Presented by ClearEdge Marketing CEO & Founder, Leslie Vickrey, at the New York Staffing Association (NYSA) Webinar on September 22, 2014.
Topics covered:
- Connecting with new buyers with a target account program
- Ensuring your website is effective, regardless of the device
- Launching referral campaigns that drive connections
Building a lean, mean, lead generating machine with outbound prospectingMark Colgan
In this presentation, we’ll be taking a deep dive into how Prospecting fits into the Outbound Sales process and how SaaS founders, entrepreneurs, and freelance/consultants can design and deploy their own Lead Generation Machines to build a repeatable and scalable sales process.
To build a Lean, Mean, Lead Generating Machine we will cover:
1. The importance of developing your Ideal Customer Profile and Buyer Personas
2. Adding personalization through research
3. Crafting compelling messaging
4. Selecting the correct cadence for outreach
5. The tools and setup required to build your lead generating machine
Key content marketing tools
Blog Posts
Microsites
Social Media updates
Infographics.
Photographs
Podcasts
Communities
Fact sheets
White papers
E-books
Testimonials.
Webinars
Live events
Creative brief
Video categories
Video planning
This presentation was given for the American Public Garden Association's 2018 e-conference. There are a lot of details that won't come with the slides themselves, so feel free to reach out to me for more information!
Modern Lead Generation Strategies & Techniques To Supercharge Your Pipeline I...Sales Hacker
What You'll Learn:
- How to use data to build pipeline effectively.
- Secret tactics and tips to generate awareness and engage in effective sales conversations online with the right buyers.
- Why Growth Hacking doesn’t really work (unless you have a strong marketing flywheel in place)
- How to optimize your social presence and build a personal brand “hub”
- How to create tactical how-to style content that earns trust and converts.
- Creative ways to use video to fill your pipeline.
- How to repurpose content effectively and maximize your content’s “mileage.”
- How to tap into engaged communities and build referral networks.
Building a lean, mean, lead generating machine with outbound prospectingMark Colgan
In this presentation, we’ll be taking a deep dive into how Prospecting fits into the Outbound Sales process and how SaaS founders, entrepreneurs, and freelance/consultants can design and deploy their own Lead Generation Machines to build a repeatable and scalable sales process.
To build a Lean, Mean, Lead Generating Machine we will cover:
1. The importance of developing your Ideal Customer Profile and Buyer Personas
2. Adding personalization through research
3. Crafting compelling messaging
4. Selecting the correct cadence for outreach
5. The tools and setup required to build your lead generating machine
Key content marketing tools
Blog Posts
Microsites
Social Media updates
Infographics.
Photographs
Podcasts
Communities
Fact sheets
White papers
E-books
Testimonials.
Webinars
Live events
Creative brief
Video categories
Video planning
This presentation was given for the American Public Garden Association's 2018 e-conference. There are a lot of details that won't come with the slides themselves, so feel free to reach out to me for more information!
Modern Lead Generation Strategies & Techniques To Supercharge Your Pipeline I...Sales Hacker
What You'll Learn:
- How to use data to build pipeline effectively.
- Secret tactics and tips to generate awareness and engage in effective sales conversations online with the right buyers.
- Why Growth Hacking doesn’t really work (unless you have a strong marketing flywheel in place)
- How to optimize your social presence and build a personal brand “hub”
- How to create tactical how-to style content that earns trust and converts.
- Creative ways to use video to fill your pipeline.
- How to repurpose content effectively and maximize your content’s “mileage.”
- How to tap into engaged communities and build referral networks.
Competitive SEO - Canadian Chamber of Commerce, Hong KongMWI Hong Kong
Presentation given on Wednesday, May 21st, 2014 at the Canadian Chamber of Commerce in Hong Kong on the topic of SEO. This presentation gives an executive overview of SEO.
Asia has traditionally lagged about 10 years behind North America and Europe when it comes to online marketing. But now companies are catching on, and catching up, and they're doing it in a hurry. The businesses that are first to embrace online marketing techniques like search engine optimization (SEO) can build a long lasting competitive advantage, if they do things the right way.
Attendees of this course learned:
How search engines like Google, Baidu, and Yahoo work
How much you can realistically expect to spend on SEO?
How to make the choice to do your SEO in-house or hire a firm?
How to avoid getting ripped off by an unscrupulous SEO firm?
What you can do today, for free, to instantly get better SEO results?
Non Profit Power Hour @LinkedIn Sydney - October 16th 2015Jesse Rothstein
Event information for Non Profit Power Hour 2015
Hosted by LinkedIn, Salesforce, Hubspot, Dropbox and Church Resources. Empowering non profits in the ANZ region with technology resources and ideas.
