Shashi Bellamkonda 's presentation at the SMC RVA event in Richmond on 18th March 2010. . Shashi (aka @shashib) is the Director of Social Media for Network Solutions, but his official title is "Social Media Swami". Case study in Effective Personal Branding and the story and inspiration for companies to engage in the social media. Tools you can use to engage with your customers

1. Effective Personal Branding & Social Media in your Business Joint event between SMCRVA and HYPE (Greater Richmond Chamber of Commerce)

2. Thank you all for coming

3. Thanks for the tweets #SMCRVA Updated 03/19/2010

5. Once Upon a time …..

6. And then the dreams came true …… Social Media Swami for http://www.NetworkSolutions.com

7. Opportunities always exist Customer Support Program Management Product Marketing Product Management Social Media Swami Thank you Network Solutions for being a great place to work

8. Always keep learning http://www.flickr.com/photos/thedepartment/137413905/ I studied at the Montgomery College and used local libraries

9. Help from unexpected quarters http://www.flickr.com/photos/loritingey/350043329/

10. Never Eat Alone

11. Social Media in your company

16. “ 69% percent of consumers who buy mostly online visit social networking sites” – IBM e-Commerce Survey 2009

18. Customers demand transparency This guy wants to make sure the book and the DVD are saying the same thing

23. We have our CEO on our side. Interests = March of the Dimes, Boats and Gators

26. Only 50% of Small business have websites Tip : Once you have your website your business is global Free websites from Network Solutions at http://www.networksolutions.com/free-website/index.jsp http:// www.nevertoomuchgreen.com /

27. Add your social media channels to your website Encourage visitors to join your social media properties

28. Non-profits are very Social

29. Make your product pages shareable Add share options on product pages

30. Share your happy moments

32. Build your profile in sites like Linkedin Links to your website and appear in searches for LinkedIn users Tip : Ask for recommendations to include you in Service provider directory

34. Websites and Blogs Call to Action to visit the company website

35. Twitter Business Info here – Your conversations will lead your connections to your page Tip : Consider having a separate account for your products and tweet a special offers and blog feeds

36. Wouldn't you like to do business with a paratrooper ? Relevant business info on your Twitter page

37. If chips can have their own page so can you! Tip : A Facebook page is different from your personal profile. You can create multiple Facebook pages

39. Videos : Tell your Story Tip : Create a How to video, talk about your community Kodak Zi8 HD Pocket Video Camera

40. Podcasts & Your Own Radio Shows Flickr photo by Mark J Hunter http://www.flickr.com/photos/tartanpodcast/283456030/ Tip : Interview your users, promote their business

41. Photos - Flickr Tip : Make your story interesting with pictures . Flickr cannot be used for commerce

43. Review Sites Tips : Claim your profile , thank reviewers and answer any negative comments with grace

44. Social Customer Service

45. Social Media press release

49. Building a Positive Image Online with Social Media: The Network Solutions Experience

54. Shift from High Negative to High Positive

56. Phase 2: Blogs

57. Phase 2: Participation in Premier Social Media Events http://www.flickr.com/photos/kyeung808/3851709164/sizes/l/

58. Phase 2: Small Business Success Index