Who helped build America while almost no one was watching? And why have we almost completely forgotten this?
A new book helps explain what chambers did, why they did it, and why we shouldn’t forget them. The book is called: The Magicians of Main Street: America and its Chambers of Commerce, 1768-1945. An epilogue takes the story up to today.
The author, Chris Mead, senior vice president of the Association of Chamber of Commerce Executives (ACCE) gives sneak peak into the book in this presentation. Mead will explain why chambers dreamed so much and reached so far – sometimes too far. But our country would be nothing like what it is if not for business organizations very much like yours.
Part 4 of 5 of our talks to young entrepreneurs during Start Up Britain week.
Author Philip Slade for Fanclub Group
Backed by the Marketing Agencies Association (MAA)
www.startupbritain.org
www.marketingagencies.org.uk
www.fanclubcommunications.com
Bicycle Messenger Boys and the Evolution of American Labor LawsChris Sweet
Bicycle messenger boys often conjure up images of young boy riding an early morning newspaper delivery route. Long before the newspaper delivery boy, telegraph and shipping companies exploited child bicycle messengers as a cheap form of labor. Bicycle messenger boys worked long hours under dangerous conditions for little pay. Some worked overnight delivering messages and parcels to patrons and proprietors in red light districts. Some were injured or even killed on the job. This presentation will examine how bicycle messenger boys found themselves entwined in evolving American labor laws from 1890-1940. Anti-child labor organizations such as the National Child Labor Committee used exposés of the working conditions of messenger boys to help force passage of the 1938 Fair Labor Standards Act.
Embrace it. Mobile devices are here to stay and your members are engaging with your organization on their Smartphones and tablets daily. With this in mind, what type of mobile experience are you currently providing your members?
Slide Deck of Happy Hours and Hashtags: 40 Ways You've Never Thought of to En...WebLink International
Millennials will represent 40% of the total working population by 2020. If you haven’t already, it may be time review your association’s mission, communications, programs, and events to make sure you’re meeting the needs of this generation. But what do these young professionals really want anyway?
During this webinar, Ted Dann, Business Development Representative (and Millennial!) at WebLink International will share how you may need to reassess your current membership strategy, and will give you 40 new, creative ideas for attracting, engaging and retaining your youngest members.
During the webinar, attendees will learn:
- The steps needed to evaluate and audit your current messaging and programs.
- Proven strategies for growing your organization through the millennial generation.
- How to meet the needs of a cross-generational membership.
- 40 awesome ideas for engaging millennials that you can begin implementing right away.
Part 4 of 5 of our talks to young entrepreneurs during Start Up Britain week.
Author Philip Slade for Fanclub Group
Backed by the Marketing Agencies Association (MAA)
www.startupbritain.org
www.marketingagencies.org.uk
www.fanclubcommunications.com
Bicycle Messenger Boys and the Evolution of American Labor LawsChris Sweet
Bicycle messenger boys often conjure up images of young boy riding an early morning newspaper delivery route. Long before the newspaper delivery boy, telegraph and shipping companies exploited child bicycle messengers as a cheap form of labor. Bicycle messenger boys worked long hours under dangerous conditions for little pay. Some worked overnight delivering messages and parcels to patrons and proprietors in red light districts. Some were injured or even killed on the job. This presentation will examine how bicycle messenger boys found themselves entwined in evolving American labor laws from 1890-1940. Anti-child labor organizations such as the National Child Labor Committee used exposés of the working conditions of messenger boys to help force passage of the 1938 Fair Labor Standards Act.
Embrace it. Mobile devices are here to stay and your members are engaging with your organization on their Smartphones and tablets daily. With this in mind, what type of mobile experience are you currently providing your members?
Slide Deck of Happy Hours and Hashtags: 40 Ways You've Never Thought of to En...WebLink International
Millennials will represent 40% of the total working population by 2020. If you haven’t already, it may be time review your association’s mission, communications, programs, and events to make sure you’re meeting the needs of this generation. But what do these young professionals really want anyway?
During this webinar, Ted Dann, Business Development Representative (and Millennial!) at WebLink International will share how you may need to reassess your current membership strategy, and will give you 40 new, creative ideas for attracting, engaging and retaining your youngest members.
During the webinar, attendees will learn:
- The steps needed to evaluate and audit your current messaging and programs.
- Proven strategies for growing your organization through the millennial generation.
- How to meet the needs of a cross-generational membership.
- 40 awesome ideas for engaging millennials that you can begin implementing right away.
