Presentation given to the Human Services Coalition of Prince George's County on how nonprofits can best utilize social media. Most content is not original, but rather borrowed through social media tools, like Slideshare, Twitter, and LinkedIn!

1. Making the Most of Social Media in your Nonprofit

2. But first, a quick housekeeping item

3. Are you in danger of losing your tax-exempt status? http://bit.ly/cKnDU6 -or- http://nccsdataweb.urban.org/PubApps/statePicker.php?prog=epostcard&display=state

4. How many of you are using social media tools for your nonprofit? Yes No Don’t know

5. Who uses what?For what purpose?

6. If you aren’t, Why not?

7. What Social Media IS Conversation Commenting Community Collaboration Contribution Sharing http://blog.louisgray.com/2009/01/what-social-media-is-and-what-social.html

8. What Social Media IS NOT Easy THE Solution List Building “Set it & forget it” A replacement for SEO [Just] about ROI www.blog.louisgray.com/2009/01/what-social-media-is-and-what-social.html

9. Social Media Strategy Community Building & Social Networking # of hours/ week Generate Buzz Share Content Participate Listen # of weeks http://www.slideshare.net/kanter/how-to-think-like-a-nonprofit-social-media-genius-presentation

10. How to listen: Community Building & Social Networking Generate Buzz Share Content Participate Listen

11. Two (of many!) tools to listen www.twitter.com www.technorati.com

12. Reasons to use Social Media: You need to be where your target audiences are. Consider it like an interactive 24-hour news cycle. It’s a cheap and easy way to connect with your current supporters and engage new ones. The Web 2.0 world is an active hub filled with influentials. If you engage influentials right, they can help your organization spread your message, introduce new people to your organization and blog about it. Also, major news networks and reporters are using online social networks to get interesting story ideas and generate new sources and leads. Find out what people are saying about your organization. Too often, nonprofits don’t step out into the real world to learn how their supporters and the general public really feel about the organization’s mission and latest initiatives. The Web 2.0 world is not going away anytime soon, so don’t fight it. Join it and take advantage of another avenue to reach your organization’s supporters. From http://www.frogloop.com/web2.0 (Care2’s website: a nonprofit marketing and advertising firm)

13. People are talking about your organization anyway… Social Media tools allow you to hear some of those conversations!

14. Community Building & Social Networking Generate Buzz Share Content Participate Listen

15. www.nonprofitsocialnetworksurvey.com

16. Community Building & Social Networking Generate Buzz Share Content Participate Listen

17. Ch…Ch…Ch…Changes Old way of communications New & Improved! http://socialmedia.wikispaces.com/Network+structures

18. http://www.addthis.com/

19. Community Building & Social Networking Generate Buzz Share Content Participate Listen

20. Generate Buzz Use hashtags in Twitter and Facebook Encourage sharing through Twitter, Facebook, etc. using Add This Find the influencers in your network, and have them retweet or blog about your “thing”: like Beth Kanter, and Holly Ross for NPTech, or Jerry and Darryl for Nonprofit Management,

21. This is A point where organizations must learn to “let go”

22. Community Building & Social Networking Generate Buzz Share Content Participate This does take time and effort!! Listen

23. www.nonprofitsocialnetworksurvey.com

24. Shameless Plug! Attend one or two seminars on how to effectively fundraise from individuals (which is 75% of all US philanthropic giving) led by Kim Klein, nationally renowned author and fundraiser on May 19 & 20 from 9 am – 3 pm. Getting An Individual Giving Program Started May 19 in Landover Reliable Fundraising in Unreliable Times May 20 in Towson http://www.marylandnonprofits.org/html/training/06_03.asp

25. Britt Bravo’s 7 Simple Questions for your Social Media Plan (http://havefundogood.blogspot.com) 1. Why are you using social media? What's your goal?2. Who do you want to connect with? Who is your audience?3. What kinds of content do you want to share? What kinds of content would be valuable to your audience?4. What social media tools would be appropriate for sharing your content, and connecting with your audience?5. How much time do you want to spend on social media? How much time will you spend a. creating media, and b. being social?6. How will you know if social media is helping you reach your goal(s)? How will you measure your impact?7. When will you revisit and update your plan?

27. Track donations and contributions ROI: How to measure? Should you measure? What to measure? Read Beth’s Blog for more on Measuring Impact of your social media efforts! http://beth.typepad.com/

28. Questions?

29. My info: Craig Weinrich Director of Membership Maryland Nonprofits www.marylandnonprofits.org cweinrich@mdnonprofit.org 443.438.2312 Twitter: Weinrichc Mdnonprofits Facebook.com/craigweinrich Slideshare: craigweinrich