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ARE FACEBOOK
FAN PAGES DEAD?
Alice Fuller, Principal Consultant, Sheer Social
FAKE NEWS
ALGORITHM MANIPULATION
Guess this is the final nail in
the organic reach coffin.
Source: adgo.io
SLOW DEATH OF FAN PAGE REACH
WHO’S IMPACTED MOST
•News Publishers
•Organic Marketers
•Small Businesses
•Nonprofits
ORGANIC REACH IS
STILL ACHIEVABLE
Current Algorithm Factors Old Algorithm Factors
Source: BufferApp.com
LEARN TARGET AUDIENCE
ENG MENTAGE
FOCUS ON
AKA MEANINGFUL INTERACTION
SPARK EMOTION/REACTION
NEW LIST FEATURE
STOP
TAG BAITING COMMENT BAITING
FAN PAGE’S
Source: reuters.com
CREATE ONLINE COMMUNITY
GENERATE CONVERSATIONS
CONNECT GLOBALLY
• MOBILE
• DESKTOP
• 3rd PARTY APPLICATIONS
REAL TIME ENGAGEMENT
BE SEEN FIRST IN NEWS FEED
Contact: alice@sheersocial.com Ph: 818-672-6287
OPT-IN TO FAN PAGE
UPDATES VIA MESSENGER
Contact: alice@sheersocial.com Ph: 818-672-6287
To Learn More Contact:
Alice Fuller
Principal Consultant, Sheer Social
SheerSocial.com
Ph: 818-672-6287
Email: alice@sheersocial.com
Facebook: Fb.com/Sheersocial
Twitter: @Sheersocial

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