6 Mobile Marketing Methods to Maximize Your Association

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Embrace it. Mobile devices are here to stay and your members are engaging with your organization on their Smartphones and tablets daily. With this in mind, what type of mobile experience are you currently providing your members?

Software

6 MOBILE
MARKETING
Methods to Maximize
Your Association

About Benji Craig
Director of Digital Marketing
benji.craig@weblinkinternational.co
m
@benjicraig

Why Make a Website Mobile-friendly?
Is My Website Ready?
Analyzing the Data
Mobile App?
Social Media
Top 3 Things to Know
Mobile Marketing Checklist

MOBILE IS
A
PRIORITY!
Google recently
announced a new
mobile-friendly ranking
algorithm which will hurt
search rankings for
websites that aren’t
mobile-friendly.

Why make a website mobile-
friendly?
https://www.google.com/webmasters/tools/mobile-friendly/

Why make a website mobile-
friendly?
Need options?
• Use your browser to
scale the size of a
website to see if it’s
mobile friendly
• Use your phone or
tablet to test your
website

Analyzing the Data http://bit.ly/1OyPYiG

Do you need a mobile app?
• Does your user base
require a specific
experience for mobile?
• Do you have the
budget?
• Do you have the
content?
• Do you have the
resources for
management?

Why are we talking about Social
Media?
Social networking
site use by age
group, 2005-2013
% of internet users in each
group who use social
networking sites, over time
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

Top 3 Takeaways for Mobile
Strategy
1. Use Responsive Web Design to build your
website
2. Make a website with a simple user experience
3. Measure the effectiveness thru data

WebLink Recap:
AN INTEGRATED SOLUTION
• ONE web-based
centralized database
• Prospects, members, non-
members and all reps in
same system
• Financials, events, email,
committees, website,
reporting

CMS Select – Website Management
Tool
• Simple to drag and drop
content
• Responsive website
design
• Automatically adjusts for
any screen
• Fully integrated database
and website

THANK YOU!
3905 West Vincennes Road, Suite 210
Indianapolis, IN 46268
1-877-231-4970
sales@weblinkinternational.com

The 31 days encompassing last year’s holiday season delivered over 20% of the total $4.8 trillion 2016 U.S. retail spend. And, mobile users accounted for 65% of visits and 30% of sales over 2017’s Thanksgiving & Black Friday. So what can be done to harness the juggernaut of mobile shopping in the last two weeks before Christmas? Is it too late to make a strategic plan? The National Retail Federation reports that up to 40% of the holiday spend happens in the 10 days before Christmas. So no, it’s definitely not too late to take action for 2017 - nor is it too early to start thinking about a strategic plan for 2018. By understanding the latest mobile shopping trends and your customer journey, you can not only spur holiday sales with user engagement, but also use sales to boost user acquisition and retention throughout the next year. In this webinar presented by Branch and RetailMeNot, you’ll learn: -How holidays impact consumer behaviors online, and what that means for your mobile acquisition, retention, and re-engagement strategy -How to leverage the holidays to fuel all-year growth -How to improve your customer experience to retain those holiday shoppers in 2018 and beyond -How to make the most of the last 2 weeks before Christmas

Branchout 2017 - Day 2 Session - Josh Elman

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Bridging the Mobile Blockades: How to Connect the Customer Journey Across Eve...

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The mobile customer journey is a bumpy one: different platforms, browsers, and properties are looking to keep your customer from leaving their experience, and these roadblocks mean that paving the way for your customer to get to you is a lot more difficult than it is on the web. In this webinar, you’ll learn: -How and why the customer journey is broken on mobile, and what it means for your adoption and retention metrics -How to bridge those gaps and unify the customer experience to increase acquisition, conversions, and retention -How to help your non-mobile teammates understand what tools you need to succeed

Branch<>mParticle Webinar: Customer-Centric Mobile Experiences that Convert -...

Branch

With U.S. consumers spending an avg. of 90 hours on their smartphones every month*, mobile devices have certainly become the focal point for all types of consumer engagements. According to Forrester*, 53% of enterprises using mobile to transform their customer experience have already realized significant positive financial gains.* However, the cross-platform and cross-channel nature of the modern consumer journey also creates big headaches for brands: Where to start to enhance that journey and what data to dig into for optimization? Join Tae Kim, Director of Partner Growth from Branch, and Richard Sgro, Director of Solutions from mParticle for an in-depth discussion on: -Top considerations in building a successful all-around mobile journey -User experiences that drive conversions for B2C enterprises on mobile -The essential data layer to understand the consumer journey -Case studies of effective mobile user experiences *Forrester: Mobile Moments Transform Commerce And Service Experiences

The Mobile Trends You Need to Know About in 2020

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Branchout 2017 - Day 2 Session - Dave Nickens

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Branch<>Prolific Webinar: Building an Effective Mobile Growth Stack

