
video via mobile device or
tablet
• Share live content to your
social profiles
• Fans and followers share
with their fans and followers
• Reach and engage with
global audiences
• Watch on mobile or online

6. Created by Alice Fuller
Advantages
• Real-time engagement with
customers and audiences.
• Get instant feedback
• It’s mobile and web. 2
places audiences hangout
most via social media
• Create content or value and
repurpose it
• Create premium content and
monetize it

7. Created by Alice Fuller
Pitfalls
• It’s LIVE! To err is human!
• Trolls
• Can’t censor viewers, but
you can block people
• Potential Copyright and
Permissions Issues
• Quality of streams
depending on your phone
and available internet

8. Created by Alice Fuller
So How Do I Use It For
My Individual Business?

9. Created by Alice Fuller
Business Use 1: Share Your Expertise

10. Created by Alice Fuller
Business Use 2: Conduct Live Q&A

11. Created by Alice Fuller
Business Use 3: Live Demos/Product
Launches

12. Created by Alice Fuller
Business Use 4: Go Behind The Scenes
Singer Ne-Yo brings
fans into recording
studio session

13. Created by Alice Fuller
Business Use 5: Conduct Interviews

14. Created by Alice Fuller
Business Use 7: Monetize Streams, Sponsor
Other

15. Created by Alice Fuller
Business Use 6: Offer Exclusive Content
Contest, discounts, and
giveaways just for your
mobile live streaming
audience

16. Created by Alice Fuller
What About ROI?
Periscoper:
Brian

17. Created by Alice Fuller
Periscope
• Twitter owned and Twitter profile
required. Debuted March 2015
• Record private or public streams to
your phone or opt to save public
replays
• View via the web and mobile
• See highlights of streams
• Viewers share hearts to express
interest.
• Create and view inside Twitter
• Great for discovering other streams
via map and listing

18. Created by Alice Fuller
Facebook Live
• Instant audience
• Stream to profiles, pages, & groups
• Download recorded video in HD or SD
• Stream via mobile and desktop using
multi-camera tools & software
• Deep analytics on number of views,
peak viewership,
• filters

19. Created by Alice Fuller
Huzza.io (Huh-zah)
• Participate via app and web
• Need a Twitter account to chat
• You can sell items in shop tab
• Take donations or Patreon payment
integration
• Up to 4 broadcasters at a time
• Freemium model. Pricing tiers
• Viewers create and send selfies
• Schedule upcoming streams

20. Created by Alice Fuller
Hang W/
• Debuted 2014 before Periscope and
Meerkat
• Text chat with viewers when live
• Stream directly to Facebook fan page
or profile
• Monetize streams with Digital Ticket
or tip with redeemable coins
• Add Instagram like filters to streaming
video
• Searchable hashtags
• Zoom in and out

21. Created by Alice Fuller
Tips
• Use available WiFi
• Good lighting is crucial
• Use mic or use quiet place when
needed
• Use tripod when needed
• Introduce yourself, more than once
• Comment and add info of value to
other people’s streams
• Share streams with followers and

22. To Learn More Contact:
Alice Fuller
Principal Consultant, Sheer Social
SheerSocial.com
Ph: 818-672-6287
Email: alice@sheersocial.com
Facebook: Fb.com/Sheersocial
Twitter: @Sheersocial