Forward Thinking: How to Attract and Nurture Future Leaders Within Your Assoc...WebLink International
Association staff see the average age of members increasing. They see more and more white hair at conferences, a “sea of white”, says one, which is concerning when we think about the future of our associations. Who is going to be a member, contribute or volunteer?
Long-time members want younger members to join your association as they bring in new ideas, different best practices, and a fresh outlook. But, how do we attract, and then prepare these younger members to carry on your mission?
In this session we will explore a 3-step process for attracting new members to our associations. This process, adapted from IDEO’s famed innovation method, feeds strategy, innovation and marketing. We will discuss not only how to attract new members, but also how to engage these younger members who will be our association's future leaders.
What would happen if you could snap your fingers and double your website traffic? - Would membership increase? Would event attendance grow?
Your website provides members and prospective members access to your organization 24/7/365. While increasing website traffic doesn’t happen without effort, there are tried and true best practices and techniques to significantly drive traffic and engagement.
During this webinar, Benji Craig, Director of Digital Marketing at WebLink International will share actionable tips for getting traffic to your website. You’ll be surprised how quickly many of them can generate big results!
Bonus: Up to 3 lucky attendees will receive a free website consultation. But you must be present to win!
During the webinar, attendees will learn:
- Common mistakes associations make when developing their websites, and how you can easily fix them.
- Quick, creative ways to start improving SEO today.
- Key drivers of traffic growth and how focusing on these essential items can make the biggest impact.
- Design, navigation and content best practices for not only generating more traffic, but getting visitors to stay.
Do you know why members buy from you? What is it about your sales approach that resonates most with prospective members and what could be improved?
Businesses, individuals, government agencies...no matter what types of members you sell to, every organization needs to understand exactly what motivates members to buy.
Tao Stadler, Senior Membership Management Executive at WebLink International, shares how better understanding your members can help you redefine your approach and sell more memberships.
In this presentation you will learn:
- The questions to ask during the sales process, and what you really need to know about your members in order to sell more.
- How helping your members compete and win in their businesses can drive results for your association.
- How to determine member ROI and find the members who will provide greatest value to your organization.
Social Media SLAM Dunk: How to Increase Social Media Engagement by 35%WebLink International
We've all heard the statistics about driving engagement on social media by using pictures, but the real question is, how can you use this information to really move the needle on your social media outcomes?
In this webinar, social media and content strategist for Amplified Growth, KiKi L'Italien, will provide attendees with the tips and tricks they need to know when it comes to using images on multiple social media platforms.
Throughout the webinar, she'll explore questions like: How do we decide which images to use? How does video rank in comparison to static images? How can you tell if you have the right to post an image you find online? What kinds of best practices should you be following? Which online tools are best for creating better social media images? And much more!
Webinar Takeaways:
-Discover the unique role images play in impacting online behaviors
-Learn how to find high quality images that are available for use online
-Examine the differences between social media platforms when it comes to posting pictures and videos
-Hear about easy-to-use tools to use for creating, editing, and enhancing images
Memo to American Chambers of Commerce: Why Your Country Shouldn't Forget YouWebLink International
Who helped build America while almost no one was watching? And why have we almost completely forgotten this?
A new book helps explain what chambers did, why they did it, and why we shouldn’t forget them. The book is called: The Magicians of Main Street: America and its Chambers of Commerce, 1768-1945. An epilogue takes the story up to today.
The author and our webinar host is Chris Mead, senior vice president of the Association of Chamber of Commerce Executives (ACCE). Mead will explain why chambers dreamed so much and reached so far – sometimes too far. But our country would be nothing like what it is if not for business organizations very much like yours.
This is the very first webinar on this topic since the book was published and had its debut at the ACCE convention last month, where it was the talk of the attendees. Come learn about the pickup teams of business people who changed their communities and, occasionally, their nation and even the world.
So, you're on social media. But what's working and what's not? And how can you tell? Social media can be hard to measure, but we'll give you the tools you need for figuring out what's engaging, retaining, and growing membership.
Social media shouldn't remain a mystery.. There is way too much at stake for you to ignore it. This webinar presents a framework for setting goals and measuring success.
In this webinar, Benji Craig from WebLink will share what to measure and how to measure it.
You’ll learn the following in this webinar:
• What tools are best for measuring social media campaigns.
• How to know what platforms and messages are working best to engage your followers.
• How to determine ROI from social media.
