The document outlines 7 social media trends businesses should be aware of in 2018. These include: social video ruling as the dominant format; Instagram winning the "story wars" against Snapchat; microinfluencers rising to power as more authentic tastemakers; chatbots and messaging being used more for customer service; platforms improving governance of data and content; augmented and virtual reality growing in use; and a continued convergence between media like video and social platforms.

1. SEVEN 2018 SOCIAL MEDIA TRENDS
Your Business Should Be Aware Of

2. Alice Fuller, Principal Consultant, Sheer Social

3. 2 0 1 7 O V E R V I E W
S O C I A L M E D I A T R E N D S :
Chatbots/
Messaging Use
Rises
Livestreaming
Takes Off
Disappearing
Messaging/
Snapchat Rocks!
Algorithms Change
Organic Dies Again
Influencer Marketing
Rises. FTC Releases
Warning
Story Wars
Snap vs Instagram
Social Media
Buy Buttons Tested

5. S O C I A L V I D E O W I L L R U L E
2 0 1 8 S O C I A L M E D I A T R E N D # 1

6. I N S TA G R A M W I N S S T O RY WA R
2 0 1 8 S O C I A L M E D I A T R E N D # 2

7. M I C R O I N F L U E N C E R S R I S E T O P O W E R
2 0 1 8 S O C I A L M E D I A T R E N D # 3

8. C H AT B O T S / M E S S A G I N G F O R
C U S T O M E R S E R V I C E
2 0 1 8 S O C I A L M E D I A T R E N D # 4

9. B E T T E R G O V E R N A N C E O F P L AT F O R M
2 0 1 8 S O C I A L M E D I A T R E N D # 5

10. A U G M E N T E D & V I R T U A L R E A L I T Y
2 0 1 8 S O C I A L M E D I A T R E N D # 6

11. A M E D I A C O N V E R G E N C E
2 0 1 8 S O C I A L M E D I A T R E N D # 7

12. Contact: alice@sheersocial.com Ph: 818-672-6287
To Learn More Contact:
Alice Fuller
Principal Consultant, Sheer Social
SheerSocial.com
Ph: 818-672-6287
Email: alice@sheersocial.com
Facebook: Fb.com/Sheersocial
Twitter: @Sheersocial