Training material for Google Analytics Class One. Google Analytics for beginners by Noel Gomes Twitter @SocialNoel. Course material for Digital Marketing Course.
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
With the official sunset of Universal Analytics (UA), businesses are now expected to have Google Analytics 4 (GA4) up and running smoothly.
Join this webinar to make sure your business has GA4 set up with conversion tracking working, and learn how to utilize the new interface, event data types, and more to keep your campaigns on track.
You’ll learn:
How to read reports in Google Analytics 4.
How to analyze and utilize the data in GA4.
How to make sure GA4 is set up properly.
Drew Blumenthal, Founder & CEO at Digital Drew SEM, will walk you through all of GA4’s new reports and new metrics so you can understand what they mean for your business.
Google Analytics plays an important role in making important business decisions. 'Introduction to Google Analytics' sheds light on basics of Analytics and it's setup.
Google Analytics 발표 자료
참고:
구글 애널리틱스: 웹 로그 분석의 시작과 끝 (개정판)
Analytics Academy (https://analyticsacademy.withgoogle.com/)
Google Analytics - Google Developers (https://developers.google.com/analytics/)
Training material for Google Analytics Class One. Google Analytics for beginners by Noel Gomes Twitter @SocialNoel. Course material for Digital Marketing Course.
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
With the official sunset of Universal Analytics (UA), businesses are now expected to have Google Analytics 4 (GA4) up and running smoothly.
Join this webinar to make sure your business has GA4 set up with conversion tracking working, and learn how to utilize the new interface, event data types, and more to keep your campaigns on track.
You’ll learn:
How to read reports in Google Analytics 4.
How to analyze and utilize the data in GA4.
How to make sure GA4 is set up properly.
Drew Blumenthal, Founder & CEO at Digital Drew SEM, will walk you through all of GA4’s new reports and new metrics so you can understand what they mean for your business.
Google Analytics plays an important role in making important business decisions. 'Introduction to Google Analytics' sheds light on basics of Analytics and it's setup.
Google Analytics 발표 자료
참고:
구글 애널리틱스: 웹 로그 분석의 시작과 끝 (개정판)
Analytics Academy (https://analyticsacademy.withgoogle.com/)
Google Analytics - Google Developers (https://developers.google.com/analytics/)
This presentation will give you a quick high-level overview on how to set up Google Analytics 4, setting filters and conversion events, and how to read standard GA4 reports — all with a view to helping you see the importance of having this in your school's marketing toolkit.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Google Analytics 4 is not simply the upgrade to Universal Analytics. It is an entirely new version and redesign of the tool. It is the new generation of Google Analytics that will allow you to collect data from both apps and web.
In this webinar with our Head of Digital Analytics, Benoit Weber, you will discover the tool, understand how to use and navigate the new features and interface, and run through the main differences with Universal Analytics.
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
A tutorial on Google Analytics 2017 melvinreceno the magnificentMelvin Receno
This tutorial show how using Google Analytics on a Weebly page benefits companies small and large alike in analyzing how engaged their customers are with their website. It explains briefly the ABC cycle basics going deeper into each report category and finally discussing the most common report viewed as the audience overview.
Advanced Google Analytics 4.0 by Aviso DigitalSumeet Mayor
Advanced Google Analytics facilitates Data Collection and processes it into readable reports. Custom Dimensions, Custom Metrics, and Event Tracking help collect data that's specific to your business. It demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
• Data Collection and Processing
o Google Analytics data collection
o Categorizing into users and sessions
o Applying configuration settings
o Storing data and generating reports
o Creating a measurement plan
• Setting Up Data Collection and Configuration
o Organize your Analytics account
o Set up advanced filters on views
o Create your own Custom Dimensions
o Create your own Custom Metrics
o Understand user behavior with Event Tracking
o More useful configurations
• Advanced Analysis Tools and Techniques
o Segment data for insight
o Analyze data by channel
o Analyze data by audience
o Analyze data with Custom Reports
• Advanced Marketing Tools
o Remarketing
o Better targeting with Dynamic Remarketing
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Play School in Gurgaon - An Initiative by Paras Build techparasbuildtech2014
Play School in Gurgaon:The Paras World School India realises the immense value and influence of a good friend on a child's development and has woven this into our core philosophy.
