The 30 Minute Website Audit - Using Google to Make Your Website More Effective
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Are you using the wealth of data that Google provides to maintain and enhance your website? Are you overwhelmed with all of the data and don't even know where to start? In this quick 30 minute website audit, Benji Craig, Senior Website Designer at WebLink International, will give you simple tips for using Google and its various tools to better understand what information they maintain on your website and how you can use it to your advantage. We’ll show you how you can leverage this information to make improvements, increase traffic and bring more value to you and your members. You’ll learn the following in this webinar: - A brief understanding of how Google.com works and why that’s important. - How Google reads your website content and what they think is most valuable. - How to use Google tools to find out what content you should be building on your website. - Why your brand isn’t as important to your website success as you think.
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The 30 Minute Website Audit - Using Google to Make Your Website More Effective
- 1. The 30 Minute Website Audit Using Google to Make Your Website More Effective Hashtag: #Connect30
- 2. About WebLink We are an Indianapolis-based SaaS company, established in 1996 and we are one of the leading software provider to business associations and chambers of commerce.
- 3. About WebLink • Association Management Software • Website Design & Development • Non-Dues Revenue Programs • Partner in Your Success
- 5. About Benji Craig • Senior Website Designer with WebLink since 2000 • Passion for anything related to passion fruit, technology, sports and movies • Married for 17 years • Owner 2 wonderful boys
- 6. The 30 Minute Website Audit Using Google to Make Your Website More Effective Hashtag: #Connect30
- 7. Whyshould we care about Google?
- 8. Google Websites - Web Search Data comScore Releases March 2014 U.S. Search Engine Rankings
- 12. • Spell Correction • Auto Complete • Synonyms Finder • Query Understanding • Google Instant • Search Methods GOOGLE WRITES PROGRAMS TO GIVE YOU THE BEST RESULTS
- 13. What are you looking for? • Rabit • Rab... • Bunny • Little animals that like carrots
- 14. 200 QUESTIONS
- 15. Indiana Mineral Aggregates Association The purpose of the Indiana Mineral Aggregates Association is to solve common problems of the Indiana aggregate producing industry.
- 16. Don't Tip the Scales Brand Search Anatomy of Search Results Site Index Linking The Website Audit Checklist Keyword Research Keyword Planner Tool Advanced Search Search Other Media Bounce Rate Hashtag: #Connect30
- 17. • Use Google Chrome • Non-Personalized Search • Go Incognito Don’t Tip THE SCALES
- 18. • Use Google Chrome • Non-Personalized Search • Go Incognito Don’t Tip THE SCALES
- 19. Don't Tip the Scales Brand Search Anatomy of Search Results Site Index Linking The Website Audit Checklist Keyword Research Keyword Planner Tool Advanced Search Search Other Media Bounce Rate Hashtag: #Connect30
- 20. Brand Search & ANATOMY OF SEARCH RESULTS
- 21. GOOD BAD NEUTRAL
- 22. Don't Tip the Scales Brand Search Anatomy of Search Results Site Index Linking The Website Audit Checklist Keyword Research Keyword Planner Tool Advanced Search Search Other Media Bounce Rate Hashtag: #Connect30
- 23. GOOD BAD NEUTRAL
- 24. Don't Tip the Scales Brand Search Anatomy of Search Results Site Index Linking The Website Audit Checklist Keyword Research Keyword Planner Tool Advanced Search Search Other Media Bounce Rate Hashtag: #Connect30
- 25. GOOD BAD NEUTRAL
- 26. Don't Tip the Scales Brand Search Anatomy of Search Results Site Index Linking The Website Audit Checklist Keyword Research Keyword Planner Tool Advanced Search Search Other Media Bounce Rate
- 27. Non-Brand Search WHAT YOU SHOULD BE FOCUSING ON What are aggregates?
- 28. Keyword Research Find out what is being searched within your brand - Full Brand Name, Company Staff, Location, etc.
- 29. Keyword Research Chip away at your brand to find core keyword targets.
- 30. Keyword Research Learn your ABCs.
- 31. Don't Tip the Scales Brand Search Anatomy of Search Results Site Index Linking The Website Audit Checklist Keyword Research Keyword Planner Tool Advanced Search Search Other Media Bounce Rate Hashtag: #Connect30
- 32. Keyword Planner Tool Use the Keyword Planner to get keyword ideas and traffic estimates.
- 33. Keyword Planner Tool Individual keywords are as tough as concrete to rank for, but group ideas are a much better building strategy. (See what I did there?)