Branch

With almost every 2 out of 3 digital media minutes spent on mobile*, it has become more pressing than ever for brands to devise an effective digital strategy to capture the mobile opportunity. However, navigating the sea of tools and services available is daunting, often times requiring cross-department collaboration and a painful process of trial-and-error to build the right mobile growth stack for your business. We believe in the agile approach in tackling this challenge. Prolific's Director of Strategy and Growth Al Harnisch and Branch's Chief Revenue Officer Eric Stein shares an in-depth discussion on the following topics: -Key components of a typical Mobile Growth Stack for enterprises -Examples of a great starting point vs a mature mobile growth stack -The cross-channel/platform nature of the modern mobile consumer -Best practices for mapping out your channel strategies to drive growth and engagement -Case study of a major US retailer and their mobile growth stack

The document discusses augmented reality (AR) and virtual reality (VR) technologies. It notes that the AR/VR industry is projected to reach $80 billion by 2025 and describes different types of AR experiences like marker-based AR and GPS based AR. It then discusses best practices for designing AR experiences including setting goals, enabling user signup and incentives, defining key metrics, and creating take-home value. The document provides an example of a successful AR campaign for Nickelodeon that increased qualified leads by 1,800% and engaged over 2,700 users.

The Successful App Cycle - Jun 2020 v1.7

Bilal Zaheer

The document discusses the app lifecycle and strategies for app success. It notes that developing an app is just the first step, and that acquisition, activation, retention, revenue, and referrals (AARRR framework) are key to growth. Tracking the right metrics like downloads, active users, engagement, and revenue can help optimize the app at each stage of development and ensure the highest return on investment. Continuous iteration based on data is important to sustain user loyalty and app performance over time.

The 2016 Mobile Growth Handbook: Best Practices, Tips, and Growth Hacks

Branch

This document provides tips and best practices for mobile app growth and acquisition from experts in the field. It includes a mobile growth framework, discussion of key acquisition channels and metrics, and recommendations on user activation and retention. Specific tips cover getting early press, leveraging existing communities, defining "mobile moments" to drive app downloads, and focusing on quality over quantity for user acquisition.

Branch<>Forrester Webinar: Tackling Mobile Fragmentation: Do’s & Don’ts

Branch

From user experiences to campaign measurement, mobile has introduced huge fragmentation across channels, devices, and platforms for many businesses — especially consumer brands. The situation is worsened by big platforms who are building “walled gardens” with changing standards and bewildering updates. As a result, it has become incredibly challenging for brands to devise effective mobile strategies. Join Branch CEO Alex Austin and guest speaker, Forrester VP and Principal Analyst Julie Ask for an in-depth discussion on how to tackle mobile fragmentation.

Thriving in the Mobile Ecosystem - Mobile Web Design

Aaron Weiche

My mobile presentation from LocalUp, a joint conference from MOZ and Local University on local search and internet marketing. This presentation looks into the opportunity of creating and growing the mobile experience between your customers and your brand: one strong enough to delight fingers, change minds, and win hearts. Understand how to best design a mobile website, responsive web design, how Google serves up mobile search results and more.

MAU Vegas 2016 — Digging Into Data — Capitalizing on the Clues Users Give Yo...

Grow.co

Mobile Apps Unlocked Vegas 2016 Wednesday, May 5 Main Stage — 1:50pm - 2:10pm Everybody talks about "leveraging data" to optimize campaigns. What this mean in reality for app developers — what data should you be collecting? Is all data equal? And how do you turn data silos into actionable audience segments that drive revenue? Discover how Phunware is driving the user acquisition strategies for developers and publishers, leveraging deeper first party data from the 400+ apps Phunware has built to grow engaged and loyal in-app audiences. John Cathey, Director of Product—Analytics & Big Data @ Phunware

Branch - Apptopia Joint Webinar Slides

Branch

With a broken app discovery mechanism, mobile developers and marketers are left with very limited options when it comes to driving app growth. Breaking to the top charts is certainly one of the holy grails, especially for newer apps. Branch CEO and co-founder Alex Austin and Apptopia co-founder Jonathan Kay take the audience for a deep dive into the Top 10 Apps across seven different non-gaming categories and dissect the common characteristics from the data and feature perspectives. In this webinar you’ll learn: -KPI benchmark of Top-50 Apps including: Growth Traction, Engagement, Retention, and MAU -Most popular features from Top-50 Apps that drive organic growth -Strategies to enhance app discovery such as app indexing, AMP, and Instant Apps -Categories covered include: Shopping, Food & Drink, Finance, Dating, News/Magazines, Travel, Health & Fitness Questions, please contact webinars@branch.io

Mobile Search Marketing - SearchFest 2013

Aaron Weiche

Startup knowledge sharing kevin osmond Printerous.com

Rein Mahatma

Smx advanced keyword research tools

Bryson Meunier

This document provides tips for using traditional keyword research tools like the Google Keyword Tool, Google Insights for Search, and SEMRush to estimate local search demand, understand organic keyword opportunities, and forecast mobile search opportunities. It outlines four steps to estimate local search volume based on population data and search trends. It also describes a two-step process to identify potential keyword targets in SEMRush and export them to Excel. Finally, it lists ways to demonstrate mobile search opportunity by finding keywords with more mobile than desktop volume and assessing products for a mobile site or app.

