Content marketing is a hot topic for associations looking to provide more value and stay relevant for their members.
How can associations be sure they are creating the right kinds of content? Will their members even read it, let alone find if valuable or share it with others?
This webinar will include some of the best tips, tools and tactics for creating content that your members will value and help you grow your organization.
Learn how to be the resource your members need and become a critical partner in their success.
Plus we’ll include 25 sample blog post ideas to get you going quickly on new content for your members.
Learn how to attract new members, engage current members and measure the results.
As an association professional, you understand the necessity to grow and engage your membership base. But do you know how to use LinkedIn to maximize your efforts?
Curt Moss, Senior Product Marketing Manager at WebLink International, will share how your organization can utilize LinkedIn to help exceed your membership goals.
In this webinar you'll learn how to:
- Create a company profile, including some of the newest features you may not know are available.
- Attract followers through the right content and by leveraging LinkedIn Groups.
- Utilize best practices to achieve more views, comments and shares.
- Create an affordable, targeted ad campaign that generates results.
From Soap to Hobbits: Content Marketing Lessons for Associations from Major B...Vanguard Technology
Content marketing is exploding, and major brands like General Mills, Dove, Charbroil and many more are leading the way. What are their approaches with stories, photos, videos, and other content that are getting results and what are the lessons for association executives?
In this presentation from ASAE's Great Ideas 2014 Conference, participants were shown content examples from major brands with discussion that focused on what works in connecting the audience to a brand and how brands are effectively associating themselves with stories and concepts.
5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...Vanguard Technology
Today’s crowded online environment includes mobile experiences, social traffic and changing search technologies that call for more care and feeding than “throw it on the web and forget about it.” This quick hitting session equipped association communicators with the tools and techniques to practically and methodically turn their website into the most effective communications tool in their toolbox.
Presented at ASAE's 2014 Membership, Marketing and Communications Conference
Creating Personalized Website Experiences: One Site Does NOT Fit All!Vanguard Technology
Presentation given at the 2015 ASAE Technology Conference covering content personalization for websites. Session touches on personalization strategy, integration, user data, and offers a framework for developing a web content personalization strategy and plan.
Learn how to attract new members, engage current members and measure the results.
As an association professional, you understand the necessity to grow and engage your membership base. But do you know how to use LinkedIn to maximize your efforts?
Curt Moss, Senior Product Marketing Manager at WebLink International, will share how your organization can utilize LinkedIn to help exceed your membership goals.
In this webinar you'll learn how to:
- Create a company profile, including some of the newest features you may not know are available.
- Attract followers through the right content and by leveraging LinkedIn Groups.
- Utilize best practices to achieve more views, comments and shares.
- Create an affordable, targeted ad campaign that generates results.
From Soap to Hobbits: Content Marketing Lessons for Associations from Major B...Vanguard Technology
Content marketing is exploding, and major brands like General Mills, Dove, Charbroil and many more are leading the way. What are their approaches with stories, photos, videos, and other content that are getting results and what are the lessons for association executives?
In this presentation from ASAE's Great Ideas 2014 Conference, participants were shown content examples from major brands with discussion that focused on what works in connecting the audience to a brand and how brands are effectively associating themselves with stories and concepts.
5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...Vanguard Technology
Today’s crowded online environment includes mobile experiences, social traffic and changing search technologies that call for more care and feeding than “throw it on the web and forget about it.” This quick hitting session equipped association communicators with the tools and techniques to practically and methodically turn their website into the most effective communications tool in their toolbox.
Presented at ASAE's 2014 Membership, Marketing and Communications Conference
Creating Personalized Website Experiences: One Site Does NOT Fit All!Vanguard Technology
Presentation given at the 2015 ASAE Technology Conference covering content personalization for websites. Session touches on personalization strategy, integration, user data, and offers a framework for developing a web content personalization strategy and plan.
Website Redesign and CMS Migrations: Best Practices and Horror Stories. Presented by Amanda Charney, Ben Forstag and Ray van Hilst at the Association Media Publishing 2013 Annual Meeting
Fail at Scale: Large Enterprises and the Challenges of In-House SEOKeith Goode
Given at Pubcon Virtual 2020 on Thursday, October 15th by Keith Goode, Sr. SEO Strategist at IBM.