Lead Generation Campaigns That Rock: How To Create and Execute (and Sell) ThemOptify
As a B2B or agency marketer, your primary goal is to generate leads for your sales team or your clients. Creating lead generation campaigns that work is not a simple task, but it is possible.
View this presentation and learn:
- How to use Optify to build a simple lead gen campaign
- Best practices on putting together a lead gen campaign, including best practices for landing pages, autoresponse emails and more
- How to package and price lead gen campaigns as a new service your agency can offer
- How to sell lead gen campaign services to your existing customers and to your prospects
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-build-lead-gen-campaigns
Explore LinkedIn’s demand generation capabilities and get equipped to create LinkedIn advertising campaigns that effectively generate and nurture high-quality leads.
Useful tips and information to help international marketers localize their content at scale. Helpful guide for global marketing specialists, multilingual brand publishers, copywriters & anyone who wants to localize marketing content into different languages, in a flexible and scalable way.
Lead Scoring: Aligning Marketing and Sales with Effective Lead Scoring Techniques - Turning Marketing’s leads into Sales’ gold can be a challenge. The inability to generate and identify qualified leads negatively impacts the effectiveness of marketing campaigns, revenue growth, and company success. This presentation explores this challenge and provides information on how to align the expectations of sales and marketing, enabling marketing to deliver a continuous flow of qualified leads to the sales team for maximum ROI. This informative session will teach you how to accelerate the sales cycle through automated lead scoring.
Page 1 Rank (1st page SERP) for your top 2 to 5 keyword phrases and leapfrog the competition.
The document covers SEO from a B2B SaaS Perspective:
(1) Basic overview of how B2B SEO works
(2) Basic overview of free tools and software to help with SEO
(3) How to select keywords for which you will optimize your website
(4) How to implement keywords into your website to drive SEO
(5) How to create backlinks to your website to improve SEO
Multichannel marketing: definitions and rationale
The current state of multichannel marketing
Four things needed for multichannel marketing success:
Transitioning to an audience-centric approach
Integrating channels and devices
Making messages meaningful
Redefining success via measurement and insights
Landing pages are an important part of your digital marketing strategy for increasing leads and conversion rates. High performing landing pages are optimized and designed using scientifically proven best practices. We've put together some of the most important tips on building the best landing pages in this quick guide.
Website Marketing & Social Media for Business. Simple Tactics for 2011Smartdog digital
A presentation we gave to members of the Federation of Small Businesses in York, UK.
The presentation was aimed at giving small business owners an overview of website marketing and social media helping them to improve their understanding. We give business owners our top 10 tips for 2011.
Ideal for businesses with a basic to medium understanding of online marketing.
In this webinar, Leslie Vickrey, CEO & Founder of ClearEdge Marketing, shares 3 marketing strategies for driving your growth. She focuses on website optimization, target account programs (sales campaigns) and social media marketing.
Marketing for Where You Want to Be – 5 Proven Ways to Get Leads & GrowClearEdge Marketing
Leslie Vickrey, President and Founder of ClearEdge Marketing, examines today’s top 5 most successful marketing approaches, from social media and target account campaigns to events and the ever-essential website optimization. This presentation is a chance to explore your most critical marketing questions:
- Which marketing approaches are right for my business and which ones are wrong?
- How can I ensure my marketing efforts deliver results in the form of sales leads, candidates and brand building?
- What does successful marketing look like for an IT or Engineering staffing/services firm like mine?
- What marketing tools are most effective for recruiting and what tools are most effective for business leads?
Armed with IT and Engineering services/staffing case studies, a portfolio of marketing solutions and over a decade of experience building marketing strategies and tools for services/staffing firms nationwide, Leslie will guide you through the urgent marketing lessons your business needs to know.
Competitive SEO - Canadian Chamber of Commerce, Hong KongMWI Hong Kong
Presentation given on Wednesday, May 21st, 2014 at the Canadian Chamber of Commerce in Hong Kong on the topic of SEO. This presentation gives an executive overview of SEO.
Asia has traditionally lagged about 10 years behind North America and Europe when it comes to online marketing. But now companies are catching on, and catching up, and they're doing it in a hurry. The businesses that are first to embrace online marketing techniques like search engine optimization (SEO) can build a long lasting competitive advantage, if they do things the right way.
Attendees of this course learned:
How search engines like Google, Baidu, and Yahoo work
How much you can realistically expect to spend on SEO?
How to make the choice to do your SEO in-house or hire a firm?
How to avoid getting ripped off by an unscrupulous SEO firm?
What you can do today, for free, to instantly get better SEO results?
