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Introduction to Using Social Media in Cooperative Extensionfor Southern Region Extension Directors<br />Anne Mims Adrian<b...
“Today, if you&apos;re not staying current with Web 2.0 technologies&apos; impact on business, then you&apos;re just not s...
Adoption Curve & Phases<br />Initial Discovery (2006-2007)<br />Hype & Experimentation (2008-2009)<br />Failure & Disappoi...
What is the point?<br />http://www.flickr.com/photos/skipnclick/2945026921/<br />
Forget some concepts (i.e., best practices) behind traditional media, education, and marketing.<br />flickr.com/photos/you...
flickr.com/photos/28027797@N07/2613148011/<br />Social media is social which means relationships, engagement, connectednes...
Social media  provides flexibility, efficiency, scalability, and opportunities for innovation.<br />flickr.com/photos/your...
Go where the people are<br />flickr.com/photos/mcgarry/111003432/<br />
Listen<br />flickr.com/photos/joyoflife/23724427/<br />
Connect & build relationships<br />
Define your goals <br />blog.k1v1n.com/2008/10/defining-freerange-enterprise.html<br />flickr.com/photos/tomoski/268888365...
Google Alerts <br />What is being said on the webgoogle.com/alerts<br />
Know what people are saying search.twitter.com/<br />Twitter Searches<br />
Try Explore LearnParticipate by DOING<br />flickr.com/photos/aafromaa/3027002824/in/set-72157608631840641/<br />
Where to begin? Pick 1, 2, or 3.<br />
Suggestions for Extension Directors Pick 1, 2, or 3.<br />
Other considerations<br />Do you offer ways for people to keep up with information about products and services?<br />Do yo...
Sharing<br />
Blogs & Microblogs<br />
Podcasts<br />flickr.com/jschneid<br />
Instant Messaging<br />
Feed (RSS) Readers<br />
Texting<br />flickr.com/jswaby<br />
What is the point?<br />http://www.flickr.com/photos/skipnclick/2945026921/<br />
Choose the right tool.<br />flickr.com/photos/geishaboy500/100043823/<br />
Wikipedia<br />75,000- active contributors <br />13 million– number of articles contributors have worked on<br />thefuture...
Wikipedia<br />~57 million 2008monthly visitors<br />~65 million 2009 monthly visitors <br />thefuturebuzz.com/2009/01/12/...
YouTube<br />70 million– videos (March 2008)<br />95.4 million – videos (May 2009)<br />thefuturebuzz.com/2009/01/12/socia...
Blogosphere<br />346 million– people read blogs (comScore March 2008)<br />900,000 - average number of blog posts in a 24 ...
1 trillion- unique URLs in Google’s index<br />thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/<br...
Facebook<br />200 millionactive users<br />blog.facebook.com/blog.php?post=72353897130<br />
Facebook<br />Facebook is the largest social networking site, passing MySpace in 2008<br />www.mashable.com<br />
Facebook<br />Women older than 55 make up the fastest-growing age group on Facebook<br />cnn.com/2009/TECH/04/13/social.ne...
Twitter stats<br />3 million- Tweets/day (March 2008)<br />Tuesday – most popular day<br />Wednesday – close 2nd popular d...
Twitter stats<br />2.62 billion-  number of Tweets as July 14, 2009 <br />Twitter is the fastest growing (752% increase in...
Google me <br />Anne Adrian<br />blog.anneadrian.com<br />aadrian@auburn.edu<br />Twitter: aafromaa<br />delicious: aafrom...
Resources<br />Social Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marke...
Resources<br />How to Use Twitter for Business flyte.biz/resources/newsletters/08/06-twitter-for-business.php<br />Twitter...
Resources<br />RSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plai...
Resources<br />Clay Shirky &quot;It&apos;s not information overload. It&apos;s filter failure&quot; at Web 2.0 Expo NY web...
Resources<br />Engaging Communities on their on Turf: Secrets of Social networkers hconnect.extension.iastate.edu/p7942645...
Resources<br />Poscente, Vince. The Age of Speed.<br />Aral, Sinan and Van Alstyne, Marshall W., &quot;Network Structure &...