Whether the culmination of several big changes on your site results in a massive loss of link equity or one small change breaks your canonical tagging, working on a large enterprise site has its share of dangers and pitfalls. With 20,000 hands in the mix, whether coding or writing content, each one can be a single point of failure or be part of "death by 1,000 cuts."
In this session, Keith Goode will go through examples of site failures that have rocked large sites, how they were diagnosed and the fixes put in place to repair the damage. He'll also cover how you can monitor for small and large changes alike and treat them before they impact the site negatively.
Lastly, he'll walk through his revised position on democratization and how he's modified his training to be more relevant to the disciplines of his students.
My focus in this presentation is to show what Google is looking for in relation to search engine optimization. I also briefly address ads, social media and how to pick an SEO firm. I am an attorney presenting to attorneys, but anyone should find the concepts useful. This is meant to be a basic level seminar for those who don't know much about SEO.
Implementing SEO Strategies for Small Business Health Care CompaniesRyan McEniff
Learn how a small business can increase their SEO, ranking, and backlink profile through strategies you can implement right now.
https://www.mwhomecare.com
Unsexy, compliant and boring? The 5 missed opportunities of B2B content marke...Sticky Content
B2B Marketing Summit, 18 June 2013:
Content marketing gurus too often focus on glamorous or quirky B2C examples. Lovely to look at, but not much help if you’re producing content about industrial air conditioning units, with numerous unenlightened stakeholders offering editorial advice.
Catherine Toole suggests 5 key activities which support high-quality B2B content marketing. And nobody need volunteer to bungee jump off a space station.
Professional Diploma in Digital Marketing by DigiPro Academy Jaipur |
Digital Marketing Course Institute in Jaipur
Learn More:- https://www.ptaindia.com/digital-marketing-course-in-jaipur/
Website Redesign and CMS Migrations: Best Practices and Horror Stories. Presented by Amanda Charney, Ben Forstag and Ray van Hilst at the Association Media Publishing 2013 Annual Meeting
Fail at Scale: Large Enterprises and the Challenges of In-House SEOKeith Goode
Given at Pubcon Virtual 2020 on Thursday, October 15th by Keith Goode, Sr. SEO Strategist at IBM.
Whether the culmination of several big changes on your site results in a massive loss of link equity or one small change breaks your canonical tagging, working on a large enterprise site has its share of dangers and pitfalls. With 20,000 hands in the mix, whether coding or writing content, each one can be a single point of failure or be part of "death by 1,000 cuts."
In this session, Keith Goode will go through examples of site failures that have rocked large sites, how they were diagnosed and the fixes put in place to repair the damage. He'll also cover how you can monitor for small and large changes alike and treat them before they impact the site negatively.
Lastly, he'll walk through his revised position on democratization and how he's modified his training to be more relevant to the disciplines of his students.
My focus in this presentation is to show what Google is looking for in relation to search engine optimization. I also briefly address ads, social media and how to pick an SEO firm. I am an attorney presenting to attorneys, but anyone should find the concepts useful. This is meant to be a basic level seminar for those who don't know much about SEO.
Implementing SEO Strategies for Small Business Health Care CompaniesRyan McEniff
Learn how a small business can increase their SEO, ranking, and backlink profile through strategies you can implement right now.
https://www.mwhomecare.com
Unsexy, compliant and boring? The 5 missed opportunities of B2B content marke...Sticky Content
B2B Marketing Summit, 18 June 2013:
Content marketing gurus too often focus on glamorous or quirky B2C examples. Lovely to look at, but not much help if you’re producing content about industrial air conditioning units, with numerous unenlightened stakeholders offering editorial advice.
Catherine Toole suggests 5 key activities which support high-quality B2B content marketing. And nobody need volunteer to bungee jump off a space station.