Non Profit Power Hour @LinkedIn Sydney - October 16th 2015Jesse Rothstein
Event information for Non Profit Power Hour 2015
Hosted by LinkedIn, Salesforce, Hubspot, Dropbox and Church Resources. Empowering non profits in the ANZ region with technology resources and ideas.
Lead Generation Campaigns That Rock: How To Create and Execute (and Sell) ThemOptify
As a B2B or agency marketer, your primary goal is to generate leads for your sales team or your clients. Creating lead generation campaigns that work is not a simple task, but it is possible.
View this presentation and learn:
- How to use Optify to build a simple lead gen campaign
- Best practices on putting together a lead gen campaign, including best practices for landing pages, autoresponse emails and more
- How to package and price lead gen campaigns as a new service your agency can offer
- How to sell lead gen campaign services to your existing customers and to your prospects
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-build-lead-gen-campaigns
Explore LinkedIn’s demand generation capabilities and get equipped to create LinkedIn advertising campaigns that effectively generate and nurture high-quality leads.
Useful tips and information to help international marketers localize their content at scale. Helpful guide for global marketing specialists, multilingual brand publishers, copywriters & anyone who wants to localize marketing content into different languages, in a flexible and scalable way.
Lead Scoring: Aligning Marketing and Sales with Effective Lead Scoring Techniques - Turning Marketing’s leads into Sales’ gold can be a challenge. The inability to generate and identify qualified leads negatively impacts the effectiveness of marketing campaigns, revenue growth, and company success. This presentation explores this challenge and provides information on how to align the expectations of sales and marketing, enabling marketing to deliver a continuous flow of qualified leads to the sales team for maximum ROI. This informative session will teach you how to accelerate the sales cycle through automated lead scoring.
Page 1 Rank (1st page SERP) for your top 2 to 5 keyword phrases and leapfrog the competition.
The document covers SEO from a B2B SaaS Perspective:
(1) Basic overview of how B2B SEO works
(2) Basic overview of free tools and software to help with SEO
(3) How to select keywords for which you will optimize your website
(4) How to implement keywords into your website to drive SEO
(5) How to create backlinks to your website to improve SEO
Multichannel marketing: definitions and rationale
The current state of multichannel marketing
Four things needed for multichannel marketing success:
Transitioning to an audience-centric approach
Integrating channels and devices
Making messages meaningful
Redefining success via measurement and insights
Landing pages are an important part of your digital marketing strategy for increasing leads and conversion rates. High performing landing pages are optimized and designed using scientifically proven best practices. We've put together some of the most important tips on building the best landing pages in this quick guide.
Website Marketing & Social Media for Business. Simple Tactics for 2011Smartdog digital
A presentation we gave to members of the Federation of Small Businesses in York, UK.
The presentation was aimed at giving small business owners an overview of website marketing and social media helping them to improve their understanding. We give business owners our top 10 tips for 2011.
Ideal for businesses with a basic to medium understanding of online marketing.
In this webinar, Leslie Vickrey, CEO & Founder of ClearEdge Marketing, shares 3 marketing strategies for driving your growth. She focuses on website optimization, target account programs (sales campaigns) and social media marketing.
Marketing for Where You Want to Be – 5 Proven Ways to Get Leads & GrowClearEdge Marketing
Leslie Vickrey, President and Founder of ClearEdge Marketing, examines today’s top 5 most successful marketing approaches, from social media and target account campaigns to events and the ever-essential website optimization. This presentation is a chance to explore your most critical marketing questions:
- Which marketing approaches are right for my business and which ones are wrong?
- How can I ensure my marketing efforts deliver results in the form of sales leads, candidates and brand building?
- What does successful marketing look like for an IT or Engineering staffing/services firm like mine?
- What marketing tools are most effective for recruiting and what tools are most effective for business leads?
Armed with IT and Engineering services/staffing case studies, a portfolio of marketing solutions and over a decade of experience building marketing strategies and tools for services/staffing firms nationwide, Leslie will guide you through the urgent marketing lessons your business needs to know.
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014ClearEdge Marketing
What’s in your marketing toolkit for this year? Not sure where to spend your marketing dollars to drive your business forward and realize the best return on your marketing investment? Have no fear – this deck will help! We discuss the four marketing must-haves for IT and engineering staffing firms this year:
1 - Messaging that resonates with your target audience
2 - Creating two-way conversations via social media to enhance the candidate experience
3 - Creating an engaging online user experience regardless of the platform/device used
4 - Creating content that converts.