View recording: https://www.youtube.com/watch?v=KujE_etgwyw
Lurking Alert! 5 Reasons Your Members Aren’t Actively Participating in Your O...WebLink International
You’ve created an online community, and it’s an awesome member benefit! But, your members don’t seem to be actively engaged. So, what’s the problem?
In this webinar Scott White, Account Executive at Connectik Technologies, will address the top 5 reasons why your members aren’t finding value through your online community. Gain insights, directly from customer feedback, about the tools and features necessary to set the stage for success, as well as what motivates members to start talking.
Do you spend your day in a frenzy of activity and then wonder why you haven't accomplished all you set out to do? It's possible to stop feeling so overwhelmed and stressed to meet deadlines by adopting simple time management strategies.
Rory Beall, National Sales Manager at WebLink International, shares 10 time management tips to help you accomplish your daily to-do list as well as those long term initiatives that seem to get devoured by urgent needs.
In today's fast paced world, the demands on our time are as high as ever. Rethink how you've been managing your time and start getting more done!
This presentation you will learn:
• Tools for scheduling, in order to more effectively plan your day.
• Prioritizing techniques for feeling more organized and productive.
• How to talk to your boss and other stakeholders about what tasks will drive greatest results.
• How taking time to relax and unwind can lead to increased productivity.
Growing Your Membership Through LinkedIn With These 5 Simple StepsWebLink International
As an association professional, you understand the necessity to grow and engage your membership base. But do you know how to use LinkedIn to maximize your efforts? WebLink will share how your organization can utilize LinkedIn to help exceed your membership goals.
21st Century Salute - Keeping Donors Connected to You and Your CauseWebLink International
While you are able to more easily, and efficiently, communicate with your members, it has become increasingly difficult to catch their attention among the mass amounts of information they are exposed to every day. Unfortunately, this makes tasks such as fundraising even more challenging than they were before.
But, what if you knew how to leverage mobile technology to effectively get members to contribute to your fundraising efforts?
In this free webinar, Col Benjamin Farrell, Fundraising Consultant and Professional Benefit Auctioneer, will teach you how to have a "21st Century Salute," and "bring your mission, vision, and giving opportunities to where your donors are; on their phones!"
Social media is a hot topic among associations of all types and sizes. This comes as no surprise as it provides organizations with the ability to connect to a large audience at little to no cost.
However, despite this obvious benefit, it can undoubtedly be a challenge to build and execute a social strategy that drives measurable results – especially with all of the tools you have at your disposal.
During this webinar, KiKi L’Italien, social media and content strategist with Amplified Growth, Chuck Gose, co-founder of Indy Social Media and Tom Spalding, marketing and communications manager for Chimney Safety Institute of America, will come together to answer commonly asked questions about social media.
With an astounding 1.49 billion monthly active users, Facebook continues to be the dominate social media platform. In fact, 72% of all online adults visit Facebook once per month, with 65% of users visiting the site daily!
There is no doubt that Facebook provides a fantastic opportunity for associations to connect and engage with their members. But, with the rules constantly changing, it can be difficult to keep those members engaged and capitalize on the power of the social media giant.
During this webinar, digital marketing strategist and social media expert Julia Campbell will show you 20 ways to supercharge your Facebook marketing efforts.
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member En...WebLink International
In today's tech driven environment, there are an array of communication outlets that you can utilize to interact with others. From your organization website to your monthly newsletter to your social media sites, the means by which you can reach your members on a daily basis are endless.
With this in mind, it is no surprise that in order to effectively interact and engage with those who matter most to your association, you must find new ways to share information. This webinar will give you a place to start sharpening your social media skills by providing you with 4 simple steps to help your association tackle Twitter.
Networking and connecting is an essential part to any association brand. Connecting with your members and serving as a platform for your members to connect doesn't change over time, but the channels do.
Eric Eicher, Owner at IKECONIC, will be sharing what's changed, how to identify the most effective digital channels for your organization and what trends are worth paying attention to.
In this presentation you’ll learn:
- How to bridge the gap between traditional and digital channels, as a part of your overall marketing strategy.
- How your members and potential members want to engage with your brand through video, web, social media and other digital outlets.
- Key metrics for analyzing the effectiveness of your digital marketing campaigns.
- How a case study called IndyIsHappy went viral, and how the concept and execution can be applied to your organization.
The 30 Minute Website Audit - Using Google to Make Your Website More EffectiveWebLink International
Are you using the wealth of data that Google provides to maintain and enhance your website? Are you overwhelmed with all of the data and don't even know where to start?
