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Web & Social Media Strategies for Volunteer Engagement

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Volunteer Center Serving Howard County
Volunteer Center Serving Howard County

Examine trends, strategies and best practices of using the web and social media to engage volunteers.

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Using the Web & Social Media for Volunteer Engagement September 2009
[object Object],[object Object],[object Object],Pew Internet & American Life Project (April 2009)
[object Object],[object Object],Website
Website ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.aspca.org/
Website http://www.archoward.org/
Volunteer Engagement Online ,[object Object],[object Object],[object Object],http://www.miriamskitchen.org/HELP/Volunteer/tabid/69/Default.aspx
Volunteer Engagement Online http://www.mealsonwheelsmd.org/ http://www.austinfoodbank.org/
Audience Engagement Online ,[object Object],[object Object]
In 2005, 8% of online adults had a profile on an social network site. 35% had one in January 2009. Today, 44.2% do. Pew Internet & American Life Project (January 2009) www.emarketer.com (August 2009)
Social Media Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Pew Internet & American Life Project (January 2009) The Guardian UK: http://www.guardian.co.uk/media/pda/2009/mar/09/socialnetworking-facebook State of the Twittersphere Q4 2008 report Facebook Median age is 26 22% of adult social network users 168% global audience growth in 2008 Twitter Median age is 31 11% of adult social network users 5-10 thousand new accounts opened daily (growing quickly) MySpace Median age is 27 50% of adult social network users 3% global audience decline in 2008
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter From 7 million users in March 2009 to ~20 million users in August 2009 Aging backwards LinkedIn 13.6 million users in the United States in August 2009 Taken from Quantcast (September 2009) & Guardian UK, September 15, 2009
Social Media Getting Started Social Media Facebook Cause ,[object Object],[object Object],[object Object],http://www.facebook.com/ http://apps.facebook.com/causes/77228?m=3f1cca43
Social Media Getting Started Social Media Facebook Page
Social Media Getting Started Social Media Facebook Page
Social Media Getting Started Social Media Facebook Page http://www.facebook.com/VolunteerHoward
[object Object],[object Object],[object Object],Social Media Twitter http://search.twitter.com/ http://monitter.com/ Great article on Kids Are Heroes Use of Twitter: http://www.corporatedollar.org/2009/05/business-heart-kidsareheroes/
[object Object]
 
Social Media You Tube ,[object Object],[object Object]
Social Media You Tube The Arc of Howard County http://www.youtube.com/user/ArcHoward
Social Media Getting Started Social Media Blogs http://redcrossyouth.org/
[object Object],Social Media Getting Started Social Media LinkedIn
Social Media Getting Started Social Media LinkedIn
Social Media Getting Started Social Media MySpace http://www.myspace.com/
[object Object],Social Media Getting Started Social Media Flickr
[object Object],[object Object],Social Media Getting Started Social Media Return on Investment
Resources – Online ,[object Object],[object Object],[object Object]
Resources – Webinars http://www.nten.org/events/webinar
[object Object],Resources – Webinars
Resources – Slide Share http://www.slideshare.net/WeAreMedia/sharing-your-storyblogging-1013438
[object Object],[object Object],Resources – You Tube
Resources – Podcasts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources – Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resources – Social Media 12for12k: http://www.12for12k.org
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resources – Blogs
[object Object],[object Object],[object Object],[object Object],What’s Next?
Questions & Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Web & Social Media Strategies for Volunteer Engagement

  • 1. Using the Web & Social Media for Volunteer Engagement September 2009
  • 2.
  • 3.
  • 4.
  • 6.
  • 7. Volunteer Engagement Online http://www.mealsonwheelsmd.org/ http://www.austinfoodbank.org/
  • 8.
  • 9. In 2005, 8% of online adults had a profile on an social network site. 35% had one in January 2009. Today, 44.2% do. Pew Internet & American Life Project (January 2009) www.emarketer.com (August 2009)
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Social Media Getting Started Social Media Facebook Page
  • 17. Social Media Getting Started Social Media Facebook Page
  • 18. Social Media Getting Started Social Media Facebook Page http://www.facebook.com/VolunteerHoward
  • 19.
  • 20.
  • 21.  
  • 22.
  • 23. Social Media You Tube The Arc of Howard County http://www.youtube.com/user/ArcHoward
  • 24. Social Media Getting Started Social Media Blogs http://redcrossyouth.org/
  • 25.
  • 26. Social Media Getting Started Social Media LinkedIn
  • 27. Social Media Getting Started Social Media MySpace http://www.myspace.com/
  • 28.
  • 29.
  • 30.
  • 31. Resources – Webinars http://www.nten.org/events/webinar
  • 32.
  • 33. Resources – Slide Share http://www.slideshare.net/WeAreMedia/sharing-your-storyblogging-1013438
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.