Cyber Security Account Based Personalization webinar march 2021 Avishai Sharon
How Cyber Marketers can use personalization to reduce friction along their buyer journeys? Join Tenable's Limor Danai and Avishai Sharon from Trendemon as they discuss these topics and more.
Add to your social media repertoire and improve both your personal and business understanding of Twitter as a social media channel. Our seminar takes a deep dive into this very popular short message service to explain what it is all about and how you can leverage the twitterverse.
Things you can learn include:
Setting up your Twitter Account
Optimal designing for Twitter
Understanding Twitter Terminology
A consistent Social Media Style Guide
Best Practice Twitter Tips
The ideal Tweet length
Being organised and using Lists
Sourcing and Building Followers
Content Marketing with Twitter
The #Hashtag
Twitter search and location features
URL Shorteners and Campaign Marketing
Efficient Social Media Management and Apps
Trending Topics and what to post
Social Media Reporting
eMarketing For Small Business Owners - SCORE Bergen WorkshopBecky Livingston
This 34-page slide decks is dedicated to helping small business owners who are leveraging social media to implement eMarketing initiatives, such as advertising, boosted posts, video cards, and more.
In addition to the slide deck there is a series of handouts to compliment the session. You may find them on the Penheel Marketing Website at Penheel.com/Speaking-Engagements.
Watch this #COSeries webinar on-demand here: http://dg-r.co/2o4VYtx
Create a campaign ecosystem that builds brand, drives demand, and expands customer relationships.
Not sure where to start with your campaign and content plan? As marketers, our leaders expect us to show measurable growth in building brand, driving demand, and improving customer experience. Join us to get a 5-step blueprint for creating high-performance campaigns that will wow your executives, guide your content creation, and set you up to show measurable results at year’s end. We often find ourselves on the dreaded execution treadmill. Running from campaign to campaign and tactic to tactic without understanding the impact we’re having on the bottom line. Build a high-performance marketing plan that will give you the freedom to grow, push boundaries, and track success.
In this webinar we’ll cover:
Aligning your campaign mindset to the buyer's journey;
Building a content plan to fuel your campaigns;
Mind your gaps: uncover your best opportunities for driving buyer's through the funnel; and
Effective metrics for evaluating ROI, and developing reports that “Wow”.
inBIZZness Magazine April Issue #1 Final with QR for Print.pdfManny Sarmiento
Welcome to inBIZZness Magazine, the ultimate source of information for all things marketing, social media, SEO, ChatGPT, AI, and other business-related articles. Our magazine is designed to provide practical, in-depth analysis, expert opinions, and industry insights to help business owners and professionals stay ahead of the competition.
We work tirelessly to bring you the latest trends, best practices, and real-world case studies from the world of business. Whether you are looking to improve your digital marketing strategy, optimize your website for search engines, or implement the latest AI technologies, our magazine has got you covered. In addition to our informative articles, we also feature interviews with industry leaders and experts, giving you exclusive insights into their success stories, strategies, and best practices. We also provide our readers with comprehensive guides, tutorials, and how-to articles, making it easy for you to implement the latest business trends...
Digital Marketing Playbook - How to create scalable, predictable revenueSeth Hauben
Having spent the last 4 years setting and executing a successful digital marketing strategy at a high growth software company, I was asked to present my thoughts on Digital Marketing to a local Venture Capital group. The attached slides are what I presented, they outline the steps needed to implement a successful digital marketing strategy.
Explore Valuable Opportunities You Don't Know You're Missing.
With the demand for talent holding strong and steady, many IT and engineering staffing firms are focused so much on recruiting, they are overlooking critical marketing steps they can and should be taking to compete even better and succeed even more. How do you know what you’ve never had or measure opportunities you don’t know you’re missing? It’s time to check your marketing blind spot and identify where holes in your branding, communication, messaging and retention strategies are weakening your competitive edge and limiting market opportunities.
Leslie Vickrey, CEO of ClearEdge Marketing, surprises staffing leaders and professionals with insider knowledge on the critical market processes and tools staffing businesses most often overlook or underfund. Find out which critical marketing efforts effectively boost long-term performance and why under spending leads to missed opportunities. The presentation examines:
- How internal communications and contests spark competition and increased performance
- Why developing compelling brand stories and company messaging fuels a stronger sales performance and brand recognition
- The power of a smart and engaging online presence that attracts candidates, potential managers, sales reps and recruiters
View this #sps17 Webcast on-demand here: http://dg-r.co/2fXqvEW
Join Paige Musto, Sr. Director, Corporate Marketing at Act-On Software as she walks you through six important steps that will help you jumpstart your 2018 marketing strategy and execution plan. Plus, learn the necessary tips to help you close out 2017 on a high note.