In this quick 30 minute website audit, Benji Craig, Senior Website Designer at WebLink International, will give you simple tips for using Google and its various tools to better understand what information they maintain on your website and how you can use it to your advantage. We’ll show you how you can leverage this information to make improvements, increase traffic and bring more value to you and your members.
You’ll learn the following in this webinar:
- A brief understanding of how Google.com works and why that’s important.
- How Google reads your website content and what they think is most valuable.
- How to use Google tools to find out what content you should be building on your website.
- Why your brand isn’t as important to your website success as you think.
If your organization isn’t constantly striving to build and grow sponsorship opportunities, you’re missing out on an important revenue stream.
Understanding why sponsors buy, what techniques generate the most revenue, and how to price based on value rather than cost, are all key to selling sponsorships successfully.
In this free webinar, Dustin Gilbert, Business Development Representative at WebLink will share his wealth of experience with selling sponsorships in the association industry, identify the pitfalls most commonly seen and show you how to avoid those mistakes.
In this webinar, you will learn:
- Common misconceptions of selling sponsorships, and how a few quick fixes can mean big revenue.
- The keys for taking inventory and determining the various levels of participation you have to offer.
- How to research and qualify your ideal sponsors, and what messaging and value propositions will get them to buy.
- How to structure your pricing and packages in order to generate the maximum revenue for your organization.
Demystifying Inbound Marketing: 5 Essential Elements to Attract, Retain and A...WebLink International
Inbound marketing is the process of getting found by potential members, rather than reaching out to them, as done in traditional marketing. Inbound marketing is more effective and costs less.
By bringing together a group of individuals with common attitudes, interests and opinions, associations have always been inbound by nature. However, many associations lack a marketing strategy that seamlessly integrates both content and experiences that seek to attract, retain and activate members.
Curt Moss, Senior Product Marketing Manager at WebLink, will share how to reach more of the right people, and how content can impact their behaviors and perceptions toward your organization.
In this webinar you'll learn:
- What inbound marketing is, why you should have an inbound marketing strategy and how to get started.
- The various channels that should be utilized including blogs, social media, and website landing pages to develop your inbound marketing strategy.
- How to create targeted content and the types of messages that drive the best results.
- The tools for executing a strategy that is easy to execute and delivers a return on your investment.
The easiest way to grow your membership is not to lose existing members. Utilizing the right member retention strategies can have a massive impact on your organization.
During this webinar, Janine Springer, IOM, Customer Success Manager at WebLink International and former CFO of the Rogers-Lowell Chamber of Commerce, will share strategies you can use to improve member retention by making sure that your members are engaged and committed to your organization's purpose.
The Secret Sauce for City Success by Lee FisherCEOs for Cities
CEOs for Cities' Lee Fisher discusses the national, member-based nonprofit and the secrets to city success. From Destination Marketing Association International, July 2014.
Forward Thinking: How to Attract and Nurture Future Leaders Within Your Assoc...WebLink International
Association staff see the average age of members increasing. They see more and more white hair at conferences, a “sea of white”, says one, which is concerning when we think about the future of our associations. Who is going to be a member, contribute or volunteer?
Long-time members want younger members to join your association as they bring in new ideas, different best practices, and a fresh outlook. But, how do we attract, and then prepare these younger members to carry on your mission?
In this session we will explore a 3-step process for attracting new members to our associations. This process, adapted from IDEO’s famed innovation method, feeds strategy, innovation and marketing. We will discuss not only how to attract new members, but also how to engage these younger members who will be our association's future leaders.
What would happen if you could snap your fingers and double your website traffic? - Would membership increase? Would event attendance grow?
Your website provides members and prospective members access to your organization 24/7/365. While increasing website traffic doesn’t happen without effort, there are tried and true best practices and techniques to significantly drive traffic and engagement.
During this webinar, Benji Craig, Director of Digital Marketing at WebLink International will share actionable tips for getting traffic to your website. You’ll be surprised how quickly many of them can generate big results!
Bonus: Up to 3 lucky attendees will receive a free website consultation. But you must be present to win!
During the webinar, attendees will learn:
- Common mistakes associations make when developing their websites, and how you can easily fix them.
- Quick, creative ways to start improving SEO today.
- Key drivers of traffic growth and how focusing on these essential items can make the biggest impact.
- Design, navigation and content best practices for not only generating more traffic, but getting visitors to stay.
