This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to blogging for small businesses. Aaron Strout | @aaronstrout was the moderator of the webinar. Caron Beesley | @caronbeesley, an SBA blogger and Simon Salt | @incslinger, a small business blogger/digital strategist, were the panelists.
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
Inbound marketing workshop covering strategy, content generation, curation, distribution, repurposing and measurement. Also includes a case study on the Congregation.ie content led marketing approach.
5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...Vanguard Technology
Today’s crowded online environment includes mobile experiences, social traffic and changing search technologies that call for more care and feeding than “throw it on the web and forget about it.” This quick hitting session equipped association communicators with the tools and techniques to practically and methodically turn their website into the most effective communications tool in their toolbox.
Presented at ASAE's 2014 Membership, Marketing and Communications Conference
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
Inbound marketing workshop covering strategy, content generation, curation, distribution, repurposing and measurement. Also includes a case study on the Congregation.ie content led marketing approach.
5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...Vanguard Technology
Today’s crowded online environment includes mobile experiences, social traffic and changing search technologies that call for more care and feeding than “throw it on the web and forget about it.” This quick hitting session equipped association communicators with the tools and techniques to practically and methodically turn their website into the most effective communications tool in their toolbox.
Presented at ASAE's 2014 Membership, Marketing and Communications Conference
A guide for Advanced Supply Chain Group employees on how to create your LinkedIn profile, build your presence and engage with colleagues and customers.
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Creating Content for Facebook presented at the Facebook Bootcamp Sunshine Coast 16th September 2013 by Natalie Alaimo
Shared the four different types of content to use on your Facebook page.
From Soap to Hobbits: Content Marketing Lessons for Associations from Major B...Vanguard Technology
Content marketing is exploding, and major brands like General Mills, Dove, Charbroil and many more are leading the way. What are their approaches with stories, photos, videos, and other content that are getting results and what are the lessons for association executives?
In this presentation from ASAE's Great Ideas 2014 Conference, participants were shown content examples from major brands with discussion that focused on what works in connecting the audience to a brand and how brands are effectively associating themselves with stories and concepts.
This SlideShare tactic is a great way to start optimizing your decks to increase traffic and engagement from your audience.
Check out the full post on the SlideShare blog: http://blog.slideshare.net/2013/07/17/how-i-hacked-slideshare-to-optimize-twitter/
How to work blogging into your organization's communications plan, how to write an effective blog post, and why blogging is (or might not be) important. Participants will leave with an understanding of how to get started on blogging for their organization and inspiration to keep it going. Presented in a webinar for RE-AMP on 10/10/12
How to Create Unforgettable Facebook ContentPost Planner
Post Planner's Rebekah Radice and Diana Adams share their insider tips on how to make your Facebook content memorable.
View the webinar replay here: https://www.youtube.com/watch?v=qfix2gog0MI
Post Planner: www.postplanner.com
Mastering LinkedIn is not as complicated as you think. Make the most out of your time on the world's most popular social network for business. Create a killer profile, maximize your company page, convert connections into sales and more! Learn tips and tricks to leverage this powerful sales, marketing, human resources and professional development tool for your business.
How to untangle the puzzle that is ecommerce SEO
There is little doubt that competition within the online marketplace is fierce, performing SEO on any ecommerce site is not desirable, it now an essential ingredient for any business selling online.
Not only is it extremely difficult to compete against the ecommerce giants that are currently dominating the landscape, but most ecommerce sites by their very nature go against good SEO.
I will cover several reasons on the importance of blogging and the best practical strategies, tools, and resources to help you get targeted leads and prospects.
Blogging 101 presentation of AJ Matela (http://baklaako.com) and Mica Rodriguez (http;//micamyx.com) at the iBlog5 - The 5th Philippine Blogging Summit.
A guide for Advanced Supply Chain Group employees on how to create your LinkedIn profile, build your presence and engage with colleagues and customers.
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Creating Content for Facebook presented at the Facebook Bootcamp Sunshine Coast 16th September 2013 by Natalie Alaimo
Shared the four different types of content to use on your Facebook page.
From Soap to Hobbits: Content Marketing Lessons for Associations from Major B...Vanguard Technology
Content marketing is exploding, and major brands like General Mills, Dove, Charbroil and many more are leading the way. What are their approaches with stories, photos, videos, and other content that are getting results and what are the lessons for association executives?
In this presentation from ASAE's Great Ideas 2014 Conference, participants were shown content examples from major brands with discussion that focused on what works in connecting the audience to a brand and how brands are effectively associating themselves with stories and concepts.
This SlideShare tactic is a great way to start optimizing your decks to increase traffic and engagement from your audience.
Check out the full post on the SlideShare blog: http://blog.slideshare.net/2013/07/17/how-i-hacked-slideshare-to-optimize-twitter/
How to work blogging into your organization's communications plan, how to write an effective blog post, and why blogging is (or might not be) important. Participants will leave with an understanding of how to get started on blogging for their organization and inspiration to keep it going. Presented in a webinar for RE-AMP on 10/10/12
How to Create Unforgettable Facebook ContentPost Planner
Post Planner's Rebekah Radice and Diana Adams share their insider tips on how to make your Facebook content memorable.