Attendees will benefit by learning how to:
● Build effective campaign themes to support their marketing goals;
● Pull the levers needed to grow brand awareness and influence in the market;
● Identify the keys to successful reporting;
● Make an impact on the business by championing a big idea!
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Media Relations 101: Three Fundamental Steps for Media OutreachClearEdge Marketing
While there are many facets to public relations strategies, media relations and media place-ments remain a staple of virtually all communication goals. As staff sizes in newsrooms con-tinue to get smaller, so does the bandwidth of reporters. Landing a well-timed pitch with the right reporter at one of your most coveted outlets can feel exhilarating, but without the right planning and understanding of how to work with the media, chances of media coverage drop significantly.
Not sure how to get started or how to best utilize your existing company social media profiles for recruiting? Join Kimberley Zur from elite TalentScout and Michelle Krier from ClearEdge Marketing as they talk about how to effectively use social media as part of the recruiting process.
Even though holiday decorations have been gracing many stores since before Thanksgiving, it’s hard to believe that the holidays are upon us. If you’re like me, you’ve tuned out the sounds of Frosty the Snowman in a rush to complete Q4 projects and prepare for 2015. One thing that has especially been subjected to procrastination on my part, though, is making a plan for holiday gifts — an opportunity to thank clients and colleagues for their business and ongoing support.
A Survey on Using Survey Data for Marketing -- Webinar RecapClearEdge Marketing
Eric Gregg, CEO of Inavero, and Leslie Vickrey, CEO of ClearEdge Marketing, hosted a webinar on September 11, 2014 to discuss the opportunities professional services …
CEOs Discuss: Collecting Client Feedback and Using it to Grow Your BusinessClearEdge Marketing
How to get more of what you want:
• High survey response rates
• Identifying potential issues or problem accounts
• Actionable data to update marketing and sales messages
• Testimonials
• Strong relationships with promoters to advocate for your brand
Lead Generation Campaigns:The Good, The Bad and The Ugly ClearEdge Marketing
In this deck we cover:
- Why Are Lead Generation Campaigns Important?
- What is a Lead Exactly?
The Good, The Bad and The Ugly for:
- Candidate Recruitment Campaigns
- Sales Lead Gen Campaigns
- Internal Hiring Campaigns
Marketing efforts that rely on social media alone aren’t likely to succeed on a grand scale. No matter if you’re trying to find candidates or sales leads, in order to make the most of what social media can offer, marketing teams must integrate social media with other marketing initiatives, and tie the elements of each campaign directly to their business objectives. High engagement metrics are meaningless if the efforts that lead to them are not connected to your business objectives. Below are some ways you can integrate social media with your other marketing initiatives, and align your efforts with your business objectives.
Three Key Takeaways from the TechServe Alliance 2013 IT & Engineering Staffin...ClearEdge Marketing
I left the 2013 TechServe Alliance Conference with an extra pep in my step! This year marked my first TechServe Alliance Conference (here’s Leslie Vickrey’s recap of last year’s conference), although I had heard what a motivating, informational and valuable three-day event this is for years from my colleagues and clients. Keeping with the Las Vegas reputation, we did not slow down for the entire three days! Kudos to the TechServe Alliance team for orchestrating sessions that opened our minds to new ideas, confirmed thinking on others, and allowed attendees to hear from both leaders in the industry and colleagues sharing their stories.
Unless you’ve been living under a rock, you’ve heard of LinkedIn. You probably have a profile. And you (hopefully) are using it regularly and effectively.
But let’s get right to the point of this blog.
Is LinkedIn replacing business cards?
Last night I attended a local marketing association meeting advertised as a panel discussion around affiliate marketing. I had been to a handful of the networking/educational presentations put on by this association over the last year or two and found them energizing, entertaining and true to their promised program content. That’s why I was so disappointed when the panel discussion was a big ‘ole flop. I had hoped to have a rich blog on affiliate marketing programs, but instead I walked away with a list of ideas on how to be a better moderator and panelist.
5 Tips for Creating Infographics That Win the War for AttentionClearEdge Marketing
You all know the old adage: “A picture is worth a thousand words.” Today’s world of instant gratification means average attention spans of less than 8 seconds, and a whopping 4 seconds for website viewing. Infographics are a great solution for conveying solid content and winning the war for the few seconds of your audience’s attention.
Not too long ago, working in the PR department primarily meant shaping the way clients are covered by the press. Developing relationships with members of the media, promoting client messages through press coverage, and ultimately building brand identity for clients—all through the media. Sure, my work somewhat overlapped with that of the marketing department, but for the most part, my experiences were so that the activities of the PR department were pretty distinct from those of the marketing team.