Do you know why members buy from you? What is it about your sales approach that resonates most with prospective members and what could be improved?
Businesses, individuals, government agencies...no matter what types of members you sell to, every organization needs to understand exactly what motivates members to buy.
Tao Stadler, Senior Membership Management Executive at WebLink International, shares how better understanding your members can help you redefine your approach and sell more memberships.
In this presentation you will learn:
- The questions to ask during the sales process, and what you really need to know about your members in order to sell more.
- How helping your members compete and win in their businesses can drive results for your association.
- How to determine member ROI and find the members who will provide greatest value to your organization.
Social Media SLAM Dunk: How to Increase Social Media Engagement by 35%WebLink International
We've all heard the statistics about driving engagement on social media by using pictures, but the real question is, how can you use this information to really move the needle on your social media outcomes?
In this webinar, social media and content strategist for Amplified Growth, KiKi L'Italien, will provide attendees with the tips and tricks they need to know when it comes to using images on multiple social media platforms.
Throughout the webinar, she'll explore questions like: How do we decide which images to use? How does video rank in comparison to static images? How can you tell if you have the right to post an image you find online? What kinds of best practices should you be following? Which online tools are best for creating better social media images? And much more!
Webinar Takeaways:
-Discover the unique role images play in impacting online behaviors
-Learn how to find high quality images that are available for use online
-Examine the differences between social media platforms when it comes to posting pictures and videos
-Hear about easy-to-use tools to use for creating, editing, and enhancing images
Memo to American Chambers of Commerce: Why Your Country Shouldn't Forget YouWebLink International
Who helped build America while almost no one was watching? And why have we almost completely forgotten this?
A new book helps explain what chambers did, why they did it, and why we shouldn’t forget them. The book is called: The Magicians of Main Street: America and its Chambers of Commerce, 1768-1945. An epilogue takes the story up to today.
The author and our webinar host is Chris Mead, senior vice president of the Association of Chamber of Commerce Executives (ACCE). Mead will explain why chambers dreamed so much and reached so far – sometimes too far. But our country would be nothing like what it is if not for business organizations very much like yours.
This is the very first webinar on this topic since the book was published and had its debut at the ACCE convention last month, where it was the talk of the attendees. Come learn about the pickup teams of business people who changed their communities and, occasionally, their nation and even the world.
So, you're on social media. But what's working and what's not? And how can you tell? Social media can be hard to measure, but we'll give you the tools you need for figuring out what's engaging, retaining, and growing membership.
Social media shouldn't remain a mystery.. There is way too much at stake for you to ignore it. This webinar presents a framework for setting goals and measuring success.
In this webinar, Benji Craig from WebLink will share what to measure and how to measure it.
You’ll learn the following in this webinar:
• What tools are best for measuring social media campaigns.
• How to know what platforms and messages are working best to engage your followers.
• How to determine ROI from social media.
View recording: https://www.youtube.com/watch?v=KujE_etgwyw
Lurking Alert! 5 Reasons Your Members Aren’t Actively Participating in Your O...WebLink International
You’ve created an online community, and it’s an awesome member benefit! But, your members don’t seem to be actively engaged. So, what’s the problem?
In this webinar Scott White, Account Executive at Connectik Technologies, will address the top 5 reasons why your members aren’t finding value through your online community. Gain insights, directly from customer feedback, about the tools and features necessary to set the stage for success, as well as what motivates members to start talking.
Do you spend your day in a frenzy of activity and then wonder why you haven't accomplished all you set out to do? It's possible to stop feeling so overwhelmed and stressed to meet deadlines by adopting simple time management strategies.
Rory Beall, National Sales Manager at WebLink International, shares 10 time management tips to help you accomplish your daily to-do list as well as those long term initiatives that seem to get devoured by urgent needs.
In today's fast paced world, the demands on our time are as high as ever. Rethink how you've been managing your time and start getting more done!
This presentation you will learn:
• Tools for scheduling, in order to more effectively plan your day.
• Prioritizing techniques for feeling more organized and productive.
• How to talk to your boss and other stakeholders about what tasks will drive greatest results.
• How taking time to relax and unwind can lead to increased productivity.
Growing Your Membership Through LinkedIn With These 5 Simple StepsWebLink International
As an association professional, you understand the necessity to grow and engage your membership base. But do you know how to use LinkedIn to maximize your efforts? WebLink will share how your organization can utilize LinkedIn to help exceed your membership goals.
