The presentation discusses the importance of Facebook for businesses, highlighting that a significant percentage of adults and teenagers are active users. It emphasizes three key steps for businesses: not to ignore social media, avoid feeling overwhelmed, and to experiment with it. Additionally, it addresses the role of social media in customer service, outreach, and the need for organizations to adapt to the conversational nature of these platforms.

1. Facebook for Businesses
Presented by:
Katherine Hoppe
Director, Coos Bay-North Bend Visitor & Convention Bureau
Matthew “Buzzy” Nielsen
Assistant Director, North Bend Public Library
This presentation is licensed under a Creative Commons 3.0 Attribution
March 24, 2010 United States license. For more information, visit http://www.creativecommons.org.

2. Your customers are there.
Are you?
People with profiles on social
networking sites:
Adults (overall) 35%
Teenagers 65%
Adults age 18-24 75%
Data source: Pew Internet & American Life Project's December 2008 tracking survey

3. Facebook
Arrrggghhh!!!

4. Facebook
Arrrggghhh!!!

5. Three simple steps
Step 1:
Don’t ignore it.
Step 2:
Don’t be overwhelmed.
Step 3:
Experiment and learn!

6. Social media is . . .
A conversation

7. Social media is . . .
Another form of customer service

8. Social media is . . .
Outreach

9. Social media is . . .
A way to let customers
speak to and for you

10. Social media is NOT . . .
Difficult

11. Social media is NOT . . .
Time-consuming

12. Social media is NOT . . .
Useless

13. The most difficult adjustment for an
organization is learning to let go.
You cannot place controls on social media.
It will take off on its own,
whether you want it to or not.

14. What
A site to connect with friends, post
photos, and generally organize your social life.
Who
A goodly portion of people under 30.
And a growing percentage of those above it.
Why
Connecting with people on Facebook
instantly connects you to all their friends as well.

15. Oh, and here’s another reason
Source: Hitwise.com

16. It’s all about friends

17. And staying connected

18. And staying connected

19. And conversation

20. Local businesses are using it

21. For promotion

22. But not just promotion

23. The broken record: It’s conversation

24. Fan comments

25. Even nonprofits are in on the action

26. Managing fan pages

27. Managing fan pages
How’s your activity?

28. Managing fan pages
It doesn’t just have to be you.

29. Managing fan pages
For the stat lovers among you

30. Managing fan pages
For the stat lovers among you

31. Advertisements

32. The advantage: Targeting

33. The advantage? Targeting.

34. And guess what else?
It’s all going mobile.

35. Facebook
I can do that!

36. Questions?

37. Thank you.
Check us out on the Web:
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http://info.cclsd.org./non
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@nblib
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