This document outlines a LinkedIn training on growing a business using LinkedIn. The training covers developing a LinkedIn strategy, optimizing profiles, building credibility through recommendations, growing networks, lead generation strategies, and a daily LinkedIn approach. Attendees are provided tips on writing summaries, getting recommendations, joining groups, connecting with leads, and measuring success. The goal is to help businesses leverage LinkedIn to find new opportunities and customers.

1. LinkedIn for Business
Fundamentals Training

2. thedigitalinstitute.com.au
GROW YOUR BUSINESS WITH LINKEDIN

3. thedigitalinstitute.com.au
GROW YOUR BUSINESS WITH LINKEDIN

4. thedigitalinstitute.com.au
GROW YOUR BUSINESS WITH LINKEDIN

5. thedigitalinstitute.com.au
GROW YOUR BUSINESS WITH LINKEDIN

6. thedigitalinstitute.com.au
GROW YOUR BUSINESS WITH LINKEDIN

7. Today’s Topics
Start
• Develop Your Strategy
• Profile Optimisation
• Build Credibility
Break
• Grow Your Network Fast
• Lead Generation Strategies
• The Daily Approach to LinkedIn
Questions
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8. What’s Your Strategy?
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“Wow, thanks a million guys. After just a few days I have almost
doubled my network and already have 10 qualified leads!”
“I’ve had a profile for years, but didn’t realize how easy it was
to find and target people that fit the profile of my ideal client.”

9. What’s Your Strategy?
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“Wow, thanks a million guys. After just a few days I have almost
doubled my network and already have 10 qualified leads!”
“I’ve had a profile for years, but didn’t realize how easy it was
to find and target people that fit the profile of my ideal client.”

10. Why Members Choose LinkedIn?
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#1 on Google:
My LinkedIn Profile
GROW YOUR BUSINESS WITH LINKEDIN

11. Develop Your Strategy | Practical Application
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1. Objectives
2. Relationships
3. Point of Difference
4. Success Measures
GROW YOUR BUSINESS WITH LINKEDIN

12. Profile Optimisation
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13. Profile Optimisation
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14. Write Your Summary
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1. Write in 1st person
2. Use relevant keywords
3. Speak directly to your
target market
4. Be personable
5. Sympathetic – show you know
your customer’s problem
6. Benefit driven – how your
customer would benefit by
working with you
7. Simple and easy to read
8. Check spelling & grammar!
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15. Profile Optimisation | Practical Application
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1. What keywords to target?
2. What industries?
3. Your headline?
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16. Build Your Credibility
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17. What is Social Proof?
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18. 6 Tips to Getting Recommendations
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1. Ask for specific recommendations
2. Don’t ask everyone
3. Don’t ignore a request
4. Be careful about how you
recommend
5. Update recommendations
6. Say thank you, return the gesture
GROW YOUR BUSINESS WITH LINKEDIN

19. Build Your Credibility
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1. Arrange skills in order of
importance
2. Move skills & expertise section
closer to the top of your profile.
Either just below your
summary or after your
experience section
3. Regularly endorse your
connections
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20. Questions & Discussion
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21. Recommendation | Practical Application
Write a recommendation for yourself
A great format for a recommendations includes:
Step 1 – Define the problem they had before using your service
Step 2 – Write down the positive experience they had while working with you including
your positive character traits (friendly, high integrity, caring, great teacher, etc.)
Step 3 – Write down one key result that you produced
Step 4 – Summarise the recommendation, “I would highly recommend ________ to
anyone who wants _________.”
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22. Questions & Discussion
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23. Grow Your Network – Fast!
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24. Grow Your Network – Fast!
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25. Make Groups Work for You
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• Join 50 Relevant Groups
• Regularly Post Discussions
• Add Members to Your Network
• Ask for Help
GROW YOUR BUSINESS WITH LINKEDIN

26. Lead Generation
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27. Lead Generation
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FIND CONNECT ENGAGE

28. Lead Generation Example
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Hi Nathanial,
Hope you are doing good.
I am Binujha, Business Analyst from Whitelake technology Solutions.
We are an ISO certified digital marketing company providing end to end digital
solutions. We have helped shape up the business for more than 10,000
clients. I had a look into your website and found that you to provide the similar
services.
We have certain more digital solutions on board including Google Analytics,
Backlink Audit and much more.If you are interested with our services, we will
be more than happy to discuss further with a pilot project.We assure you the
best quality and cost effective services.

29. Lead Generation Example
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Hi Nathanial,
Just a quick one to say thanks for accepting my invite.
The idea is that now we're connected, hopefully we can find time for a
face-to-face, just to see if maybe my product might be of value to your
clients.
I'd really appreciate that opportunity.
Regards,
Ben.

30. Lead Generation Example
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GROW YOUR BUSINESS WITH LINKEDIN
Hi John,
I’ve had a look at your profile and interested in catching up.
We are seeking someone in the building industry who is serious
about their growth objectives and it seems like there could be
an ideal fit. How are you placed for a telephone chat Thursday
morning at 10am?
Regards,
Tim

31. Lead Generation
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HR MANAGER - FOOD PRODUCTION
# Requests # Connections # Engage Leads
505 160 160 43
31.68% 26.88%

32. Lead Generation | Practical Application
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Using the 3-step formula for generating leads write your plan for the next
30 days including:
1. Who you will target and how many
2. What your connection request will say
3. What message you will send to engage them

33. Takeaways | Practical Application
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Write down 3 of the biggest things
you learnt in today’s course

34. About Bibby Consulting
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 Australia’s First LinkedIn Specialists
 Founded LinkedIn Courses at ADMi
 LinkedIn Coach for City Desktop
 12+ Years Digital Experience
 Sales & Marketing for 3000+ Businesses
 Partnership with Linked Strategies (US)

35. Our Clients
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36. Special #1: Coaching
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PREMIUM COACHING
12-Module Training
Monthly Strategy Call
6 month program
597/month
TODAY ONLY
1 Month FREE
 100% Money Back Guarantee

37. Special #2: Lead Generation
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LEAD GENERATION
Profile Optimisation
Join Groups
500 Inivites
250 Messages
Dedicated
Account Manager
Monthly Report
and Strategy Call
997/month
Today Only
1 Month Free
100% Money Back Guarantee
Sales Coaching

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WWW.LINKEDIN.COM/IN/NATHANIALBIBBY