1) The document provides tips for social media superheroes on bypassing traditional media and getting messages out directly through tools like hosting your own press conferences, inviting non-press to events, and writing content for other publications. 2) It introduces several social media superheroes and tools for content generation across various channels. 3) The document also advertises an upcoming association management software and marketing conference from WebLink International and provides details on the company.

1. Never Fear!
Your Social Media Superheroes Are Here!
#assnchat

2. Meet the Superheroes
Chuck Gose
Indy Social Media
Tom Spalding
Chimney Safety Institute of America
KiKi L’Italien
Amplified Growth

16. Tools & Techniques
A baker’s dozen
Excerpted from
“How to Bypass the Media
and Still Get Out Your Message”

17. Before you begin, ask:
Do I have a donut?

18. Then ask,
“What type of donut is it?”
mass-produced, store-bought
Butterfinger donut, bacon maple donut, salted caramel donut
Donut scale

19. 1987-1991
19
Media tools
Our news platforms

21. 2015
Content generation &
Channels the same

22. founded 1870
founded 2005
… But about that “level” playing field

23. 1. Cover your own
press conference
Staff can report
“live” using:
Use platforms you love.
Don't do the “platform”
if you don't love “platform”

24. 2. Invite non-press to “cover”
your events, too
Reporting by
guests
Make sure & mix in
a perk with the work

25. 3. Take yourself to media; let media
be social for you
Tweets by
press
Swan has
10x the reach
of Jacks

26. 4. Have an outlet
for your
own event
Use Storify or
similar “aggregator”
for words & pictures
Use a “supplemental”
shareable
video
or audio
channel
post the story
on a third-party
blog site

27. 5. Provide content for others’
e-newsletters
[Everyone has a e-mail,
I have a dozen that
need fresh copy]

28. 6. Publish a book or e-book or real
book to give away.
(This author, a business
owner, hands out free
books by the thousands)

29. 7. Butt in! Inject your
expert into a news story

30. 8. Get mentioned by influential
peers
Indiana Economic
Development Commission, or IEDC, email of
July 31, 2015
(Asked how many e-mail recipients were media versus non-media)

31. 9. Be a speaker at an event/trade
show if you are a subject-matter
expert

32. 10. Write for a site so you can do media on
your own terms. (LinkedIn/Examiner/Angie’s
List).

33. 11. Feed/monitor reputation sites,
including Wikipedia, Google
Reviews, etc.

34. 12. Take your story to a receptive
social audiences

35. 13. See if bloggers/authors with big reaches
will promote you in exchange for “usable
experiences”

36. Photo by JD Hancock - Creative Commons Attribution License https://www.flickr.com/photos/83346641@N00 Created with Haiku Deck

37. Photo by akshay moon - Creative Commons Attribution License https://www.flickr.com/photos/25346522@N02 Created with Haiku Deck

38. Photo by christian.senger - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/30928442@N08 Created with Haiku Deck

39. Photo by mark sebastian - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/71865026@N00 Created with Haiku Deck

40. Photo by Nanagyei - Creative Commons Attribution License https://www.flickr.com/photos/32876353@N04 Created with Haiku Deck

41. Photo by Jeff Kubina - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/95118988@N00 Created with Haiku Deck

42. Photo by Fey Ilyas - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/28968923@N08 Created with Haiku Deck

43. Photo by Orange_Beard - Creative Commons Attribution License https://www.flickr.com/photos/60236043@N00 Created with Haiku Deck

44. Photo by sean dreilinger - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/43927576@N00 Created with Haiku Deck

45. Photo by introspectivo - Muito ocupado / Very busy - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/25084431@N08 Created with Haiku Deck

46. Photo by HeyThereSpaceman. - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/95257089@N00 Created with Haiku Deck

47. Photo by Pink Sherbet Photography - Creative Commons Attribution License https://www.flickr.com/photos/40645538@N00 Created with Haiku Deck

48. Photo by Daniel Kulinski - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/7729940@N06 Created with Haiku Deck

49. Photo by kevin dooley - Creative Commons Attribution License https://www.flickr.com/photos/12836528@N00 Created with Haiku Deck

50. Questions?

51. About WebLink
• Leading SaaS AMS Company
• Over 720 Association Customers; 5,500 Users;
Supporting 650K Members
• Established in 1996
• Based in Indianapolis, Indiana
• 60 Employees
• 94% Customer Retention Rate
• 96% Average Daily Satisfaction Rating

52.  Association Management
Software Solution
 One web-based centralized
database
 Prospects, members, non-
members and all reps in
same system
 Financials, events, email,
committees, website,
reporting
WebLink Connect™

53. YOU ARE INVITED!
2015 WebLink Summit
WHEN:
Sept. 30-Oct. 2, 2015
WHERE:
Rio Hotel, Las Vegas, Nevada
WHAT:
The best marketing and technology
conference for your association to
grow faster!
LEARN MORE:
www.weblinksumit.com

54. Thank you!
WebLink International, Inc.
1-877-231-4970
www.weblinkinternational.com
marketing@weblinkinternational.com