The document discusses the growing popularity and importance of social media. It notes that over 70% of adults now use the internet and rely on online sources for information. Membership in online communities has more than doubled in recent years, with over half of users logging in daily and feeling as connected to online groups as to offline networks. The document advocates that organizations use social media to engage in conversations, share knowledge, collaborate, and build relationships with stakeholders.

1. Social Media Learn, Share, Converse, Connect, Collaborate June 25, 2008

2. Before we consider social media, look at what we said about ourselves.

3. Your words that describe Extension…

4. Your preferred methods (cost not considered)

5. Most important resources…

6. Examples

7. Social media is SOCIAL!

8. Why should we use social media?

9. 71% of adults use the internet at least occasionally from any location. www.pewinternet.org/pdfs/PIP_Broadband%202007.pdf

10. Internet users (17+) consider these as important sources of information (%)

11. Sources for information used (%)

12. Individuals decide how they want information. Individuals depend on their communities for information.

13. Membership in online communities has more than doubled in the last 3 years. www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf

14. 54% log into their community at least once a day. www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf http://www.flickr.com/photos/thomashawk/2386257462/

15. 56% have met online counterparts in person. www.flickr.com/photos/saar_cmd/1467458722 www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf /

16. 71% said their community is very important or extremely important them. www.flickr.com/photos/vj_pdx/387565277 www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf

17. 55% feel as strongly about their online communities as they do about their real-world communities. www.flickr.com/photos/bootbearwdc/20109566 / www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf

18. 87% participate in internet communities related to social causes that are new to them. www.flickr.com/photos/bootbearwdc/168544485 www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf

19. Conversations are taking place anyway. www.flickr.com/photos/tojosan/181249465/

20. Being social means that We are part of the conversation. Communications are multi-way. Creditability can be realized. Trust can be attained. www.flickr.com/photos/jdawg/484678361/

21. Are you overwhelmed? www.flickr.com/photos/violator3/19396819 /

22. Social media can help YOU…

23. Keep up. www.flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/

24. Keep clients informed. www.flickr.com/photos/sharman/865719808//

25. Share information, knowledge, resources, solutions, and expertise. www.flickr.com/photos/rambleon/2449976867/

26. Work with others. www.flickr.com/photos/jerobins/707118324/

27. Stay connected with colleagues faculty industry clientele. www.flickr.com/photos/richardaustin/2085854939/

28. Build professional relationships.

29. Develop our professional reputations. www.flickr.com/photos/bruno/698615823/

30. Converse. www.flickr.com/photos/ginable/325235488/

31. Influence. www.flickr.com/photos/briansolis/1411905457/

32. Online Community Principles Connecting www.flickr.com/photos/fortphoto/1321162593/

33. Purpose of social media is to have conversations. www.flickr.com/photos/bgivens/11131446

34. Focus on the connections and relationships. Don’t focus on the tools. http://moblogsmoproblems.blogspot.com/2008/06/talking-social-media-with-dells-amie.html Mack Collier of The Viral Garden Photo: http://www.flickr.com/photos/ihtatho/627226315/

35. Social media is not a new set of channels to push marketing... moblogsmoproblems.blogspot.com/2008/06/talking-social-media-with-dells-amie.html Mack Collier of The Viral Garden

36. … businesses that utilize social media to grow will be the ones that view these tools as ways to better connect with and form relationships with their customers. moblogsmoproblems.blogspot.com/2008/06/talking-social-media-with-dells-amie.html Mack Collier of The Viral Garden

37. blog.aafromaa.com/2008/05/web-presence-into-thirds-education.html www.conversationagent.com/2008/05/13-13-13---web.html

38. Use a feed reader RSS & Atom feeds Google Reader Bloglines iGoogle Pageflakes 1

39. Use a “start page” Google Reader PageFlakes iGoogle 2

40. www.flickr.com/photos/8250751@N06/2410567391/ Bold items are new & unread.

41. Converse Comment on blogs. 3 www.flickr.com/photos/polandeze/1206596658/

42. Microblog Twitter Jaiku Plurk 4

43. Resources How to use a news reader blog.aafromaa.com/2007/05/how-to-use-news-reader.html Extension in Web 2.0 http://tinyurl.com/6rkc3w News Readers RSS in Plain English youtube.com/watch?v=0klgLsSxGsU&feature=related The Machine is Us/ing Us youtube.com/watch?v=NLlGopyXT_g&feature=related

44. Resource Wiki tinyurl.com/5u9dcb

45. Videos Twitter in Plain English youtube.com/watch?v=ddO9idmax0o Wikis in Plain English youtube.com/watch?v=-dnL00TdmLY

46. This presentation www.slideshare.net/aafromaa/ Look for Social Media: Learn, Share, Converse, Connect, Collaborate

47. and searching for Anne Adrian or aafromaa. Find me by using

48. Twitter: aafromaa del.icio.us: aafromaa AIM: aafromaa Slideshare: aafromaa Flickr: aafromaa YouTube: aafromaa blog.aafromaa.com Or you can find me and “friend” me in these places.