Professional Diploma in Digital Marketing by DigiPro Academy Jaipur |
Digital Marketing Course Institute in Jaipur
Learn More:- https://www.ptaindia.com/digital-marketing-course-in-jaipur/
Properties of ceramics; Classification of ceramics; Ceramic raw material; Fabricating and processing of ceramic;Application of Ceramics; Glasses; Clay Products; Structural clay product; Whitewares; Refractories: Fireclay; Silica; Basic refractories; Special refractories; Abrasives; Cements; Advanced Ceramics
Every visit to your website is an opportunity to further engage an existing member or to convert a new member. But is your website providing a positive experience for all visitors, offering the right content and tools? Curt Moss, Senior Product Marketing Manager at WebLink International, will share how your website could be letting down your members, and what you can do to better serve each of your audiences.
Webinar Attendees Will Learn The Following:
- The tools, functionality, and content association members want to see.
- The importance of a mobile-friendly website, and what it means for your association now and in the future.
- How to get more website referrals to your members, and share measurable results.
- How new website technology can make it easier to engage and retain your members.
5 Ways Your Website Lets Your Members Down Curt Moss
Here's a presentation I did for WebLink International on December 11, 2013. Description below:
Every visit to your website is an opportunity to further engage an existing member or to convert a new member. But is your website providing a positive experience for all visitors, offering the right content and tools? Curt Moss, Senior Product Marketing Manager at WebLink International, will share how your website could be letting down your members, and what you can do to better serve each of your audiences.
What is digital media an intro for BSSIAMoses Gomes
Presentation on why social media, SEO and PPC essential for SME sector? How SME sector can benefit from digital media marketing?
With so many questions on marketing front, SME sector is really facing with big fraudsters who con them on digital marketing.
This presentation focuses on basic aspects of website, SEO and Social Media, a DIY guide for the industry which can act as ready reckon-er to take those decisions on INTERNET MARKETING.
Further topics include:
- Importance of social media
- Pitfalls of social media
- Web 2.0
- Website meta tags
- Google analytics
- facebook page
- Google+
- Slideshare
- Twitter
- Online listings
and many more, read to know more.
A content strategy helps associations transform everything they do into relevant, meaningful, and useful tools and resources for their members. Content strategy is a disciplined way to bring out the value of the association's work, leading to more member participation, higher renewal rate, and greater understanding of the association's value to members. Presentation at the 2014 ESSAE Annual Meeting for NY State association executives
Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...Bespoke Agency
My presentation from the 2014 eCommerce conference and expo in Melbourne. In it i highlight a low cost scale able data driven content marketing technique for eCommerce sites. I call out tools you can use and how this fits into your wider SEO and content efforts. enjoy.
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to blogging for small businesses. Aaron Strout | @aaronstrout was the moderator of the webinar. Caron Beesley | @caronbeesley, an SBA blogger and Simon Salt | @incslinger, a small business blogger/digital strategist, were the panelists.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
Content represents the value that associations produce. Creating, publishing, and managing that content strategically is key to making the organization's value more visible to both existing and prospective members, and will enable the organization to thrive by helping its members succeed. This presentation covers a definition of content strategy, lists the problems content strategy can solve for associations, describes how to address challenges, and lists where to start.
How to Launch And Manage Your Social Media IdentityToby Elwin
A presentation delivered the Massachusetts Bay Organization Development Learning Group on how to join the social media marketing world spinning around us, creating a strategy, and managing a social media strategy.
This is a good introduction for those looking to understand some of the marketing changes and to look at which tools to manage your time effectively.
The presentation includes an introduction on how to blog and an overview of Digg, Twitter, Linkedin, RSS feeds, Google Analytics, Feedburner, and concludes with an example as well as recommended bloggers, websites, Twitter personalities, and books to further accelerate individual learning.
Demystifying Inbound Marketing: 5 Essential Elements to Attract, Retain and A...WebLink International
Inbound marketing is the process of getting found by potential members, rather than reaching out to them, as done in traditional marketing. Inbound marketing is more effective and costs less.
By bringing together a group of individuals with common attitudes, interests and opinions, associations have always been inbound by nature. However, many associations lack a marketing strategy that seamlessly integrates both content and experiences that seek to attract, retain and activate members.
Curt Moss, Senior Product Marketing Manager at WebLink, will share how to reach more of the right people, and how content can impact their behaviors and perceptions toward your organization.
In this webinar you'll learn:
- What inbound marketing is, why you should have an inbound marketing strategy and how to get started.
