1) The document provides 6 strategies for increasing website traffic: 1) Submitting the website to search engines like Google and Bing, 2) Providing valuable free content to attract visitors, 3) Blogging regularly and sharing blog posts on social media and other sites, 4) Repurposing blog content in different formats, 5) Building links from relevant directories, lists, and other sites, and 6) Optimizing the website for search engines through keywords and page content. 2) It emphasizes creating and sharing useful content on a regular basis, as well as getting other sites to link to your content, in order to attract more visitors from search engines and social media. 3) Additional tips include improving website speed

1. START

10. HOW TO INCREASE
YOUR
WEBSITE TRAFFIC
10

11. • Founder Silver 6 Media - Website Design/Development
• Web Designer/Developer/Marketer
• 20 yrs Marketing Experience - various organizations
11
ERICROWEN
www.silver6.ca
Silver 6 Media exists to help entrepreneurs and small business get online to grow their brand
and revenues. We help small business grow by designing clear and effective websites using our
strategic process, personalized support and training.
• Run Brant Wordpress MeetUp
• Speak / Write on topics related to websites
- Wordpress, Digital Marketing,
- Website Design, Social Media etc.

12. LETS BE SOCIAL TONIGHT !
Are you on ..
&/or
Use Hashtag #Silver6WebTrafficTips
12

13. SHARING IS CARING

14. "BUILD IT AND THEY WILL COME"
NOPE
14
#Silver6WebTrafficTips

15. TOUGH REALITY
• 2.5 billion people now surf the web
• Chances are slim a customer will randomly happen on your site
Imperative to use a variety of strategies
to get your website noticed
6 Strategies Tonight !!
15
#Silver6WebTrafficTips

16. 6 STRATEGIES
#1. TELL GOOGLE AND BING YOUR WEBSITE EXISTS.
Indexing
https://www.google.com/webmasters/tools/
www.bing.com/toolbox/webmaster
• submit a site map
• enter urls: http://yourwebsite.com
• Geo Targeting - Country
• index status
• pages crawled
16
#Silver6WebTrafficTips

17. 17
#Silver6WebTrafficTips
6 STRATEGIES
#2. Give people a reason to visit your website.
Provide something of value - for free
• E-Book
• Free pack of photos photos
• 1 on 1 Phone/Skype consultation
• Get our Top 10 list of ....
• How to maintain your shiny new...
Side tip:
Lead generation
Enter your email address to receive...

18. 6 STRATEGIES
#3. BLOG - 'Content is King'
Search Engine Gods - new content
TITLE - BLOG ?
• "I Don't know what to write about"
• "I'm not a writer"
• "Don't have time to write"
18
#Silver6WebTrafficTips
Articles / News / eJournal /
From the Mind of Jason
Hate the word Blog ?
???

19. "I don't know what to write about"
19
#Silver6WebTrafficTips
6 STRATEGIES
Still #3... BLOG - 'Content is King'
• Top 10 reasons to buy/own
• How to get the longest and best use of your new...
• Did you know??
• Industry News/Events
• New regulations/rules
• Winning Awards
• Employee Milestones-awards-achievements
• Completed new training on..
• Buying tips
• How to assemble..
• Most often asked questions from your customers
• How much does XXX cost.
• Should your contractor have XX certification
• Story about your supplier
• YouTube videos

20. LinkedIn - Groups
20
#Silver6WebTrafficTips
6 STRATEGIES
Still ..#3. Blog - Market that shiny new article
• Facebook
• Twitter
• Pinterest
• LinkedIn
• Google+
Where ?
continued..
Social Media
www.yourwebsite.com
Read the
full article
• Digg.com
• reddit.com
• stumbleupon.com
• guest post others blogs
Other Websites
Tips:
Keep it relevant
Use Images
Relevant links to past articles

21. 6 STRATEGIES
#4. Repurpose that Blog Article
21
#Silver6WebTrafficTips
Save time - more efficient
Examples:
• Turn that article into a powerpoint presentation - slideshare.net
• Convert it into a list
• Create a Video - upload to YouTube acct
• Expand the material a little and give a seminar
or workshop in the topic
• Include it in your newsletter

22. 22
#Silver6WebTrafficTips
6 STRATEGIES
#4-b. Make it easy to share
How your biggest fans can help you ?
Not just blog article
Sale on a product Announcement
Diagram
Directions
Photos New service provided

23. SUBTLE REMINDER
TIME
#Silver6WebTrafficTips

24. WHY NOT SHARE
SOMETHING
ABOUT TONIGHT ?
Happiness is a
sharing !!
Don't
Forget to use
Hashtag
#SilverWeb6TrafficTips

25. 25
#Silver6WebTrafficTips
6 STRATEGIES
#5. Link Building
Where ?
Research : Competition
https://moz.com/
researchtools

26. 26
#Silver6WebTrafficTips
6 STRATEGIES
Still ..#5... Link Building
Directories

27. 27
#Silver6WebTrafficTips
6 STRATEGIES
Still ..#. Link Building
Google Maps

28. 28
#Silver6WebTrafficTips
6 STRATEGIES
Still ..#5. Link Building
Industry lists
Associations
Suppliers websites

29. 29
#Silver6WebTrafficTips
6 STRATEGIES
#6. S.E.O - Search Engine Optimization
Know your keywords / phrases
Research - Google Adwords - Keyword Planner
(formerly Google Keywords Tool)
Ensure pages/articles contain those words/phrases in a natural
sounding way - don't forget about your Social Media accts too!!
Try to beat Google - At your own risk!!

31. 31
#Silver6WebTrafficTips
6 STRATEGIES
EXTRA BONUS SLIDE
• Website speed ... affects ranking = affects traffic
• Be active in online forums - comment on others posts
i.e. LinkedIn Brantford, In Sync Brant
• Website URL on ALL printed & digital material - don't forget
email signature, social media accounts, profiles etc
• Get on YouTube - create account - upload videos
• Interview an influencer in your niche - video, audio (podcast), blog
• Encourage Happy Customers to go online provide reviews on various
websites : Yelp, Google Maps review, Tripadvisor,

32. 6 STRATEGIES
32
#Silver6WebTrafficTips
THANK YOU
Slides can be found on our website: www .silver6.ca
@ericrowen6
facebook.com/Silver6.ca
linkedin.com/in/ericrowen
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