WEBINAR: ClearEdge Marketing VP of Marketing & Digital Services, Michelle Krier, to Host Webinar with the TechServe Alliance on “Content is the Car, Social Media is the Gas.”
Michelle discusses the strategy behind content creation as well as the importance of selecting the right social media channels, when and how to best position your content so you receive maximum exposure, and finding influencers to help promote your content.
More TechServe Conference Insights: Reaching Candidates Through Social MediaClearEdge Marketing
I recently shared some insights from the 25th Annual TechServe Alliance Annual Conference and Tradeshow. Held in Miami Beach November 8 through 10, 2012, hundreds of IT professionals and leaders gathered to talk about the latest advancements in our constantly evolving industry.
Last week I had the pleasure of attending the Social Fresh conference in Tampa, Florida (they have a West Coast version coming up this summer – check it out!). Besides basking in the Florida sunshine, the conference had a tremendous amount to offer. With 300 attendees and a range of presenters, including Chris Brogan, Ted Rubin, Jay Baer and more, my mind was literally exploding at the incredible social insights shared over this two-day event.
Supercharge Your Recruitment Efforts Through Social MediaClearEdge Marketing
From a webinar to TechServe Alliance members, this presentation addresses ways to use social media for recruiting.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
The rise of social media has changed the way we interact with the media. Direct access to reporters and editors has never been easier, and the ability to find PR opportunities has evolved as well. But with this new way of communicating comes some danger. A quick Google search can turn up information about your company that you might not even know is out there and if a reporter stumbles across it or if it’s shared to a large network of followers, then what?
You’ll learn:
--The ground rules – what has changed in PR thanks to social media and what has stayed the same
--How to best use social media for PR efforts – and the differences between each social network when it comes to PR
--Real-world case studies of both successful PR campaigns and those that didn’t go so well
--Tools that can help you manage your PR efforts
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
Marketing for Where You Want to Be – Proven Ways to Grow in 2011 and BeyondClearEdge Marketing
This presentation covers the best ways to grow your firm in 2011 and beyond. It covers highly successfully marketing approaches and offers real-world case studies from IT services firms. It also examines a wide assortment of marketing approaches—from social media, PR and target account campaigns to events, award programs and the ever-essential website optimization—and shows exactly how industry peers are leveraging these techniques to achieve bottom-line results.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
With 2011 upon us and sales plans being finalized, it’s time to consider creative ways to generate leads and fill the sales pipeline early in the New Year. In this webinar, ClearEdge Marketing President Leslie Vickrey explores smart, effective ways IT services and staffing firms can tap into their existing resources for greater lead generation results.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
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Marketing for Where You WANT TO BE: 3 Proven Ways to Get Leads & Grow
1. Marketing for Where You WANT TO BE
3 Proven Ways to Get Leads & Grow
Presented by:
Leslie Vickrey, CEO & Founder
September 22, 2014
Confidential Information. Copyright ClearEdge Marketing 2014.
2. Your Presenter, Leslie Vickrey
• CEO and Founder of ClearEdge Marketing, an agency
specializing in outsourced marketing solutions for
staffing and HR technology companies
8+ years in business
Serving clients across four continents
Staff from coast-to-coast (30+)
• 18 years managing marketing operations or providing
consulting services for companies such as Spherion,
Harvey Nash, TechServe Alliance, Bartech, CRi, Aon
Hewitt RPO and Fieldglass
• Co-founder of ARA—a mentoring organization for
attracting, retaining and advancing women in tech
(www.aramentors.com)
2
CEO & Founder
ClearEdge Marketing
3. Q&A on Twitter
• We want to hear from you during this webinar and after
Send us a tweet with the following in front of the message:
@clearedgemktg
It will show up on our Twitter profile, open for the public to
view
We will reply during the webinar or after
• Follow us at twitter.com/clearedgemktg
• Also follow us on…
Facebook: facebook.com/ClearEdgeMarketing
LinkedIn: linkedin.com/company/clearedge-marketing
3
4. Today’s Agenda
• Connecting with new buyers with a target account
program
• Ensuring your website is effective, regardless of the
device
• Launching referral campaigns that drive connections
4
5. Do you have a
formal lead
generation
program?
5
Poll #1
6. Target Account Programs: TAPs
6
Inavero Insight
“CUSTOMERS EXPECT EXPERTISE.
While the right skill match is the number one
factor in placement success, clients rank
knowledge of their industry as second in
importance to ensuring a successful placement.”
TAPs offer companies a fun, engaging platform
for explaining their expertise.
• What Is It?