- The various channels that should be utilized including blogs, social media, and website landing pages to develop your inbound marketing strategy.
- How to create targeted content and the types of messages that drive the best results.
- The tools for executing a strategy that is easy to execute and delivers a return on your investment.
Wake up! It's time to talk about data!
Some of us can't get enough of data, while others of us find it, well...boring.
In this webinar, we'll show you why data is power - and how knowing what to measure will drastically grow your organization. WebLink President, CEO, and Founder DJ Muller will walk you through 5 surefire ways that you can use data to get more members - and prove that data is anything but boring once and for all!
In this webinar you will learn how to: interpret website traffic data to identify and target prospects; utilize data to boost website traffic and member referrals; create member personas to develop a personalized member engagement strategy; and track lead source data to improve marketing results.
Forward Thinking: How to Attract and Nurture Future Leaders Within Your Assoc...WebLink International
Association staff see the average age of members increasing. They see more and more white hair at conferences, a “sea of white”, says one, which is concerning when we think about the future of our associations. Who is going to be a member, contribute or volunteer?
Long-time members want younger members to join your association as they bring in new ideas, different best practices, and a fresh outlook. But, how do we attract, and then prepare these younger members to carry on your mission?
In this session we will explore a 3-step process for attracting new members to our associations. This process, adapted from IDEO’s famed innovation method, feeds strategy, innovation and marketing. We will discuss not only how to attract new members, but also how to engage these younger members who will be our association's future leaders.
With an astounding 1.49 billion monthly active users, Facebook continues to be the dominate social media platform. In fact, 72% of all online adults visit Facebook once per month, with 65% of users visiting the site daily!
There is no doubt that Facebook provides a fantastic opportunity for associations to connect and engage with their members. But, with the rules constantly changing, it can be difficult to keep those members engaged and capitalize on the power of the social media giant.
During this webinar, digital marketing strategist and social media expert Julia Campbell will show you 20 ways to supercharge your Facebook marketing efforts.
Lurking Alert! 5 Reasons Your Members Aren’t Actively Participating in Your O...WebLink International
You’ve created an online community, and it’s an awesome member benefit! But, your members don’t seem to be actively engaged. So, what’s the problem?
In this webinar Scott White, Account Executive at Connectik Technologies, will address the top 5 reasons why your members aren’t finding value through your online community. Gain insights, directly from customer feedback, about the tools and features necessary to set the stage for success, as well as what motivates members to start talking.
Social media is a hot topic among associations of all types and sizes. This comes as no surprise as it provides organizations with the ability to connect to a large audience at little to no cost.
However, despite this obvious benefit, it can undoubtedly be a challenge to build and execute a social strategy that drives measurable results – especially with all of the tools you have at your disposal.
During this webinar, KiKi L’Italien, social media and content strategist with Amplified Growth, Chuck Gose, co-founder of Indy Social Media and Tom Spalding, marketing and communications manager for Chimney Safety Institute of America, will come together to answer commonly asked questions about social media.
If your organization isn’t constantly striving to build and grow sponsorship opportunities, you’re missing out on an important revenue stream.
Understanding why sponsors buy, what techniques generate the most revenue, and how to price based on value rather than cost, are all key to selling sponsorships successfully.
In this free webinar, Dustin Gilbert, Business Development Representative at WebLink will share his wealth of experience with selling sponsorships in the association industry, identify the pitfalls most commonly seen and show you how to avoid those mistakes.
In this webinar, you will learn:
- Common misconceptions of selling sponsorships, and how a few quick fixes can mean big revenue.
- The keys for taking inventory and determining the various levels of participation you have to offer.
- How to research and qualify your ideal sponsors, and what messaging and value propositions will get them to buy.
- How to structure your pricing and packages in order to generate the maximum revenue for your organization.
What would happen if you could snap your fingers and double your website traffic? - Would membership increase? Would event attendance grow?
Your website provides members and prospective members access to your organization 24/7/365. While increasing website traffic doesn’t happen without effort, there are tried and true best practices and techniques to significantly drive traffic and engagement.