- 34. Don't Tip the Scales Brand Search Anatomy of Search Results Site Index Linking The Website Audit Checklist Keyword Research Keyword Planner Tool Advanced Search Search Other Media Bounce Rate Hashtag: #Connect30
- 35. Advanced Google Search Individual keywords are as tough as concrete to rank for, but group are a much better building strategy.
- 36. Advanced Google Search - Segmentation Start to trim down exactly how Google sees your content.
- 38. Advanced Google Search - File Type: PDF Different forms of content might help your website be found.
- 39. Advanced Google Search - File Type: Image Developing photos and graphic images is a great way to diversify your website content.
- 40. Don't Tip the Scales Brand Search Anatomy of Search Results Site Index Linking The Website Audit Checklist Keyword Research Keyword Planner Tool Advanced Search Search Other Media Bounce Rate Hashtag: #Connect30
- 41. Bounce Rate HOW TO MEASURE IT PROPERLY
- 42. Bounce Rate HOW TO MEASURE IT PROPERLY
- 43. Bounce Rate Look at your bounce on individual pages, not by the average of the entire website.
- 45. Coming Up: 3 Questions
- 46. WebLink Recap: AN INTEGRATED SOLUTION • ONE web-based centralized database • Prospects, members, non- members and all reps in same system • Financials, events, email, committees, website, reporting
- 47. CMS Select – Website Management Tool • Simple to drag and drop content • Responsive website design • Automatically adjusts for any screen • Fully integrated database and website
- 48. 3 Questions Please answer these to receive a copy of the presentation.
Editor's Notes
- 94% customer retention rate
- According to comScore data from the March 2014 U.S. Search Engine Rankings - Google websites handle almost 70% of web searches (67.5%). Reviewing WebLink website traffic sources, we see that most association and membership-based websites are getting 60-80% of their website traffic from search. Obviously, these trends might not match up to your analytical data, but that might just mean there is a lot content to bake!
- Google sends spiders or ‘GoogleBot’ to crawl the web starting on a few pages and following the links on those pages. These data collecting spiders send back information to Google in the turn of over 100 million gigabytes of information.
- The Google algorithms (or programs) have been developed to give you the best results possible - no matter the situation. Pretend this is the grand master Bobby Fischer-like champion of card catalog, but they only need 1 - most of the time anyway.
- Spell Correction Auto Complete Synonyms Finder Query Understanding Google Instant
- Google decides what to show you by asking THEMSELVES over - Domain Factors (age) - Page-Level Factors (what is the title or how fast speed did the page load) - Site-Level Factors (site architecture and server location) - Back Link Factors (# of links or value of the page linking to you) Other factors
- Just to name a few things…. Streets, bridges, plates, glass, pencils, cereal and
- - Use Google Chrome and you can help NOT have personalized search results.
- - Create an Incognito tab for searching.
- - Rabit - Rab... - Bunny - Little animals that like carrots -
- Are you first? How many total results? Sub-Stack? Google+? Map? Hours? Reviews?
- - The number of pages you have on your website doesn’t really matter. If you’re getting the messages across with the content you have and you’re addressing the users needs, then don’t worry about it. But if you’re interested in website growth and adding more value to your membership, then you might want to develop new pages. - The title, short description of each snippet should persuade the user that - yes - this is the content I’m looking for.
- - To determine if the number of links back to your website is good, you should do some competitive analysis to do this same task on their domain. - You want to get relevant domains within your industry to link to you. - Also, you can compare this data to that found in referring sources of Google Analytics.
- - - Rabit - Rab... - Bunny - Little animals that like carrots -
- - - Rabit - Rab... - Bunny - Little animals that like carrots -
- - - Rabit - Rab... - Bunny - Little animals that like carrots -
- - Knowing that it’s Google’s mission to give everyone the most relevant search results, it would make sense that auto-suggestions would frequently searched terms.
- - Knowing that it’s Google’s mission to give everyone the most relevant search results, it would make sense that auto-suggestions would frequently searched terms.
- - Where is your brand?
- - Very straightforward process, but you can start to combine the method discussed earlier (Domain, Exact words, None, etc.)
- Search results
- - Very straightforward process, but you can start to combine the method discussed earlier (Domain, Exact words, None, etc.)
- Search results
- Search results
- - No, we’re not talking about that bounce rate... Photo Credit: https://www.flickr.com/photos/vblibrary/4642470837/
- - No, we’re not talking about that bounce rate... Photo Credit: https://www.flickr.com/photos/vblibrary/4642470837/
- - No, we’re not talking about that bounce rate... Photo Credit: https://www.flickr.com/photos/vblibrary/4642470837/