The document details a presentation by Elisabeth Swan on how to clarify the purpose of a project to gain support. It covers the significance of having a clear purpose, the consequences of ambiguity, and strategies for defining and communicating that purpose effectively. The session includes interactive elements, tips, and resources for further training in Lean and Six Sigma techniques.

1. How to Get Support
for Your Project by
Clarifying Your Purpose
Presented by Elisabeth Swan
Managing Partner & Executive Advisor
at GoLeanSixSigma.com
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2. About Our Presenter
• Managing Partner &
Executive Advisor at
GoLeanSixSigma.com
• Co-host of the
Just-In-Time Café Podcast
• elisabeth@goleansixsigma.com
Elisabeth Swan
/ElisabethSwan
@ConsultSwan
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3. How to Interact
Answer Polls! Ask a Question!
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4. Where Are You From?
Share your location in the Question area in your
Control Panel!
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5. Who Is GoLeanSixSigma.com?
• GoLeanSixSigma.com makes it easy for everyone
everywhere to build their problem-solving muscles
• We provide the most practical, easy to understand
and enjoyable Lean and Six Sigma resources
available
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6. We’ve Helped People From…
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7. Today’s Agenda
• What is the definition of “Purpose”?
• Why does it matter?
• What happens when it is unclear?
• How do we clarify purpose?
• What are some tip & tricks to make it easy?
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8. “I have a dream.”
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9. “I have a list of measurable objectives.”
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10. What Is Purpose?
• Purpose is the “reason for being” of a project
• Why do it at all?
What’s
the
point?
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11. What Purpose Is Not
Is the
purpose to
reach the
goal?
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12. Focus on Goal Statement
Our vision
is a future
where we mess
up LESS!
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13. When Purpose Is Unclear
Are they
reducing cycle
time so they can
get rid of
employees?
What’s the
big deal with
removing
Waste?
The process
isn’t that bad…
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14. Focus on Goal Statement
Where
did
everybody
go?
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15. Poll #1
Question: What reaction have you seen
most often to improvement efforts?
• A: Fear
• B: Annoyance
• C: Indifference
• D: Engagement
• E: Total Support
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16. Alignment Model
IPR
Procedures
Roles
Goals
Purpose
Is this
another one of those
iceberg metaphors
or a pyramid
scheme?
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17. Purpose & Alignment
UNALIGNED
The fundamental characteristic
of the relatively unaligned
Team is wasted energy.
ALIGNED
Alignment guarantees that the
Team is working toward the
same purpose and goals.
IPR
Procedures
Roles
Goals
Purpose
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18. Wasted Energy: Failed Efforts
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What makes the difference between making a
good movie and making a bad movie? Getting
everyone involved in making the same movie.
- Francis Ford Coppola -
“ ”

19. Train Wait Staff in
Lean Six Sigma
tools & techniques
# Lean Six Sigma
classes taught
So employees are
able to improve
the Bahama Bistro
processes
# of employees on
Lean Six Sigma
projects
Customers can
enjoy their food
without waiting
# minutes of lead
time from order
to delivery
Bahama Bistro Efforts
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To provide our
customers with
tasty food,
thoughtful
service and a
joyful slice of
island life

20. For the Sake of What?
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Train Offenders
in Skills
(# classes taught)
Offenders Have
Marketable Skills
(# offenders with
GEDs or
Certifications)
Offenders Choose
Legitimate
Employment
(% offenders with
jobs)
Less Repeat Crime
(% recidivism)
Keep Our
People Safe

21. Purpose
• Building St. Paul’s Cathedral (1861)
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22. Consider the Focus
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HAND HYGIENE
PREVENTS
YOU
FROM CATCHING
DISEASE
HAND HYGIENE
PREVENTS
PATIENTS
FROM CATCHING
DISEASE

23. Focus on Outcomes
• Focus on Targets:
• “Reduce cost of supply process from $2500/month
to $2000/month”
• Focus on Impact:
• Free up budget to afford mortgage on a new
Childcare Center
• Allow raises for employees
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24. Poll #2
Question: Does success in your project
depend upon stakeholder buy-in?
• A: Not really
• B: A little
• C: A fair amount
• D: Completely
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25. Working With Others
• Explain the impact
• Explain the “why”
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26. Use the Project Charter
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Why?

27. Question for You
What kinds of purpose statements have
you seen or heard that really helped an
improvement effort?
• Please enter your examples in the Question
box
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28. Tips and Tricks
• Always be clear on purpose
• Ask: “For the sake of what?”
• Consider outcomes and impact
• Review Mission Statement
• Write the purpose in the
Business Case
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29. Today We Covered
• What is the definition of “Purpose”?
• Why does it matter?
• What happens when it is unclear?
• How do we clarify purpose?
• What are some tip & tricks to make it easy?
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30. Questions?
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31. Getting Started
Learn more by starting some more training!
• White Belt Training & Certification (Training is FREE)
• Yellow Belt Training & Certification (Training is FREE)
• Green Belt Training & Certification
• Black Belt Training & Certification
• Lean Training & Certification
Coupon Code: 20PURPOSE
20% discount on all courses!
*Expires January 31, 2018
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32. Upcoming Webinar: Feb. 22, 11 AM PST
Register today at GoLeanSixSigma.com/webinars
We’ll select upcoming webinars based on your feedback, so please share
your feedback on the survey at the end of close of this webinar.
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33. Just-In-Time Café Podcast
Tune in at GoLeanSixSigma.com/cafe for the latest
Lean Six Sigma news, easy ways to apply Lean Six Sigma
and interviews with process improvement leaders like you!
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34. Getting Started
Check out more success stories from Go-Getters just
like you at GoLeanSixSigma.com/Success
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35. Questions?
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36. Thank You for Joining Us!
More questions? Ask us at
contact@goleansixsigma.com
Click here to download free tools,
templates, infographics and more!
@GoLeanSixSigma/company/GoLeanSixSigma-com /GoLeanSixSigma 36