Introduction to Using Social Media in Cooperative ExtensionAugust 26, 2009<br />Anne Mims Adrian, PhD<br />Alabama Coopera...
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Intro Social Media for Cooperative Extension Directors

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Intro Social Media for Cooperative Extension Directors

  1. 1. Introduction to Using Social Media in Cooperative Extensionfor Southern Region Extension Directors<br />Anne Mims Adrian<br />blog.anneadrian.com<br />aadrian@auburn.edu<br />August 26, 2009<br />
  2. 2. “Today, if you&apos;re not staying current with Web 2.0 technologies&apos; impact on business, then you&apos;re just not staying current. Period.”Sarah Perez of ReadWriteWeb<br />flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/<br />
  3. 3. Adoption Curve & Phases<br />Initial Discovery (2006-2007)<br />Hype & Experimentation (2008-2009)<br />Failure & Disappointment (2010)<br />Triumph of Determination (2011-2013)<br />Pervasive Adoption (2014-2015)<br />http://www.socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png<br />
  4. 4. What is the point?<br />http://www.flickr.com/photos/skipnclick/2945026921/<br />
  5. 5. Forget some concepts (i.e., best practices) behind traditional media, education, and marketing.<br />flickr.com/photos/yourdon/2715599454/<br />
  6. 6. flickr.com/photos/28027797@N07/2613148011/<br />Social media is social which means relationships, engagement, connectedness, and collaboration.<br />
  7. 7. Social media provides flexibility, efficiency, scalability, and opportunities for innovation.<br />flickr.com/photos/yourdon/2675323741///<br />
  8. 8. Go where the people are<br />flickr.com/photos/mcgarry/111003432/<br />
  9. 9. Listen<br />flickr.com/photos/joyoflife/23724427/<br />
  10. 10. Connect & build relationships<br />
  11. 11. Define your goals <br />blog.k1v1n.com/2008/10/defining-freerange-enterprise.html<br />flickr.com/photos/tomoski/2688883653/ <br />
  12. 12. Google Alerts <br />What is being said on the webgoogle.com/alerts<br />
  13. 13. Know what people are saying search.twitter.com/<br />Twitter Searches<br />
  14. 14. Try Explore LearnParticipate by DOING<br />flickr.com/photos/aafromaa/3027002824/in/set-72157608631840641/<br />
  15. 15. Where to begin? Pick 1, 2, or 3.<br />
  16. 16. Suggestions for Extension Directors Pick 1, 2, or 3.<br />
  17. 17. Other considerations<br />Do you offer ways for people to keep up with information about products and services?<br />Do you have ways for customers to comment?<br />Is your web information mobile accessible?<br />Look for other groups, forums, social networks that are being used by your customers.<br />
  18. 18. Sharing<br />
  19. 19. Blogs & Microblogs<br />
  20. 20. Podcasts<br />flickr.com/jschneid<br />
  21. 21. Instant Messaging<br />
  22. 22. Feed (RSS) Readers<br />
  23. 23. Texting<br />flickr.com/jswaby<br />
  24. 24. What is the point?<br />http://www.flickr.com/photos/skipnclick/2945026921/<br />
  25. 25. Choose the right tool.<br />flickr.com/photos/geishaboy500/100043823/<br />
  26. 26. Wikipedia<br />75,000- active contributors <br />13 million– number of articles contributors have worked on<br />thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ <br />49 Amazing Social Media, Web 2.0 And Internet Stats<br />& thefuturebuzz.com/2009/07/10/future-marketing-trends/<br />Future Marketing Trends – By The Numbers<br />
  27. 27. Wikipedia<br />~57 million 2008monthly visitors<br />~65 million 2009 monthly visitors <br />thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ <br />49 Amazing Social Media, Web 2.0 And Internet Stats<br />& thefuturebuzz.com/2009/07/10/future-marketing-trends/<br />Future Marketing Trends – By The Numbers<br />
  28. 28. YouTube<br />70 million– videos (March 2008)<br />95.4 million – videos (May 2009)<br />thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/<br />49 Amazing Social Media, Web 2.0 And Internet Stats<br />& thefuturebuzz.com/2009/07/10/future-marketing-trends/<br />Future Marketing Trends – By The Numbers<br />
