SlideShare a Scribd company logo
1
Host: Scott White
http://www.connectik.com
2
TOP 5 REASONS
why your members
aren’t engaged in your community
1. Member Risk / Fear
2. Insufficient Expertise
3. No Champion
4. No Strategic Plan
5. “It’s Just Another Website”
3
Member Risk / Fear
• Most people are prone to continue habits
• Most people fear change
• Most people communicate via email reactively
• Without sufficient value most people fail to
adapt to new models even if they are more
efficient
4
Insufficient Expertise
• Most people are NOT content creators
• There are “LURKERS” out there
• Successful communities need conversation
starters (not just a single champion)
• Successful communities need engaging and
relevant content
5
No Champion
• It’s more than just a good idea
• Can they start the fire?
• Can they fan the flames?
• Can they control the chaos?
• Can they recruit conversation
starters?
6
No Strategic Plan
• Communities don’t start or run
themselves
• You need clear goals/objectives
• You need the right people & teams
• You need the right topics of
conversation
• You need to KEEP IT SIMPLE
7
“It’s Just Another Website”
• Many online communities are from the
internet 1.0 generation
• For most joining an online community is an
EMOTIONAL decision
• It has to feel FUN
• It has to feel SAFE
8
Best 3 Ways to be Successful
1. You need to have the right PEOPLE in
place
2. You need to have the right PLAN in
place
3. You MUST have the right PLATFORM
in place
9
Connectik Platform
10
Connectik Platform
11
Connectik Platform
12
Millennials are KEY to success
• Millennials are 2.5 times more
likely to become an early adopter
of technology (Boston Consulting
Group)
• Millennials switch their attention
between media platforms on
average of 27 times per hour
(Innerscope Research)
13
QUESTIONS
14
CONTACT: SCOTT WHITE
EMAIL: SCOTT@CONNECTIK.COM
PHONE: 404-561-2622
WWW.CONNECTIK.COM

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Lurking Alert! 5 Reasons Your Members Aren’t Actively Participating in Your Online Community

  • 2. 2 TOP 5 REASONS why your members aren’t engaged in your community 1. Member Risk / Fear 2. Insufficient Expertise 3. No Champion 4. No Strategic Plan 5. “It’s Just Another Website”
  • 3. 3 Member Risk / Fear • Most people are prone to continue habits • Most people fear change • Most people communicate via email reactively • Without sufficient value most people fail to adapt to new models even if they are more efficient
  • 4. 4 Insufficient Expertise • Most people are NOT content creators • There are “LURKERS” out there • Successful communities need conversation starters (not just a single champion) • Successful communities need engaging and relevant content
  • 5. 5 No Champion • It’s more than just a good idea • Can they start the fire? • Can they fan the flames? • Can they control the chaos? • Can they recruit conversation starters?
  • 6. 6 No Strategic Plan • Communities don’t start or run themselves • You need clear goals/objectives • You need the right people & teams • You need the right topics of conversation • You need to KEEP IT SIMPLE
  • 7. 7 “It’s Just Another Website” • Many online communities are from the internet 1.0 generation • For most joining an online community is an EMOTIONAL decision • It has to feel FUN • It has to feel SAFE
  • 8. 8 Best 3 Ways to be Successful 1. You need to have the right PEOPLE in place 2. You need to have the right PLAN in place 3. You MUST have the right PLATFORM in place
  • 12. 12 Millennials are KEY to success • Millennials are 2.5 times more likely to become an early adopter of technology (Boston Consulting Group) • Millennials switch their attention between media platforms on average of 27 times per hour (Innerscope Research)
  • 14. 14 CONTACT: SCOTT WHITE EMAIL: SCOTT@CONNECTIK.COM PHONE: 404-561-2622 WWW.CONNECTIK.COM