View the webinar replay here: https://www.youtube.com/watch?v=qfix2gog0MI
Post Planner: www.postplanner.com
Mastering LinkedIn is not as complicated as you think. Make the most out of your time on the world's most popular social network for business. Create a killer profile, maximize your company page, convert connections into sales and more! Learn tips and tricks to leverage this powerful sales, marketing, human resources and professional development tool for your business.
How to untangle the puzzle that is ecommerce SEO
There is little doubt that competition within the online marketplace is fierce, performing SEO on any ecommerce site is not desirable, it now an essential ingredient for any business selling online.
Not only is it extremely difficult to compete against the ecommerce giants that are currently dominating the landscape, but most ecommerce sites by their very nature go against good SEO.
I will cover several reasons on the importance of blogging and the best practical strategies, tools, and resources to help you get targeted leads and prospects.
Blogging 101 presentation of AJ Matela (http://baklaako.com) and Mica Rodriguez (http;//micamyx.com) at the iBlog5 - The 5th Philippine Blogging Summit.
Have you thought of creating a blog for your business but aren't sure where to start? Join our Marketing team members as we cover: How to create a blog, how to get started, and content ideas. Plus, learn how to use your email marketing and blogs together! Our marketing experts will take you from start to finish for this fun and personal form of social media.
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...W2O Group
This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to creating content and engaging on social networks Like Facebook, LinkedIn and Twitter for small businesses. Aaron Strout | @aaronstrout was the moderator of the webinar. Jim Storer | @jimstorer, a small business owner and Greg Matthews | @chimoose (also of W2O Group), were the panelists.
Blogging 101 for small medium business successKIAI Agency Inc
As people become more and more engaged online your business blog is vital to the success of a professional practice or a small-mid sized business.
Learn from a seasoned pro on what it is and what to do.
• Basics of blogging for small business
• How to create blog posts
• Using blog content in social media
• How blogging helps SEO (search engine optimization)
Watch here: https://youtu.be/1AOamkFcLLk?t=17s
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
How to Quickly Find Awesome Ideas for Your BlogSteve Williams
This document is about idea generation for your blog post writing.
Here is a brief overview of what you will get from this document:
• Idea generation tips
• How to overcome your writer’s block
• The types of blog posts you need to write
• Copywriting techniques
• Ideas to create headlines
• Tips about lead magnets
• Evergreen content ideas
• Grammar and readability suggestions
This slideshare will share some simple tips on why you should blog, how to start blogging for business, the types of blogging and finding good content to keep your blog interesting.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
This slideshare is a presentation by Marsha Hudson, the social media coach. It gives the benefits of blogging for your company. The slideshare even gives you tips on getting started with blogging. Visit me at: www.marshalynnhudson.com
Blogging for business and content marketing training course by OpaceOpace Web Design
Blogging is used by many organisations to help them engage with new and existing customers, develop a “voice” to educate and inform visitors and also to boost visibility on search engines and social media. This business-focussed blogging taster seminar from internet marketing specialist Opace will provide a practical approach to blogging for business. Event hosted at Bournville College on 30th May 2013.
Common Sense for the C-Suite: Relevance is the New ReputationW2O Group
In today’s social/digital reality, Relevance has become the new reputation. This means that an organization must connect consistently and authentically on multiple levels with its key audiences — in areas that are both meaningful to the business- its core purpose and strategic direction - as well as areas that are meaningful to its audiences. What makes this different is the speed at which relevance forms and dissipates and the agility necessary to harness it for sustained growth and success.
In an age where information is ubiquitous and people move from one subject to another in a blink of eye, if your brand, product, service or company isn’t on their radar you don’t exist.
It’s all about connection.
In this issue of Common Sense for the C-Suite, we explore how organizations can drive growth and remain relevant in a crowded, distracted landscape.
Understanding Physician/ Patient Conversations OnlineW2O Group
MDigitalLife's Managing Director & Founder, Greg Matthews led a webinar discussing the evolution of online interactions between patients and Healthcare Providers (HCPs) and what healthcare companies need to know to stay ahead of the curve.
Innovations in Healthcare - US Chamber of CommerceW2O Group
W2O Group's president and author of Storytizing, Bob Pearson spoke at the US Chamber of Commerce's #healthforward event. He shared key insights on innovations in healthcare.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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2. #SBASocial
• Aaron Strout, Managing Director, W2O Group
• Co-author of Location-Based Marketing for Dummies
• Blog: http://blog.wcgworld.com
• Twitter: @aaronstrout
Today’s Speakers
• Simon Salt, Digital Marketing Strategist/Small Business Blogger
• Author of Social Location Marketing
• Blog: http://www.theincslingers.com/blog/
• Twitter: @incslinger
• Caron Beesley, Blogger, SBA.gov Community
• Small business owner, writer & marketing communications consultant.
• Blog: http://www.sba.gov/community/blog_contributors/1631
• Twitter: @caronbeesley
3. #SBASocial
• We ARE recording this webinar. You will
receive an e-mail with a link to the webinar
in the next 48 hours.