  29. 29. Blogosphere<br />346 million– people read blogs (comScore March 2008)<br />900,000 - average number of blog posts in a 24 hour period<br />77% - active Internet users read blogs<br />thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/<br />49 Amazing Social Media, Web 2.0 And Internet Stats<br />
  30. 30. 1 trillion- unique URLs in Google’s index<br />thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/<br />49 Amazing Social Media, Web 2.0 And Internet Stats<br />
  31. 31. Facebook<br />200 millionactive users<br />blog.facebook.com/blog.php?post=72353897130<br />
  32. 32. Facebook<br />Facebook is the largest social networking site, passing MySpace in 2008<br />www.mashable.com<br />
  33. 33. Facebook<br />Women older than 55 make up the fastest-growing age group on Facebook<br />cnn.com/2009/TECH/04/13/social.network.older/<br />
  34. 34. Twitter stats<br />3 million- Tweets/day (March 2008)<br />Tuesday – most popular day<br />Wednesday – close 2nd popular day <br />techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/<br />sysomos.com/insidetwitter/Inside Twitter An In-Depth Look Inside the Twitter World<br />
  35. 35. Twitter stats<br />2.62 billion- number of Tweets as July 14, 2009 <br />Twitter is the fastest growing (752% increase in 2008!)<br />http://popacular.com/gigatweet/<br />www.mashable.com<br />
  36. 36. Google me <br />Anne Adrian<br />blog.anneadrian.com<br />aadrian@auburn.edu<br />Twitter: aafromaa<br />delicious: aafromaa<br />AIM: aafromaa<br />Slideshare: aafromaa<br />Flickr: aafromaa<br />YouTube: aafromaa<br />
  37. 37. Resources<br />Social Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Business<br />small-business-articles.com/social-media-marketing-guide-how-to-use-twitter-facebook-youtube-and-myspace-to-grow-your-internet-marketing-business/<br />Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf<br />10 Privacy Settings Every Facebook User Should Know<br />http://www.allfacebook.com/2009/02/facebook-privacy/<br />
  38. 38. Resources<br />How to Use Twitter for Business flyte.biz/resources/newsletters/08/06-twitter-for-business.php<br />Twitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/<br />Deciding who to follow in Twitter (and Friendfeed) and who to friend in Facebook<br />blog.anneadrian.com/2009/07/decide-who-to-follow-in-twitter-and.html <br />
  39. 39. Resources<br />RSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_english<br />Use a newsreaderblog.anneadrian.com/2007/05/how-to-use-news-reader.html<br />
  40. 40. Resources<br />Clay Shirky &quot;It&apos;s not information overload. It&apos;s filter failure&quot; at Web 2.0 Expo NY web2expo.blip.tv/file/1277460/<br />Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.html<br />Misconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html <br />
  41. 41. Resources<br />Engaging Communities on their on Turf: Secrets of Social networkers hconnect.extension.iastate.edu/p79426457/<br />Feeding FrenzyeXtension 30-Minute recording by Beth Raney, connect.extension.iastate.edu/p51525211/<br />Beginner’s Guide to Social Media in Extension<br />collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension<br />
  42. 42. Resources<br />Poscente, Vince. The Age of Speed.<br />Aral, Sinan and Van Alstyne, Marshall W., &quot;Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications&quot; (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158<br />Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23.<br />Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311. <br />Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends”:  Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1. <br />
  43. 43. Introduction to Using Social Media in Cooperative ExtensionAugust 26, 2009<br />Anne Mims Adrian, PhD<br />Alabama Cooperative Extension System at Auburn University<br />aadrian@auburn.edu<br />blog.anneadrian.com<br />This work is licensed under the Creative Commons Attribution-Noncommercial 3.0 United States License. To view a copy of this license, visit creativecommons.org/licenses/by-nc/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.<br />

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