Facebook Marketing 2020 & Beyond

1. FACE IT!
How To Shift Your Facebook Marketing
For Measurable Results
Your Page is Dead!

2. Alice Fuller, Principal Consultant, Sheer Social

4. • Shift to more “authentic conversations”
• Less focus on public content from pages

5. ORGANIC
REACH ENGAGEMENTFAN PAGES
SPAMMY
CONTENT

6. Source: SmartInsights.com

7. Produced by Alice Fuller, Sheer Social
New Algorithm: Machine-Learning Based
Friends and family get priority
When it was posted
Type of content
How likely your are too click on post
How long you spend reading article

8. Source: reuters.com

9. FAN PAGE’S

10. NEW CATEGORIES FOR GROUPS
Where authentic engagement
occurs most with new
features and tools.

11. NEW TOOLS FOR GROUP ENGAGEMENT

13. “It doesn’t just fire up the pilot light of Facebook comments…The
show’s producers also source ideas for upcoming episodes from
community members. Sometimes, after the credits roll on Red Table Talk,
you get a nudge to join the Facebook Red Table Talk community.
Views per episode range from the low millions to as many as 10
million.”—WireImage.com

15. Produced by Alice Fuller, Sheer Social
Asking for likes, shares,
Comments…Out!
Trying to cheat algorithm
…Out!

16. Produced by Alice Fuller, Sheer Social
7. Image W/ URL Links
For Articles…Out!
8. Posting YouTube Videos
…Out!

17. Produced by Alice Fuller, Sheer Social
Click Bait…Out!
Misleading
Fake News…Out!

18. Keep audience engaging
on Facebook longer using native
tools.
Ask questions that inspire
discussions.
NEW FOCUS ON ENGAGING POSTS
Stuffing or dressing? Which will you be
serving or eating during the holidays?

19. Produced by Alice Fuller, Sheer Social
Polls…IN Recommendations…IN
NEW FOCUS ON NATIVE TOOLS
*For Personal Profiles

20. NEW FOCUS ON VIDEO
Videos in square format
Less than 5 mins in length
work well

21. Use text overlays, bold words and captions all go a long way.
85% of Facebook Videos Watched Without Sound
ADD CAPTIONS TO VIDEO

22. FOCUS ON LIVE VIDEO
Facebook Live (2015) Facebook Watch Party (2018)
Pre-recorded FB video with live environment

23. Produced by Alice Fuller, Sheer Social
TEST FACBOOK STORIES

24. 2019 Focus

25. MESSAGING BETWEEN FACEBOOK APS
WHATSAPP MESSENGER INSTAGRAM
WHAT’S TO COME: Send messages privately between apps with end-to-end encryption

26. BUSINESS VIA MESSENGER

27. Stories
Messaging
Groups
Facebook Ad
+
Messenger Bot
=
Lead Gen
Booked Appts
Sales
LEAD GEN VIA MESSENGER BOT

28. Produced by Alice Fuller, Sheer Social
CUSTOMER ENGAGEMENT VIA
MESSENGER BOT

29. The Next 10 Years: 2030 Vision
“Over the next decade, we’ll focus more on funding and giving a platform
to younger entrepreneurs, scientists, and leaders to enable these changes
[climate change, runaway costs of education, housing and healthcare].”
Generation Change

30. The Next 10 Years: 2030 Vision
“Our digital social environments will feel very different over the next
5+ years, re-emphasizing private interactions and helping us build
the smaller communities we all need in our lives.”
Privacy, Messaging, & Groups

31. The Next 10 Years: 2030 Vision
“…Build the commerce and payments tools so that every small
business has easy access to the same technology that previously
only big companies have had".”
Small Business & Technology

32. The Next 10 Years: 2030 Vision
“I believe governments establishing clearer rules would be helpful,
including around elections, harmful content, privacy, and data
portability. I've called for new regulation in these areas and over the
next decade I hope we get clearer rules for the internet.”
Governance

33. Contact: alice@sheersocial.com Ph: 818-672-6287
To Learn More Contact:
Alice Fuller
Principal Consultant, Sheer Social
SheerSocial.com
Ph: 818-672-6287
Email: alice@sheersocial.com
Facebook: Fb.com/Sheersocial
Twitter: @Sheersocial