21st Century Salute - Keeping Donors Connected to You and Your CauseWebLink International
While you are able to more easily, and efficiently, communicate with your members, it has become increasingly difficult to catch their attention among the mass amounts of information they are exposed to every day. Unfortunately, this makes tasks such as fundraising even more challenging than they were before.
But, what if you knew how to leverage mobile technology to effectively get members to contribute to your fundraising efforts?
In this free webinar, Col Benjamin Farrell, Fundraising Consultant and Professional Benefit Auctioneer, will teach you how to have a "21st Century Salute," and "bring your mission, vision, and giving opportunities to where your donors are; on their phones!"
Social media is a hot topic among associations of all types and sizes. This comes as no surprise as it provides organizations with the ability to connect to a large audience at little to no cost.
However, despite this obvious benefit, it can undoubtedly be a challenge to build and execute a social strategy that drives measurable results – especially with all of the tools you have at your disposal.
During this webinar, KiKi L’Italien, social media and content strategist with Amplified Growth, Chuck Gose, co-founder of Indy Social Media and Tom Spalding, marketing and communications manager for Chimney Safety Institute of America, will come together to answer commonly asked questions about social media.
With an astounding 1.49 billion monthly active users, Facebook continues to be the dominate social media platform. In fact, 72% of all online adults visit Facebook once per month, with 65% of users visiting the site daily!
There is no doubt that Facebook provides a fantastic opportunity for associations to connect and engage with their members. But, with the rules constantly changing, it can be difficult to keep those members engaged and capitalize on the power of the social media giant.
During this webinar, digital marketing strategist and social media expert Julia Campbell will show you 20 ways to supercharge your Facebook marketing efforts.
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member En...WebLink International
In today's tech driven environment, there are an array of communication outlets that you can utilize to interact with others. From your organization website to your monthly newsletter to your social media sites, the means by which you can reach your members on a daily basis are endless.
With this in mind, it is no surprise that in order to effectively interact and engage with those who matter most to your association, you must find new ways to share information. This webinar will give you a place to start sharpening your social media skills by providing you with 4 simple steps to help your association tackle Twitter.
Networking and connecting is an essential part to any association brand. Connecting with your members and serving as a platform for your members to connect doesn't change over time, but the channels do.
Eric Eicher, Owner at IKECONIC, will be sharing what's changed, how to identify the most effective digital channels for your organization and what trends are worth paying attention to.
In this presentation you’ll learn:
- How to bridge the gap between traditional and digital channels, as a part of your overall marketing strategy.
- How your members and potential members want to engage with your brand through video, web, social media and other digital outlets.
- Key metrics for analyzing the effectiveness of your digital marketing campaigns.
- How a case study called IndyIsHappy went viral, and how the concept and execution can be applied to your organization.
The 30 Minute Website Audit - Using Google to Make Your Website More EffectiveWebLink International
Are you using the wealth of data that Google provides to maintain and enhance your website? Are you overwhelmed with all of the data and don't even know where to start?
In this quick 30 minute website audit, Benji Craig, Senior Website Designer at WebLink International, will give you simple tips for using Google and its various tools to better understand what information they maintain on your website and how you can use it to your advantage. We’ll show you how you can leverage this information to make improvements, increase traffic and bring more value to you and your members.
You’ll learn the following in this webinar:
- A brief understanding of how Google.com works and why that’s important.
- How Google reads your website content and what they think is most valuable.
- How to use Google tools to find out what content you should be building on your website.
- Why your brand isn’t as important to your website success as you think.
If your organization isn’t constantly striving to build and grow sponsorship opportunities, you’re missing out on an important revenue stream.
Understanding why sponsors buy, what techniques generate the most revenue, and how to price based on value rather than cost, are all key to selling sponsorships successfully.
In this free webinar, Dustin Gilbert, Business Development Representative at WebLink will share his wealth of experience with selling sponsorships in the association industry, identify the pitfalls most commonly seen and show you how to avoid those mistakes.
In this webinar, you will learn:
- Common misconceptions of selling sponsorships, and how a few quick fixes can mean big revenue.
- The keys for taking inventory and determining the various levels of participation you have to offer.
- How to research and qualify your ideal sponsors, and what messaging and value propositions will get them to buy.
- How to structure your pricing and packages in order to generate the maximum revenue for your organization.
Demystifying Inbound Marketing: 5 Essential Elements to Attract, Retain and A...WebLink International
Inbound marketing is the process of getting found by potential members, rather than reaching out to them, as done in traditional marketing. Inbound marketing is more effective and costs less.
