This document discusses the power of social media and provides statistics about popular social media platforms. It notes that over 260 million people visit TripAdvisor each month and 44% of travelers check reviews before visiting attractions. The document also discusses trends in social media demographics and engagement. It encourages developing a social media strategy to increase brand engagement and visitors, and provides tips for creating buzzworthy content, building relationships online, and integrating social platforms.

1. Welcome to the
Social Media Social!
August 27, 2014

2. Digital Plus
#trendingtopics

3. $88.5M*And counting
Amount
raised by the
#ALSIcebucketChallenge

5. Why is social media so powerful?

6. The Social Network Effect

7. >260M
Unique monthly visits to TripAdvisor
http://www.tripadvisor.com/PressCenter-c4-Fact_Sheet.html

8. >260M
Unique monthly visits to TripAdvisor
http://www.tripadvisor.com/PressCenter-c4-Fact_Sheet.html
I

9. Of 18-34 year olds consult social
media when making travel plans
http://www.statista.com/statistics/305150/travelers-using-social-
media-for-travel-planning-by-age-us/
44%

10. Of travelers check reviews of
attractions on TripAdvisor before
visiting
http://etc-digital.org/digital-trends/social-networking-and-ugc/
travellers-and-social-media/
44%

11. Of web traffic comes from 8 social
referral sites
More than double than the year before!
http://thenextweb.com/socialmedia/2014/07/21/facebooks-referral-traffic-share-grew-10-q2-2014-pinterest-fell-
19-twitter-slipped-9/
31%

12. Of all online adults are
Facebook users.
http://mashable.com/2014/08/08/study-snapchat-college/
71%

13. The amount more that users
http://www.pewinternet.org/2013/12/30/social-media-update-2013/
engage with a brand’s
photo on Instagram vs.
Facebook.
60x
http://mashable.com/2014/04/29/instagram-marketers-friend/

14. *And declining
Average organic reach of
http://www.pewinternet.org/2013/12/30/social-media-update-2013/
brand pages
6%
http://social.ogilvy.com/facebook-zero-considering-life-after-the-demise-of-organic-reach/

15. http://www.pewinternet.org/2013/12/30/social-media-update-2013/

16. http://www.pewinternet.org/2013/12/30/social-media-update-2013/

17. Fastest growing
55-64
demographic on Twitter.
http://www.jeffbullas.com/2013/05/06/21-awesome-social-media-facts-figures-and-statistics-for-2013/

18. Of college students report
posting on Snapchat once
a day
http://mashable.com/2014/08/08/study-snapchat-college/
70%

19. Of all web traffic comes
from mobile devices and
apps.
http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet/
>50%

20. Know Your Audience
[ target your message ]

21. WHO? Customers, friends, fans, people with affinity
People 45+ make up 46% of Facebook users.
Over 1 billion users | 2nd most visited site behind Google.
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png

22. WHO? Acquaintances mixed in, along with
prospects, press, and influencers
28% African American & 14% of Hispanic vs. 12% White.
560 million users | 29% of users are 18-29 age group.
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png

23. WHO? Professionals, educated adults,
recruiters, and businesses (major donors!)
50% Male & 50% Female.
240 million users | 79% are over 35 years old.
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png

24. WHO? Your mom, sister, girlfriend, wife,
daughter, crafters, DIY-ers, and foodies.
70 million users that 68% are women.
50% of users have kids.
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png

25. WHO? Young, techie men + early adopters.
400+ million users dominated by men (71%).
About 50% of Google+ users are 24 or younger.
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png

26. YOU’VE GOT A
SOCIAL MEDIA
STRATEGY,
RIGHT?

28. WE NEED TO INCREASE
VISITORS IN 2014 BY 200%
BY IMPROVING
ENGAGEMENT IN OUR
SOCIAL COMMUNITIES

29. WE NEED TO INCREASE
VISITORS IN 2014 BY 200%
BY IMPROVING
ENGAGEMENT IN OUR
SOCIAL COMMUNITIES

31. Make a Buzzworthy Video

32. Build Real Relationships with
Social Communication

33. Inject humor into your
brand

34. Know Your Audience
[ target your message ]
Connect with the Top
Tweeters in Your Area

35. Start, Join, & Organize
Conversations with Hashtags

36. Start or Join a Twitter Chat

37. Organize a Tweetup

38. Engage the Blogging
Community

39. Launch a Like
Campaign

40. Integrate TripAdvisor
with Facebook and Your
Website

41. Create a Flickr
Group to
Support Your
Mission

42. TACTIC
Track Referrals from
Social Sites

43. TACTIC
Measure New Visitors
from Social Channels

44. Show and tell time!
What’s worked for you?

45. Thank You!
@melmatho