The document outlines 7 social media trends businesses should be aware of in 2018. These include: social video ruling as the dominant format; Instagram winning the "story wars" against Snapchat; microinfluencers rising to power as more authentic tastemakers; chatbots and messaging being used more for customer service; platforms improving governance of data and content; augmented and virtual reality growing in use; and a continued convergence between media like video and social platforms.