MAU Vegas 2016 — What Makes a Winning Mobile Data Strategy

Grow.co

Mobile Apps Unlocked Vegas 2016 Wednesday, May 5 Main Stage — 10:10am - 10:30am Customer data is powering the rapid growth of the app economy, and powering customer data are at least 100 companies that help app developers, marketers, and publishers make data-driven decisions and drive actions from them. Learn the typical “maturation model” through which businesses typically adapt these app services, the three most common data strategies employed when doing so and how to select the right approach and data strategy for your organization. Michael Katz, CEO / Co-Founder @ mParticle

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Localytics

Today, people spend more time using mobile apps than they do sitting on a computer surfing the web. In fact, overall time spent in apps has increased by 21% over the last year! In this presentation, we'll show you how to apply your online marketing skills to the app-driven future. Access the webinar recording here: http://info.localytics.com/free-webinar-mobile-metrics-101-everything-web-marketers-need-to-know-about-app-analytics

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Marketers today are faced with an ever-growing volume of business metrics. However, more data does not always mean better insights to grow the business. Social media analytics answer the WHY behind raw metrics and unlock real-time and accurate understanding of consumers and interactions with brands and products. With this knowledge, brands can create winning campaigns and elevate customer experiences. Watch the webinar to hear experts from dp, Halverson Group and NetBase as they discuss how social analytics complete the full picture of how consumers make buying decisions and drive effective branding and customer experience strategies at key consumer touch points. KEY TAKEAWAYS: Humanize target consumer with conversation intelligence Unlock the “WHY” behind consumer purchase behavior Hear how B2C brands use social to drive business value Gain best practices with social media intelligence

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Knucklepuck Media

We live in a world where over half of Google's US search traffic comes from mobile devices, making it critical for Google to serve the mobile user's needs. You may have heard that Google officially announced their move towards a "mobile-first index" in November 2016 and you've almost certainly noticed that Google stopped featuring desktop ads on the right of the screen, more closely aligning their desktop search ads with their mobile layout. But what does this mean for your role as a search engine marketer? This Meetup will deliver actionable strategies that you can put in place to ensure you're effectively optimizing your organic and paid search campaigns for mobile. We will also discuss how and when to use Accelerated Mobile Pages (AMP), tips to increase conversions across all device types, mobile-friendly ad extensions to test, ways to report on mobile and measure success, and how the rise of voice search may impact the industry.

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Social listening is much more than just capturing real-time moments to route customer service issues through social channels. Leading-edge brands are leveraging social intelligence gathered through advanced social listening to drive the metrics that matter: Customer Acquisition, Customer Retention, and Brand Value. Join social media thought leader, Jason Falls and NetBase’s Christopher Leet in this informative webinar. They will explain how innovation in social listening opens new doors for businesses and brands, empowering them to better understand their consumers and drive great value through social channels. In this webinar you will learn: Key performance indicators today’s marketer is measured by How audience-driven listening enables targeted activation and insights discovery How audience-centric listening delivers advantages over keyword-based listening How audience-centric listening supports customer acquisition and retention What actionable steps your organization can take to leverage these innovations

George Scaff: Revolutionizing Consumer Engagement in the Digital World - Seat...

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The Secret of Brand Growth: Social Visualizations

NetBase Solutions Inc.

Today, there's more opportunity than ever before to access and visualize social information in a way that helps companies mitigate risk, sustain positive brand image, and ultimately connect with more consumers to grow business. Join this interactive session to gain best practices from global brands and leading agencies on business visualizations. The webinar will be led by Anna Startseva, Product Marketing Manager at NetBase. KEY TAKEAWAYS: Learn how social visualizations can help you drive business growth. Gain best practices to mitigate risk, sustain brand image, and connect with consumers with social visualizations. Hear success stories from experienced brand leaders.

Hashup Overview

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The static web browsing model hasn't changed since the Netscape era two decades ago. Hashup makes your phone's browser social, using the power of hashtags. With it, you can link a website to a relevant hashtag. When you search a hashtag, you’ll see all websites users tagged to it. Hashup also feeds live Instagram and Twitter content for that hashtag in the same place, and lets you connect with others who love the same hashtags you do!

Compuware ASEAN APM User Conference 2013 - University of Customer Experience

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Rafi Katanasho discusses effectively monitoring the customer experience across diverse platforms. He outlines 5 tips: 1) Analyze performance data in relation to user behavior to see where customers are dropping off and optimize key pages. 2) Speed up resolution of user complaints to improve their experience. 3) Report on key business metrics like conversions and revenue to understand the impact of performance issues. 4) Manage third-party services that can impact response times. 5) Unify oversight of different customer channels like web, mobile web, and native apps for a holistic view of the experience.

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6 Mobile Marketing Methods to Maximize Your Association

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