By bringing together a group of individuals with common attitudes, interests and opinions, associations have always been inbound by nature. However, many associations lack a marketing strategy that seamlessly integrates both content and experiences that seek to attract, retain and activate members.
Curt Moss, Senior Product Marketing Manager at WebLink, will share how to reach more of the right people, and how content can impact their behaviors and perceptions toward your organization.
In this webinar you'll learn:
- What inbound marketing is, why you should have an inbound marketing strategy and how to get started.
- The various channels that should be utilized including blogs, social media, and website landing pages to develop your inbound marketing strategy.
- How to create targeted content and the types of messages that drive the best results.
- The tools for executing a strategy that is easy to execute and delivers a return on your investment.
The easiest way to grow your membership is not to lose existing members. Utilizing the right member retention strategies can have a massive impact on your organization.
During this webinar, Janine Springer, IOM, Customer Success Manager at WebLink International and former CFO of the Rogers-Lowell Chamber of Commerce, will share strategies you can use to improve member retention by making sure that your members are engaged and committed to your organization's purpose.
The Secret Sauce for City Success by Lee FisherCEOs for Cities
CEOs for Cities' Lee Fisher discusses the national, member-based nonprofit and the secrets to city success. From Destination Marketing Association International, July 2014.
Envision Ford City - Report to the CommunityMike Morency
Community Conversations was NOT about rehashing problems, or gathering together to complain. It was NOT about other people’s ideas or plans for Ford City, but about listening to the people of the community, building on their ideas and engaging in their meaning…. It is about Seeing THEIR vision for THEIR community, through THEIR eyes!
Community Conversations allowed the people of Ford City to begin to dream together, and as this Brazilian Proverb says…
"When you dream alone,
it remains just a dream.
When you dream together,
it is the beginning of a new reality."
La Feria CPAT Final community presentation APA_Planning
The La Feria Community Planning Assistance Team (CPAT) presented their final presentation to the community on May 23, 2013. More details on the project, including the team's final reort are available here: https://www.planning.org/communityassistance/teams/laferia/
Wake up! It's time to talk about data!
Some of us can't get enough of data, while others of us find it, well...boring.
In this webinar, we'll show you why data is power - and how knowing what to measure will drastically grow your organization. WebLink President, CEO, and Founder DJ Muller will walk you through 5 surefire ways that you can use data to get more members - and prove that data is anything but boring once and for all!
In this webinar you will learn how to: interpret website traffic data to identify and target prospects; utilize data to boost website traffic and member referrals; create member personas to develop a personalized member engagement strategy; and track lead source data to improve marketing results.
Top 10 Tips for Smart Software Selection Success Before the SearchWebLink International
Do you dread using your current software? Does it lack key features, integrations and reports that you need to successfully run your organization?
Learn about when it's time to start looking for new software, and how to conduct a successful search.
You will learn:
• How to identify the signs that it's time to make a switch.
• The importance to understanding the foundation you have now, and how to build on it for the future.
• What to ask members, and how their needs should have an influence on your software selection.
• Top questions to ask vendors, and what's even more imporant than the technology itself.
Whether you are shopping around for a new association management system (AMS), looking to make a switch sometime in the future, or just curious about the steps involved, this webinar will answer all of your questions when it comes to data conversion.
Data conversion is paramount to the success of effectively implementing a new AMS. But if the process is not well-defined, it can negatively impact the integrity of the new system forever. And what good is a new system if it contains inconsistencies from the very beginning?
Aaron Beymer, Data Conversion Specialist at WebLink, will cover the strengths and weaknesses of a computer-programmed data conversion, common causes of increased complexity and cost, process recommendations and considerations to make when comparing technology partners' implementation offerings.
In this webinar you’ll learn:
- How to prepare your internal staff for the challenges ahead.
- The complexities and pitfalls that should be avoided, for a more seamless data conversion.
- How to set your organization up for success by gaining buy-in and documenting processes.
Your association’s most precious asset is your people – both your staff and your members. For your association to perform at a high level, serve your audience effectively and continue to grow, you must maximize the results your organization receives from both groups.
Like most associations, your members and your staff represent a broad range of ages, backgrounds and experiences. You’ve heard terms like Baby Boomer, Generation X and Millennials, but did you know there are common experiences that can predict how members of these groups will respond to certain events and communications? -
The ball has dropped on the new year and associations across the country have a brand new set of goals for serving their members and growing their organizations in 2014.