• Feel free to ask questions via the
“Questions” module in the GoTo panel on
the right of your screen.
• If you want to follow along on the back-
channel via Twitter, the hashtag is
#SBASocial.
Housekeeping
Special thank you to Justin Levy of Citrix for providing today’s GoTo Webinar platform – gotomeeting.com
4. #SBASocial
blog /blôg/
Noun
Short for web log: a type of website that is changed
regularly to give the latest news. The page usually
contains a person or business’s opinions, insights
or experiences. Many blogs allow for other people
to comment on the posts on the site.
8. #SBASocial
US Blogging Stats For 2012
42,000,000 Blogs in the US
329 Million People View A Blog Monthly
25 Billion Pages Viewed Monthly
500,000 Daily New Posts
400,000 Daily Comments
8 Source: http://blogging.org/blog/blogging-stats-2012-infographic/
9. #SBASocial
Businesses Blogging Stats
There are an
estimated 31
Million bloggers
in the US as of
July 2012
60% of
Businesses
have a Business
Blog
35% Blog At
Least Once A
Month
65% Haven’t
Blogged Once
In The Past Year
9 Source: http://blogging.org/blog/blogging-stats-2012-infographic/
10. #SBASocial
Value of Business Blogs
• Good for search engine optimization (SEO)
• Way to demonstrate thought leadership
• Lead generator
• Opportunity to showcase employees, partners and
clients
• Smart way to involve key stake holders in conversations
• Flexible way to present content on your website
10
11. #SBASocial
While sharing is important,
the real control rests with the 1 percent
The 1-9-90 Principle of
Social Media
Source: Jake McKee; Manhattan Research, Cybercitizen Health® v2.0-9.0
13. #SBASocial
• The key to effective blogging: write. And then write some more.
• Find an Editor: Nearly all writing benefits from an extra pair of eyes. Find a
good editor – or let us help – to spot leaps in logic and typos.
• Read/Research as Much as Possible: Blogs are a vehicle for both original
perspective and commentary. Understanding what others are saying can help
refine the arguments you wish to make.
• Prepare for a long-term commitment: Blogs are designed for continual updating;
Do you have something to say today? Tomorrow? A year from now
Road Rules
14. #SBASocial
What to blog about
• Have a goal and keep it in mind
- Thought leadership
- Information sharing
- Improved SEO
• Get ideas from others
- From customers, other bloggers, your industry
- Use comments feature/social media for ideas and input
- Tie in marketing campaigns / topical events
• Write within your means
• Showcase people
- Introduce your staff, what do they bring to the table
- Interview an industry expert
15. #SBASocial
What to blog about (cont.)
• Be helpful – offer tips, “how-to” content
- Become the go-to resource in your area of expertise
• Share the load – invite guest bloggers
• For more ideas, read:
• http://www.sba.gov/community/blogs/
never-run-out-blog-topic-ideas-here-are-36
16. #SBASocial
Writing your blog – write for your reader
• Improve your hit rate with headlines that resonate with
the reader but also with the search engine (“Top 10
ways to…”, “5 Tips…”, “How-to…” work well)
• Avoid musings – in the headline, in the intro, get straight
to the point
• Start with a question - what is it you want to answer for
your readers?
• End with a question
• Be conversational – connect with the reader
• Link, link, link - you can’t convey everything in one article
- Link to bulleted list of “Related Articles” and “Additional
Resources” at end of post
19. #SBASocial
Respect Copyright
19
Never use images/content/etc found on the web
unless you have permission or the site states
permission and under what conditions
– Look for the Creative Commons copyright license
symbols which make it easy to know how to share
content legally
20. #SBASocial
Blog Titles – The Good, the OK, the ?!
• Write your
headline last
• Be descriptive
• Be concise
• How do you
search?
• Use tips, how to’s
and questions
• Don’t make
statements
22. #SBASocial
Sharing Your Content
• Plugins for sharing across Social Networks – supported
on all platforms
• Use Social Networks individually – craft different
messages for each platform. E.g. Twitter, Facebook,
Linkedin, G+
• Build a network of co-authors you can share links with
• Build a presence on other blogs that post content that
supports yours, leave a comment with a link to your post
22
23. #SBASocial
Case Study
23
• River Pools and Spas – Owner, Marcus Sheridan, started in 2008 by answering
customers questions via blog posts
• Today, his company gets more traffic than any other pool company in the world
Source: http://www.copyblogger.com/brick-and-mortar-content-marketing/
25. #SBASocial
Small Business Blogs
• SBA’s Blog
http://www.sba.gov/community/blogs
• Jim Connolly’s Marketing Blog – Marketing tips and ideas to
help you grow your business – http://jimsmarketingblog.com
• Escape from Cubicle Nation – advice for small/startup biz
http://www.escapefromcubiclenation.com/pamela-slims-blog
• CopyBlogger – All things content marketing for small biz –
• http://www.copyblogger.com/blog/
• Duct Tape Marketing –
http://www.ducttapemarketing.com/blog/
• WCG’s Blog (a W2O Group Company) –
http://blog.wcgworld.com