A scheduled weekly mail-based or drop-in
program for targeted accounts
4-8 weeks, depending on target and
service/solution
Branded Components: A weekly postcard and
giveaway tied into a campaign theme
Calls-to-Action: Get appointments, landing pages
playing new role for solutions-based campaign,
including online advertising (LinkedIn)
7. TAP Benefits
7
• Targeted & Concentrated
• Puts business development team in front of key decision makers
• Allows teams time to focus on specific businesses and needs
• Training for Your Sales Team
• Arms sales staff with purpose and materials
• Offers a training tool for new sales staff eager to learn the business
• ROI Is Easy to Measure
• Offers a simple way to measure marketing message effectiveness
• Plan on a 30% return (if program and best practices followed!)
8. TAP Sample: Campaign Overview – Outreach Cycle
8
Touch Item Follow-up
Touch 1
Fold-over Direct Mail Introduction Piece:
How Far Will You Go to Source Java
Development Talent?
Follow-up call & e-mail
Touch 2
HTML Email:
How Hard Will You Work To Build Your
Java Dream Team?
Follow-up call & e-mail
Touch 3
Drop-off Notecard + Low-end Giveaway
How Quickly Can you Access the Java
Development Talent You Need?
Follow-up call & e-mail
Touch 4
HTML Email:
How Much Will You Sacrifice to Hire Skilled
Java Resources?
Follow-up call & e-mail
Touch 5
Drop-off Notecard + High-end Giveaway
How Long Will You Wait for Java
Development Resources?
Follow-up call & e-mail
Fold-over Direct Mail Introduction Piece
HTML Emails
Drop-off Notecards + Giveaways
9. SAMPLE TAP: Campaign Schedule
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
July 2013
14 15 16 17 18
9
Kick off call/Rep Training
19 20
21
Touch Point 1 –
HTML Email
22 23 24 25
LAUNCH! Push First HTML
Email to List
26
Follow-up Phone Calls &
Emails
27
28 29
Follow-up Phone Calls
& Emails
30
Follow-up Phone
Calls & Emails
31
Follow-up Phone
Calls & Emails
1 Follow-up Phone Calls &
Emails
2 Follow-up Phone Calls &
Emails
3
August 2013
4
Touch Point 2 –
Notecard & Giveaway
5
Prep Packages –
Giveaway & Notecard
6
Deliver Package
7
Deliver Package
8
Deliver Package
9 Follow-up Phone Calls &
Emails
10
11 12
Follow-up Phone Calls
& Personal Emails
13
Follow-up Phone
Calls & Personal
Emails
14
Follow-up Phone
Calls & Personal
Emails
15
Follow-up Phone Calls &
Personal Emails
16
Follow-up Phone Calls &
Personal Emails
17
18
Touch Point 3 –
Notecard & Giveaway
19
Prep Packages –
Giveaway & Notecard
20
Deliver Package
21
Deliver Package
22
Deliver Package
23
Follow-up Phone Calls &
Emails
24
25
Touch Point 4 –
HTML Email
26
Follow-up Phone Calls
& Emails
27
Push Second & Last
HTML Email to List
28
Follow-up Phone
Calls & Emails
29
Follow-up Phone Calls &
Emails
30
Follow-up Phone Calls &
Emails. END CAMPAIGN.
12. Critical Success Factors TAPs
12
• Executive buy-in and oversight
• List quality
Target “real” buyers of your services
• Sales buy-in
• Creativity
• Track/share results and ROI
• Going all the way in terms our outreach
Making all the calls, all the visits.
70% of the population
needs at least 5 contacts
before they'll trust you
enough to grant you an
appointment.
Make the 5th Call
13. TAPs: Right or Wrong for YOUR Business?
• Can your business create and concentrate
13
on a narrow, targeted list of strong
prospects?
• Do you have a sales team with the
discipline and reliability to follow a
carefully designed outreach program?
• Are you willing to put some investment
into a creative program that will catch the
eyes and ears of top prospects?
15. What Is Website Optimization?
• Ensuring a Sharp, Adaptable Design
This is more than how the website looks—it’s also about ensuring it performs for
users across a wide range of devices: computers, tablets, phones, smart TVs,
etc.
15
• Enabling Strategic SEO
Ensuring the website can be found through the search engines and online
resources key audience use to find information, products/services, jobs, etc.
• Creating, Maintaining Valuable, Fresh Content
Providing informative content across the entire site and through a variety of
mediums: videos, blogs, whitepapers, case studies, news releases, social
media, etc.