Some associations will have goals for generating new member sales. Some will seek to improve member retention rates. Others will want to increase non-dues revenue from sources such as events, sponsorships and advertising. And, of course, some associations have goals for all three areas.
Regardless of your goals, demonstrating value to your members and growing your association is critical for your success in 2014 and you need more than just goals to achieve success.
You need a plan of how to get there and key strategies you can use to accomplish your goals.
Every visit to your website is an opportunity to further engage an existing member or to convert a new member. But is your website providing a positive experience for all visitors, offering the right content and tools? Curt Moss, Senior Product Marketing Manager at WebLink International, will share how your website could be letting down your members, and what you can do to better serve each of your audiences.
Webinar Attendees Will Learn The Following:
- The tools, functionality, and content association members want to see.
- The importance of a mobile-friendly website, and what it means for your association now and in the future.
- How to get more website referrals to your members, and share measurable results.
- How new website technology can make it easier to engage and retain your members.
Content marketing is a hot topic for associations looking to provide more value and stay relevant for their members.
How can associations be sure they are creating the right kinds of content? Will their members even read it, let alone find if valuable or share it with others?
This webinar will include some of the best tips, tools and tactics for creating content that your members will value and help you grow your organization.
Learn how to be the resource your members need and become a critical partner in their success.
Plus we’ll include 25 sample blog post ideas to get you going quickly on new content for your members.
Recorded webinar on October 9, 2013.
Social media has become critical for associations to keep current members engaged and to reach new potential members.
While many associations are using social media as a communications outlet, very few have connected their online efforts to truly impact revenue for the organization.
Curt Moss, Senior Product Marketing Manager at WebLink International, will share how your organization can create social media strategies to help exceed your membership goals.
In this webinar you'll learn how to:
- Set goals for how using social media will benefit your organization.
- Create a plan for when and where to post.
- Take action on posts by your members.
- Measure your results.
- Evaluate your success and analyze the data.
Note: This webinar will contain all new content and have very little overlap with our LinkedIn webinar.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
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3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Memorandum Of Association Constitution of Company.ppt
Memo to American Chambers of Commerce: Why Your Country Shouldn't Forget You
1.
2. Who is WebLink?
• Leading SaaS Association Management Software
Company
• Established in 1996
• 60 Employees
• Based in Indianapolis, Indiana
• Leading Software Provider to over 650 Association
Customers; 5,500 Users; Supporting over 650,000
Members
• Several Employees with Association Experience
3. About WebLink
• Association Management
Software
• Website Design &
Development
• Non-Dues Revenue
Programs
4.
5. Memo to American
Chambers of Commerce:
Why Your Country
Shouldn’t Forget You
CHRI S MEAD
SVP, AS SOCIAT ION OF CHAMBER OF COMMERCE E X ECUT IVES
S E PT EMBER 9, 2014
WEBINAR FOR WEBL INK INT ERNAT IONAL
6. Chris Mead
Author of The Magicians of Main Street
Senior Vice President, Association of Chamber
of Commerce Executives
Executive Director, Community Growth
Educational Foundation
BA in English, Oberlin College
MBA, Stanford University
7. A Race Through History
13 Reasons You’ve Been Forgotten
25 Things You Did
Four Things You Can Do Today
8. 13 Reasons People Forget What
Chambers Have Done
1. Shared credit
2. Shared achievements
3. Individuals get the limelight; Napoleon v. his troops
4. Starting but not always finishing things
5. “Rich boy makes good” seen as boring
6. Business people best known for their business successes
7. “It was inevitable."
9. 13 Reasons People Forget What
Chambers Have Done (Continued)
8. A sea of nonprofits
9. “Just local”
10. No clear ideology
11. Neither saints nor villains
12. Based on something you can’t touch
13. Sometimes overshadowed by the U.S. Chamber
10. 25 Things You Did
25 Things That Local, Regional, or State Chambers:
Thought up
Started
Funded
Helped get funding for
Sustained through years of lobbying and support
Or otherwise helped make happen.
36. And that’s only the Cliff Notes version
Chambers are an indelible part of American life, culture, and history
Take out chambers from our past and the country would be almost unrecognizable
37. Four Things You Can Do Today
1. Learn what your chamber has done.
2. Learn what other chambers have done.
3. Explore what this means for your chamber today.
4. Tell your members and the public.
38. Questions/contacts
Chris Mead, SVP
ACCE
(703) 998-3545
cmead@ace.org
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