What are the 4 characteristics of CTAs that convert?
Secrets to LinkedIn Networking Success for Lead Generation
1. Secrets to LinkedIn Networking
Success for Lead Generation
Presented by: Michelle Hummel
2. 7 Top Social Media Myths for Financial Advisors Debunked
Thanks for joining me today!
Michelle Hummel
CEO of Web Strategy Plus offering
Web Design, Social Media, Mobile
Apps, SEO, Content, PPC + More!
Founder of Web Media University &
Cincinnati Social Media Enthusiasts
Live Tweeting? Post to #sme2015
3. LinkedIn Facts & Stats
7 Top Social Media Myths for Financial Advisors Debunked
• Launched in May 2003
• 161 million members
• Operates in over 200 countries
• 2 new members per second
• 5.3 billion professionally-oriented
searches on the platform
• More than 2 million LinkedIn
Company pages
Average Member:
• College educated
• 43 years old
• Making $107,000
LinkedIn is 277% More Effective for Lead Generation Than Facebook & Twitter!
4. Become a Thought Leader
7 Top Social Media Myths for Financial Advisors Debunked
• Create your blog posting strategy
• Commit to writing at least 2 – 4
blogs per month (or hire someone
to do it for you)
• Look for blogs in your Industry
that create content you can share
Blog Topic Ideas:
• Answer FAQ’s
• Solve Problems, Give Examples
• Provide the latest tips on your
Industry
5. Stay Visible With Good Content
7 Top Social Media Myths for Financial Advisors Debunked
• Manually post your blogs to
the website
• Automate blog posts to your
LinkedIn account
• Invest in a social media
posting tool like
SendSocialMedia.com
Post Your Blog Content To:
• LinkedIn Profile
• LinkedIn Groups
• LinkedIn Company page
6. Publish your blogs on the LinkedIn Network
7 Top Social Media Myths for Financial Advisors Debunked
• Notifications are sent to all
your followers when you
manually add a new post
• People can “follow” you and
stay aware of all your new
content
• Your article could be
featured on the front page of
LinkedIn
• Add keywords to help you
reach your target audience
7. Customize Your Headline for SEO
7 Top Social Media Myths for Financial Advisors Debunked
• What keywords would you like people to find you with?
• List your services in the keywords
8. Customize Your Web Links
7 Top Social Media Myths for Financial Advisors Debunked
• Link up to 3 websites directly from your LinkedIn profile
• Make sure you customize this text
• Be sure to add your Twitter ID
9. Optimize Your Summary Text with Keywords
7 Top Social Media Myths for Financial Advisors Debunked
• Use keywords in your summary to draw relevant searches
10. Use the Maximum Characters
7 Top Social Media Myths for Financial Advisors Debunked
• Search engines like high word count and relevant keywords
Headline – 120 Characters
Summary Field – 140 Characters
Position (Job) Title – 100 Characters
Position Description – 2,000 Characters
Interests – 1,000 Characters
11. Add even more info to your profile
7 Top Social Media Myths for Financial Advisors Debunked
• Languages you speak
• Volunteering
• Honors & Awards
• Test Scores
• Courses
• Patents
• Causes you care about
• Supported Organizations
• Publications
12. Manage your Skills & Endorsements
7 Top Social Media Myths for Financial Advisors Debunked
• Newer feature to
LinkedIn
• By default it can add
skills they are not a
good match
• Be sure to add the
correct skills so your
peers are endorsing
you for the ones you
truly want
13. Add Apps to Personalize your Profile
7 Top Social Media Myths for Financial Advisors Debunked
• SlideShare app
• Portfolio Display by Behance
Promote:
• YouTube Videos
• Presentations
• Infographics
• Brochures
• Sales Kit
14. Request Recommendations
7 Top Social Media Myths for Financial Advisors Debunked
• Users with
recommendations are 3
times more likely to get
inquiries through LinkedIn
searches
• Post these
recommendations on your
website
• Best way to get – is to give
https://www.linkedin.com/recs/ask
15. Register a Company Profile
7 Top Social Media Myths for Financial Advisors Debunked
• You will need the domain
name of the actual
website to register it
• Company profiles rank
high in Google search
• Be sure all your
employees personal
profiles are linked to the
Company page
16. Promote Your LinkedIn Profile
7 Top Social Media Myths for Financial Advisors Debunked
• Get your vanity URL
• Add this link to your business
cards
Add LinkedIn buttons to:
• Web pages
• Email Newsletter
• Signature lines
Wisestamp.com
17. Grow Your Network Fast
7 Top Social Media Myths for Financial Advisors Debunked
• Go to the groups directory
ad search for “LIONS” or
Open Networkers
• Post that you are an Open
Networker
• The more connections you
have and can stay in front of
increases your reach
18. Join and Participate in Groups
7 Top Social Media Myths for Financial Advisors Debunked
• Maximum groups you can join is
50
• Answer questions
• Provide helpful feedback
• Be seen as an expert in your
Industry
• Provide links to helpful resources
• Follow thought leaders in the
group or your competition to learn
more
19. Create an Industry Related Group
7 Top Social Media Myths for Financial Advisors Debunked
• What type of customer are you
trying to attract?
• Create a group that would interest
those people
• Example: my best prospect is
someone who A) is considered an
entrepreneur B) would be
interested in learning more about
Social Media
Examples:
• Entrepreneurs Advice Club
• LikeSocialMedia.com
• The Social Media Exchange
20. Manage and Grow Your Group
7 Top Social Media Myths for Financial Advisors Debunked
• Send Invitations to Join
• Send Announcements
• Create Welcome Messages
• Group Settings
• Group Rules
• Assign Group Managers
21. Promote Your Group
7 Top Social Media Myths for Financial Advisors Debunked
• Create an icon to represent
your group like my “E” for
the Entrepreneurs Advice
Club
• Promote this icon along
side your other social
media icons
• It will generate curiosity
and you will find more
people joining your group
22. Cross Promote Your Group
7 Top Social Media Myths for Financial Advisors Debunked
With the same name:
• Create a Facebook group
• Create a Google Plus
Community
• Consider building a website
aka “Content Hub” with the
group name and driving
everyone back to your website
• Example –
LikeSocialMedia.com
23. Publish Ads on the LinkedIn platform
7 Top Social Media Myths for Financial Advisors Debunked
• Create a Pay Per Click Ad or Sponsor your Content
• Target your audience to get best results
24. Download LinkedIn Mobile Apps
7 Top Social Media Myths for Financial Advisors Debunked
• LinkedIn supports the iPhone,
Blackberry, Android and Palm
devices
• Get updates and share your
status – all while on the go!
• Send birthday wishes,
congratulate on promotions etc.
Top LinkedIn Apps
• LinkedIn App
• LinkedIn Connections
25. 7 Top Social Media Myths for Financial Advisors Debunked
Quick Ways You Can Improve Your LinkedIn Marketing Strategy
Invest in a tool to help you monitor your brand
across the web on all the review sites –
SendSocialMedia.com
Partner with a company to help you create a
LinkedIn marketing strategy
Stay educated with Web Media University
Attend more Cincinnati Social Media Enthusiasts
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