During this webinar, Benji Craig, Director of Digital Marketing at WebLink International will share actionable tips for getting traffic to your website. You’ll be surprised how quickly many of them can generate big results!
Bonus: Up to 3 lucky attendees will receive a free website consultation. But you must be present to win!
During the webinar, attendees will learn:
- Common mistakes associations make when developing their websites, and how you can easily fix them.
- Quick, creative ways to start improving SEO today.
- Key drivers of traffic growth and how focusing on these essential items can make the biggest impact.
- Design, navigation and content best practices for not only generating more traffic, but getting visitors to stay.
Slide Deck of Happy Hours and Hashtags: 40 Ways You've Never Thought of to En...WebLink International
Millennials will represent 40% of the total working population by 2020. If you haven’t already, it may be time review your association’s mission, communications, programs, and events to make sure you’re meeting the needs of this generation. But what do these young professionals really want anyway?
During this webinar, Ted Dann, Business Development Representative (and Millennial!) at WebLink International will share how you may need to reassess your current membership strategy, and will give you 40 new, creative ideas for attracting, engaging and retaining your youngest members.
During the webinar, attendees will learn:
- The steps needed to evaluate and audit your current messaging and programs.
- Proven strategies for growing your organization through the millennial generation.
- How to meet the needs of a cross-generational membership.
- 40 awesome ideas for engaging millennials that you can begin implementing right away.
Social Media SLAM Dunk: How to Increase Social Media Engagement by 35%WebLink International
We've all heard the statistics about driving engagement on social media by using pictures, but the real question is, how can you use this information to really move the needle on your social media outcomes?
In this webinar, social media and content strategist for Amplified Growth, KiKi L'Italien, will provide attendees with the tips and tricks they need to know when it comes to using images on multiple social media platforms.
Throughout the webinar, she'll explore questions like: How do we decide which images to use? How does video rank in comparison to static images? How can you tell if you have the right to post an image you find online? What kinds of best practices should you be following? Which online tools are best for creating better social media images? And much more!
Webinar Takeaways:
-Discover the unique role images play in impacting online behaviors
-Learn how to find high quality images that are available for use online
-Examine the differences between social media platforms when it comes to posting pictures and videos
-Hear about easy-to-use tools to use for creating, editing, and enhancing images
21st Century Salute - Keeping Donors Connected to You and Your CauseWebLink International
While you are able to more easily, and efficiently, communicate with your members, it has become increasingly difficult to catch their attention among the mass amounts of information they are exposed to every day. Unfortunately, this makes tasks such as fundraising even more challenging than they were before.
But, what if you knew how to leverage mobile technology to effectively get members to contribute to your fundraising efforts?
In this free webinar, Col Benjamin Farrell, Fundraising Consultant and Professional Benefit Auctioneer, will teach you how to have a "21st Century Salute," and "bring your mission, vision, and giving opportunities to where your donors are; on their phones!"
The easiest way to grow your membership is not to lose existing members. Utilizing the right member retention strategies can have a massive impact on your organization.
During this webinar, Janine Springer, IOM, Customer Success Manager at WebLink International and former CFO of the Rogers-Lowell Chamber of Commerce, will share strategies you can use to improve member retention by making sure that your members are engaged and committed to your organization's purpose.
Embrace it. Mobile devices are here to stay and your members are engaging with your organization on their Smartphones and tablets daily. With this in mind, what type of mobile experience are you currently providing your members?
Growing Your Membership Through LinkedIn With These 5 Simple StepsWebLink International
As an association professional, you understand the necessity to grow and engage your membership base. But do you know how to use LinkedIn to maximize your efforts? WebLink will share how your organization can utilize LinkedIn to help exceed your membership goals.
So, you're on social media. But what's working and what's not? And how can you tell? Social media can be hard to measure, but we'll give you the tools you need for figuring out what's engaging, retaining, and growing membership.
Social media shouldn't remain a mystery.. There is way too much at stake for you to ignore it. This webinar presents a framework for setting goals and measuring success.
In this webinar, Benji Craig from WebLink will share what to measure and how to measure it.
You’ll learn the following in this webinar:
• What tools are best for measuring social media campaigns.
• How to know what platforms and messages are working best to engage your followers.
• How to determine ROI from social media.
