The document provides an overview of social media, emphasizing its rise as a platform for conversation, community engagement, and democratized communication. It highlights the increasing trust in social media recommendations, the rapid growth of user adoption, and the necessity for businesses to establish a presence on social media. Key recommendations include defining goals and strategies, listening to conversations about brands, and understanding that successful social media use requires active engagement rather than passive waiting.

1. Social Media OverviewPractical Information and Why You Should Care Kishor Social Media Conference

2. About the presentersDebra AskanaseCreative Director and Social Strategist,Community Organizer 2.0Former nonprofit executive director, program director, business strategist.Talia KleinDirector of Community and Social Media, Sparkeo.comFormerly community manager at Metacafe and product manager at several international companies.

3. Post-presentation resourcesAll referenced material is stored on Delicious.comhttp://delicious.com/tag/kishorjeruhttp://www.flickr.com/photos/crystaljingsr/3915514724/in/set-72157622354789320/

4. Social Media Is…http://www.flickr.com/photos/crystaljingsr/3915512820/in/set-72157622354789320/

5. A platform for conversationhttp://www.flickr.com/photos/crystaljingsr/3915515536/in/set-72157622354789320/

6. Encourages group conversationhttp://www.flickr.com/photos/crystaljingsr/3915516040/in/set-72157622354789320/

7. Utilizes the Power of Weak Tieshttp://www.flickr.com/photos/tierug/3154245590/in/set-72157611999817541/

8. Is organic and emergenthttp://www.flickr.com/photos/eelssej_/524781662/http://www.flickr.com/photos/crystaljingsr/3915513242/in/set-72157622354789320/

9. Includes viral elementshttp://www.flickr.com/photos/kalmirage/1904699001/

10. CommunicationCollaborationMultimediaEntertainmentReviews and Opinions

11. The old way is static

12. The old way is static

13. The old way is static

14. The old way is static

15. The new way is dynamic

16. The new way is dynamic

17. The new way is dynamic

18. The new way is dynamic

19. The new way is dynamic

20. Why should you care about social media?http://www.flickr.com/photos/maclover/4319538262/

21. Because, contrary to what your mother told you to avoid Everyone’s doing it!

22. First – a bit of history: Number of years to reach 50 million usersRadio - 38 yearsTV - 13 yearsInternet - 4 yearsFacebook - Added 100 million users in less than 9 months Sources: United Nations Cyberschoolbus Document and Mashable

23. 90% of people trust recommendations by people they know (Nielsen report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009http://www.flickr.com/photos/crystaljingsr/3915515338/in/set-72157622354789320/

24. 70% of consumers trust recommendations of consumers they don’t know (Nielsen report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009http://www.flickr.com/photos/crystaljingsr/3915515338/in/set-72157622354789320/

25. Social network and blogging sites are now the 4th most popular activity online, even ahead of personal email (Nielsen Report, Global Faces and Networked Places, 2009)

26. Time spent on social networks and blogging sites is growing at over 3 times the rate of overall Internet growth(Nielsen Report, Global Faces and Networked Places, 2009)(Nielsen Report, Global Faces and Networked Places, 2009)

27. Consequently, social networks and blogs are taking away from the share of time held by other sectors

28. Social media is democratizing communications, making it all-to-all instead of one-to-all“Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.” – Rupert Murdochhttp://www.flickr.com/photos/9359358@N06/2402909122/

29. 2/3 of the GLOBAL population visits social networksSocial Media Trends 2006-2008Source: Universal McCann Comparative Study on Social Media Trends, 2008http://www.readwriteweb.com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline.php

30. 2/3 of the GLOBAL population visits social networks(Nielsen Report, Global Faces and Networked Places, 2009)http://www.readwriteweb.com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline.php

31. Estimated worldwide audience: 625 millionhttp://www.flickr.com/photos/lumaxart/2364696515/in/set-72157603545124242/

32. Estimated worldwide audience: 625 millionThat’s 1 in 13!http://www.flickr.com/photos/lumaxart/2364696515/in/set-72157603545124242/

33. Social networking continues to leadhttp://www.flickr.com/photos/crystaljingsr/3915516172/in/set-72157622354789320/… while other activities are stagnating

34. Social media adoption(Nielsen Report, Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year, 2010)

35. Social networking demographicshttp://www.emarketer.com/Article.aspx?R=1007484

36. Social networking demographicshttp://www.emarketer.com/Article.aspx?R=1007484

37. Old news: “If Facebook were a country, it would be the 8th most populated in the world”- Mark Zuckerberg, Facebook Founder, Jan 7, 2009.

38. Old news: “If Facebook were a country, it would be the 8th most populated in the world”- Mark Zuckerberg, Facebook Founder, Jan 7, 2009. New news: It’s number 4

39. Social technographics ladder of engagementhttp://blogs.forrester.com/groundswell/2008/10/new-2008-social.html

40. http://blogs.forrester.com/groundswell/2009/08/social-technology-growth-marches-on-in-2009-led-by-social-network-sites.html

41. * 93% of Americans believe that a company should have a presence on social media sites * 85% believe that these companies should use these services to interact with consumersSource: Cone Business in Social Media Study, 2008

42. So listen.And talk.And listen.And talk.And listen.

43. People are talking about your brand right now. Are you listening?http://www.flickr.com/photos/crystaljingsr/3914728401/in/set-72157622354789320/

44. So what should you do?http://www.flickr.com/photos/crystaljingsr/3915514014/in/set-72157622354789320/

45. Figure out your social media goalshttp://www.flickr.com/photos/crystaljingsr/3915512024/in/set-72157622354789320/

46. Define a strategyhttp://www.flickr.com/photos/crystaljingsr/3914731337/in/set-72157622354789320/

47. Define your ROIhttp://www.flickr.com/photos/crystaljingsr/3915515098/in/set-72157622354789320/

48. Listen and get into the conversations Twitter

49. Twitter Search

50. Blogs

51. Technorati

52. Google Blog Search

53. Forums

54. RSS

55. Google Alerts

56. Social Mentions http://www.flickr.com/photos/crystaljingsr/3915515846/in/set-72157622354789320/

57. Set the conversation free. Don’t try to control it.http://www.flickr.com/photos/crystaljingsr/3915515628/in/set-72157622354789320/

58. Most importantly, DO NOT assumesocial media will solve your problems. http://www.flickr.com/photos/crystaljingsr/3915515202/in/set-72157622354789320/

59. Most importantly, DO NOT assumesocial media will solve your problems. It won’t.http://www.flickr.com/photos/crystaljingsr/3915515202/in/set-72157622354789320/

60. Don’t sit back and wait for things to happen.http://www.flickr.com/photos/crystaljingsr/3914728739/in/set-72157622354789320/

61. Don’t sit back and wait for things to happen.They won’t.http://www.flickr.com/photos/crystaljingsr/3914728739/in/set-72157622354789320/

62. What social media CAN do: Improve customer service

63. Help retain customers

64. Increase word of mouth exposure

65. Reach a large, potentially infinite, audience

66. Increase transparencySocial media case studiesConclusion: It doesn’t have to cost a lot of money. Conclusion: Social media isn’t all about ROI, but financial profit can happen.Conclusion: Be friendly, real, and honest. A great personality helps.

67. Social media case studies

68. Social media helps businesses succeedhttp://www.emarketer.com/Article.aspx?R=1006930,