Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Management: Day-to-Day Tips and Tools

420 views

Published on

Get tips and tools for creating daily social media content, plus best practices to increase engagement and follower counts across platforms.

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

Social Media Management: Day-to-Day Tips and Tools

  1. 1. 1 Social Media Management Day-to-Day Tips & Tools
  2. 2. Overview • Tools • Schedules and Templates for planning • Magic numbers and actions • Facebook • Instagram • Twitter • LinkedIn • Pinterest • Ways to Grow Followers and Engagement • Demo: Content generation 2stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
  3. 3. The First Rule of Social Media Marketing It’s always changing. 3stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
  4. 4. The Second Rule of Social Media Marketing It’s always changing. 4stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
  5. 5. The Reasons We Use Social Media Marketing ▪ Generate leads ▪ Increase sales ▪ Increase brand awareness ▪ Retain existing customers ▪ Attract new customers 5stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
  6. 6. Step 1: Create a Strategy Key points to include in your social media strategy:  Channels you’re using and why  Business objectives the social media supports  Baseline engagement and followers  Industry/competitive research  Goals  Core paid campaigns 60% of the most effective B2C marketers have a documented content strategy - Content Marketing Institute 6stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
  7. 7. Step 2: Identify Tools to Generate/ Schedule Content Recommended Tools:  Feedly  Google Alerts  Industry Newsletters  Twitter  Canva  Hootsuite or Buffer Hundreds of social media tools exist outside of the native platforms. Keep a running list of your favorite and go-to tools. This makes it easy for you to find them and when you’re onboarding a new hire, agency or intern. 7stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
  8. 8. Sample Use Name Website Find Hashtags Rite Tag https://ritetag.com/ Find Hashtags Trends Map http://trendsmap.com/ Find Hashtags What the Trend http://whatthetrend.com/ Find Hashtags Hashtagify http://hashtagify.me/ Identify Influencers Klout https://klout.com/ Identify Influencers BuzzSumo http://buzzsumo.com/ Identify Influencers Moz https://moz.com/followerwonk/ Identify Influencers Twello https://www.twellow.com/splash/ Find 3rd-party news/content Feedly http://feedly.com/ Manage Twitter Followers Manage Flitter https://manageflitter.com/ Email newsletter service Charley https://charley.io/ Email newsletter service Mail Chimp http://mailchimp.com/ Social media automation Hootsuite https://hootsuite.com/ Social media automation - Pinterest Tailwind https://www.tailwindapp.com/dashboard/publisher/queue/posts/drafts Royalty Free Images Zoommy http://zoommyapp.com/?ref=producthunt Royalty Free Images Pixabay https://pixabay.com/ Royalty Free Images Pexels https://www.pexels.com/ Basic graphic design Adobe Spark https://spark.adobe.com Basic graphic design Canva https://www.canva.com/ Press Release Distribution PR.com Press Release Distribution PRLog.org Press Release Distribution pr-inside.com Press Release Distribution onlineprnews.com Press Release Distribution pressreleaseping.com 8stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
  9. 9. Step 3: Get Organized Find or create templates for:  Quarterly or annual calendar  Daily posts  Outreach tracking – PR and/or influencer  Hashtag research  Top performing posts  Bottom performing posts  Reporting Excel and Google Sheets are excellent tools because of the ability to count characters. Word or Google Docs can work, too. 9stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
  10. 10. Month Event May 5/14 – Mother’s Day; 5/29– Memorial Day June 6/18 – Father’s Day; 6/21 – First day of summer July 7/4 – 4th of July August September 9/4 – Labor Day; 9/22 – First day of fall October 10/9 – Columbus Day; 10/31 - Halloween November 11/11 – Veterans Day; 11/23 – Thanksgiving December 12/13 – First day of Hanukkah; 12/21 – First day of winter; 12/25 – Christmas; 12/31 – New Year’s Eve 10 Sample stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
  11. 11. Day of week Date Channel Charac. Content Photo? Link to SS Website/C ontent? Sat. 4/8 LinkedIn 170 Excellent write-up from about the disconnect between sales and marketing, how tech can fix that, and what businesses stand to lose if they don't. http://ow.ly/8rYe30apAFk Twitter 111 Excellent write-up from @ValaAfshar about the disconnect between sales and #marketing. http://ow.ly/8rYe30apAFk Twitter 83 #Socialmedia is essential for all #businesses. Here's why. http://ow.ly/Q3g830apAKJ space-desk- office-hero- 7065.jpg Y Google+ 83 #Socialmedia is essential for all #businesses. Here's why. http://ow.ly/Q3g830apAKJ space-desk- office-hero- 7065.jpg Y Sun. 4/9 Twitter 98 #Marketing #news: What's the biggest problem with #data-driven marketing? http://ow.ly/q4Pa30apANJ Twitter 55Quantifying a happy #customer. http://ow.ly/dkZc30apAOF Twitter 95 "On #SocialMedia And IRL, The #Customer Is First," via @WomenatForbes. http://ow.ly/rxOt30apAPI Twitter 118 Organic #Facebook reach is down for businesses. Way down. Here's how to adjust your approach. http://ow.ly/NhS930apAQL Google+ 95 "On #SocialMedia And IRL, The #Customer Is First," via @WomenatForbes. http://ow.ly/rxOt30apAPI 11 Sample stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
  12. 12. Step 4: Create a Schedule Items to Include in Your Schedule:  Content creation  Outreach – PR and/or influencer  Engagement  Reporting  Industry research Planning to generate and monitor your social media content saves you time. It also allows your brand to be present and active on social media when your followers are – and allows you to assume your other responsibilities at the same time. 12stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
  13. 13. Monday Tuesday Wednesday Thursday Friday 1. Content upload/schedul ing 2. Social media content creation (weekly): Facebook, Twitter, Pinterest, Instagram 3. Engagement 1. Influencer outreach OR press pitch 2. Engagement 1. Engagement 2. Industry research 1. Engagement 1. Reporting – what’s working? What’s not? Native platforms and Google Analytics 2. Engagement 6-8 hours 1-2 hours 1-2 hours 1 hour 2-3 hours 13 Sample stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
  14. 14. Step 5: Refine Keep track of what content your audience is responding to – and what they’re not.  Which social media post gained the highest engagement – clicking, sharing, liking or ♥ing? The lowest?  Which channel referred the most traffic to your website or blog? The least?  Did one 3rd party source outperform the others in engagement? Adjust your content to reflect what your customers – and potential customers – want. Over time you’ll identify trends and topics for your social media and larger content marketing strategy. 14stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
  15. 15. Questions? 15stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
  16. 16. Magic Numbers Social media content should be customized for each platform. 16stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
  17. 17. ▪ Facebook: 0-2* ▪ Instagram: 8-11 ▪ Twitter: 0-2 ▪ LinkedIn: 1-2* ▪ Pinterest: 1-2* Content BalanceCharacter CountHashtags Facebook: ▪ Limit: 63,206 ▪ Ideal: 40 Instagram: ▪ Limit: 2,200 ▪ Ideal: 125 Twitter: ▪ Limit: 140 ▪ Ideal: 120-130 Golden ratio – 30/60/10 ▪ 30% Owned - your own content – informative blogs, videos, infographics ▪ 60% Curated – from valuable and relevant 3rd party sources ▪ 10% Promotional – sales, events, new product or service 17 *Test hashtags on these platforms to see if it helps engagement and discovery. LinkedIn: ▪ Limit: 600 ▪ Ideal: <600 Pinterest: ▪ Limit: 500 ▪ Ideal: 200 stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
  18. 18. Questions? 18stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
  19. 19. Growth Increasing legitimate followers grows your audience. Increasing engagement grows your brand and community. 19stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
  20. 20. Engagemen t Followers ▪ Strategic following/unfollowing of other accounts ▪ Valuable content resulting in organic sharing ▪ Using organic hashtags ▪ Tagging other pages/accounts ▪ Sharing content from other pages/accounts ▪ Participating in discussions ▪ Paid ▪ Respond to everything ▪ Using organic hashtags ▪ Sharing content from other pages/accounts ▪ Refining sources, themes, topics of your content based on web and social media data 20stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
  21. 21. Demo 21stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
  22. 22. Recap 1. Create a strategy 2. Identify tools that work for you 3. Get organized 4. Create a schedule 5. Refine 22stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
  23. 23. THANKS FOR YOUR TIME! • hello@stunningstrategy.com • Stunningstrategy.com • @StunningStrat Get in touch

×