View recording: https://www.youtube.com/watch?v=KujE_etgwyw
Top 10 Tips for Smart Software Selection Success Before the SearchWebLink International
Do you dread using your current software? Does it lack key features, integrations and reports that you need to successfully run your organization?
Learn about when it's time to start looking for new software, and how to conduct a successful search.
You will learn:
• How to identify the signs that it's time to make a switch.
• The importance to understanding the foundation you have now, and how to build on it for the future.
• What to ask members, and how their needs should have an influence on your software selection.
• Top questions to ask vendors, and what's even more imporant than the technology itself.
Do you know why members buy from you? What is it about your sales approach that resonates most with prospective members and what could be improved?
Businesses, individuals, government agencies...no matter what types of members you sell to, every organization needs to understand exactly what motivates members to buy.
Tao Stadler, Senior Membership Management Executive at WebLink International, shares how better understanding your members can help you redefine your approach and sell more memberships.
In this presentation you will learn:
- The questions to ask during the sales process, and what you really need to know about your members in order to sell more.
- How helping your members compete and win in their businesses can drive results for your association.
- How to determine member ROI and find the members who will provide greatest value to your organization.
Memo to American Chambers of Commerce: Why Your Country Shouldn't Forget You WebLink International
Who helped build America while almost no one was watching? And why have we almost completely forgotten this?
A new book helps explain what chambers did, why they did it, and why we shouldn’t forget them. The book is called: The Magicians of Main Street: America and its Chambers of Commerce, 1768-1945. An epilogue takes the story up to today.
The author, Chris Mead, senior vice president of the Association of Chamber of Commerce Executives (ACCE) gives sneak peak into the book in this presentation. Mead will explain why chambers dreamed so much and reached so far – sometimes too far. But our country would be nothing like what it is if not for business organizations very much like yours.
Memo to American Chambers of Commerce: Why Your Country Shouldn't Forget YouWebLink International
Who helped build America while almost no one was watching? And why have we almost completely forgotten this?
A new book helps explain what chambers did, why they did it, and why we shouldn’t forget them. The book is called: The Magicians of Main Street: America and its Chambers of Commerce, 1768-1945. An epilogue takes the story up to today.
The author and our webinar host is Chris Mead, senior vice president of the Association of Chamber of Commerce Executives (ACCE). Mead will explain why chambers dreamed so much and reached so far – sometimes too far. But our country would be nothing like what it is if not for business organizations very much like yours.
This is the very first webinar on this topic since the book was published and had its debut at the ACCE convention last month, where it was the talk of the attendees. Come learn about the pickup teams of business people who changed their communities and, occasionally, their nation and even the world.
Do you spend your day in a frenzy of activity and then wonder why you haven't accomplished all you set out to do? It's possible to stop feeling so overwhelmed and stressed to meet deadlines by adopting simple time management strategies.
Rory Beall, National Sales Manager at WebLink International, shares 10 time management tips to help you accomplish your daily to-do list as well as those long term initiatives that seem to get devoured by urgent needs.
In today's fast paced world, the demands on our time are as high as ever. Rethink how you've been managing your time and start getting more done!
This presentation you will learn:
• Tools for scheduling, in order to more effectively plan your day.
• Prioritizing techniques for feeling more organized and productive.
• How to talk to your boss and other stakeholders about what tasks will drive greatest results.
• How taking time to relax and unwind can lead to increased productivity.
The 30 Minute Website Audit - Using Google to Make Your Website More EffectiveWebLink International
Are you using the wealth of data that Google provides to maintain and enhance your website? Are you overwhelmed with all of the data and don't even know where to start?
In this quick 30 minute website audit, Benji Craig, Senior Website Designer at WebLink International, will give you simple tips for using Google and its various tools to better understand what information they maintain on your website and how you can use it to your advantage. We’ll show you how you can leverage this information to make improvements, increase traffic and bring more value to you and your members.
You’ll learn the following in this webinar:
- A brief understanding of how Google.com works and why that’s important.
- How Google reads your website content and what they think is most valuable.
- How to use Google tools to find out what content you should be building on your website.
- Why your brand isn’t as important to your website success as you think.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels