Zinavo, SEO is dedicated towards providing valuable SEO services to improve our customer’s website rankings and ultimately revenue. Equipped with all the essential knowledge and expertise, our team of trained and experienced internet marketers thrive for excellence and to provide the utmost customer satisfaction.

1. Web Analytics
&
Tools

2. What is Web Analytics ?
• Web Analytics is the process of analyzing the
behavior of visitors to a web site
• The use of web analytics is said to enable a
business to attract more visitors, retain or
attract new customers for goods or services

3. 10 Smartest Web Analytics Tools
 Google Analytics
 Spring Metrics
 Woopra
 Clicky
 Mint
 Chart beat
 Kissmetrics
 User Testing
 Crazy Egg
 Mouse Flow

4. Why do we use Web Analytics
• Web Analytics are an absolute part of any online marketing
plan
• Analyzing your website traffic and then finding ways to
improve on it
• Measures web traffic
• Visitors count
• Track Bounce rate
• Identify exit pages
• Identify target markets

6. Importance of Web Analytics
 Get to know your visitors well
 Know your best content and focus on it
 It helps to know your site’s SEO
 Easily track your ecommerce metrics and utilize them for
more sales
 Utilize your top outbound links

7. WEB ANALYTICS
OR
GOOGLE ANALYTICS

8. How to use Google analytics
1. Create or sign in to your Analytics account: Go
to google.com/analytics
2. Set up a property in your Analytics account
3. Set up a reporting view in your property
4. Follow the instructions to add the tracking code to your
website so you can collect data in your Analytics property