16. Sharp, Responsive Design
16
• A good, professional we site is the “cost of
entry” in business today
Poor websites will limit business,
partnership and recruiting opportunities
• Websites that do not adapt with
technologies and users limit your audience
• Mobile-able websites are critical for
engaging with job seekers
77% of job seekers use mobile job search
apps –
Beyond.com Career Network Survey
3 out of 5 job seekers have searched for
jobs on their mobile device in the past
year – Glassdoor.com Survey
18. Top Website Design Trends to Take Into Consideration
Responsive Design Large Image Backgrounds
• When a website is responsive, it means that the layout
of your website will adjust to whatever screen size on
which you're viewing it. This flexibility allows for a
better user experience to get around a website,
whether you’re on a smartphone, tablet or desktop.
Sample site: www.kcmsolutions.com
• We’ve all been to sites that have beautiful, full page
stunning images that really make an impression.
More and more businesses are putting large
photographs as backgrounds of their websites to
really give the site visitors an idea of what the
company is about (i.e. culture). Sample site:
www.psci.com
Parallax Scrolling Infinite Scrolling
• Parallax scrolling is a technique in which the
background moves at a slower rate in the foreground,
creating an illusion that looks like it is 3D.
• Many websites have started to employ this technique,
but if overused, it may look gimmicky. If you consider
how this technique will make your website more
interactive with the audience, it can be very
successful. Sample site: www.shoppertrak.com
• You may recognize this technique when you are
looking at Google Images. Infinite scrolling means
that as you scroll down the page, the website
continues to load.
• It allows users to remain on the same page instead of
hopping between many different pages within your
website. Also, it's much faster to continue to load one
long page than to load multiple pages. Sample site:
www.almazcapital.com
It’s important to know the pros and cons behind each trend (from an SEO and development/maintenance perspective) and fully
understand the terminology when working on your website project.
18
Trends courtesy of HubSpot
19. Engaging Content
19
• Original Content
Content that is unique to your expertise
and business will attract an audience
SME
blogs, articles
• Testimonial Content
Content that demonstrates your business’
success and abilities is critical
Case
studies, testimonials
• Multimedia Content
Websites that tap into multimedia (video,
social, chat, etc.) are more engaging to
users today
21. Critical Success Factors in Web Optimization
• Consider your Audience. Develop messaging and content that
21
resonates with your diverse audiences.
• Willingness to Invest. A good website requires time, resource and
investment.
• Ongoing Content, SEO Work. A website is dynamic and must remain
so to succeed.
• SMEs. The very best websites rely on original content contributions
(blogs, posts, articles, videos) from subject matter experts. Ghost
writers can help ensure regular cadence.
Go Beyond the Basics
22. Website Optimization: Right for YOUR Business!
22
• Do you communicate on your website
with prospects, job seekers, partners and
clients?
• Does your website work (responsive)
across various devices?
• Is your content fresh and engaging?
23. What % of your placements
come from referrals?
23
Poll #3
24. Referral Programs
24
• What Are They?
A program that rewards
employees or
consultants in cash or
prizes for referring new
talent to the business
25. Referral Program Benefits
25
• Expands the Resources Fueling the
Talent Pipeline
• Talented people are often friends and family with
other talented people
• Insiders have insight into who will work well within
the culture
• Ties Staff or Consultants Closer to the
Business
• Employees get to take part in bringing new talent
to the business
• Reminds Staff of the Value of Talent
• Businesses that are always on the hunt for talent,
value people and value their culture
26. Critical Success Factors: Referral Programs
26
• Simplicity. If it’s too hard to refer and get
rewards, no one will participate
• Communication! Program must be regularly
shared with entire business to ensure new staff
are aware and constant reminders in place
• Monitoring. If referral programs aren’t working,
it’s important to know why and adjust
Make It Simple
27. “Place Me Maybe” – Email & Social Media Campaign
GOAL:
•Get at least 500 views on YouTube
and generate interest from
candidates to apply for open
positions
RESULTS:
•The video received nearly 3,000
views and the number of new
candidates Harvey Nash received
during the campaign more than
doubled
http://www.youtube.com/watch?v=oHjUU6rbkwM
27
28. Referral Programs: Right or Wrong for YOUR Business?
28
• Will your business be diligent in
following up on referrals and rewarding
them?
• Is your business willing to invest in giving
contractors referral bonuses or awards?
• Does your business have effective ways of
communicating with former and current
contractors to make the referral program
widely known?
• Do you have the systems in place to track
referrals and compare the success to
other candidate attraction/placement
strategies?
29. Need Help? Contact Us Any Time!
Leslie Vickrey, CEO &
Founder
ClearEdge Marketing
Tel: 312.731.3149
E-mail: lvickrey@clearedgemarketing.com
Twitter: @lvickrey
@clearedgemktg
29