For more info, please visitZ: http://www.parasworldschool.com/
This presentation will give you a quick high-level overview on how to set up Google Analytics 4, setting filters and conversion events, and how to read standard GA4 reports — all with a view to helping you see the importance of having this in your school's marketing toolkit.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Google Analytics 4 is not simply the upgrade to Universal Analytics. It is an entirely new version and redesign of the tool. It is the new generation of Google Analytics that will allow you to collect data from both apps and web.
In this webinar with our Head of Digital Analytics, Benoit Weber, you will discover the tool, understand how to use and navigate the new features and interface, and run through the main differences with Universal Analytics.
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
A tutorial on Google Analytics 2017 melvinreceno the magnificentMelvin Receno
This tutorial show how using Google Analytics on a Weebly page benefits companies small and large alike in analyzing how engaged their customers are with their website. It explains briefly the ABC cycle basics going deeper into each report category and finally discussing the most common report viewed as the audience overview.
Advanced Google Analytics 4.0 by Aviso DigitalSumeet Mayor
Advanced Google Analytics facilitates Data Collection and processes it into readable reports. Custom Dimensions, Custom Metrics, and Event Tracking help collect data that's specific to your business. It demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
• Data Collection and Processing
o Google Analytics data collection
o Categorizing into users and sessions
o Applying configuration settings
o Storing data and generating reports
o Creating a measurement plan
• Setting Up Data Collection and Configuration
o Organize your Analytics account
o Set up advanced filters on views
o Create your own Custom Dimensions
o Create your own Custom Metrics
o Understand user behavior with Event Tracking
o More useful configurations
• Advanced Analysis Tools and Techniques
o Segment data for insight
o Analyze data by channel
o Analyze data by audience
o Analyze data with Custom Reports
• Advanced Marketing Tools
o Remarketing
o Better targeting with Dynamic Remarketing
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Play School in Gurgaon - An Initiative by Paras Build techparasbuildtech2014
Play School in Gurgaon:The Paras World School India realises the immense value and influence of a good friend on a child's development and has woven this into our core philosophy.
For more info, please visitZ: http://www.parasworldschool.com/
This presentation summarises the content of the main section of the BID workshop on biodiversity data mobilization. It also describes the contents of the third section, and presents the evaluation mechanism for the workshop
---
Cette présentation résume le contenu de la section principale de l'atelier BID sur la mobilisation des données sur la biodiversité. Il décrit également le contenu de la troisième section et présente le mécanisme d'évaluation de l'atelier.
El eros biologicamente es la característica clave que permite que las organizaciones y equipos de trabajo fluyan y las personas se sientan felices en la organización.
Vorian Agency - Google Analytics SeminarMatt Lynch
Matt Lynch, General Manager at Perth based digital marketing company Vorian Agency, a Google Partner and Bing Ads Professional, presents this training seminar on Google Analytics. Part of the popular 2-hour free business training series run by Matt at Vorian, these seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice. The Google Analytics seminar walks through the terminology, technology, and puts it into perspective with other similar programs in the market place.
Is your company a third party interactive marketing solution or interactive marketing agency? Do your clients need Google Analytics services? Contact Vertical Nerve so we can discuss our Google Analytics agency model that includes commission re-seller and service provider (white labeling) opportunities!
Web Audit Strategy Proposal Template PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Web Audit Strategy Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/35pfKnu
Google Analytics is the Wall Street Journal of an online business – you should be reading it everyday. Learn how to use the most powerful analytics tool available, and get up-to-the-minute data about your site visitors, conversions, products, revenue and so much more. We’ll explore the best GA practices and features to drive more revenue out of your Miva store, including metrics and definitions, campaign tagging for measuring inbound traffic (ppc, email, etc.), custom reporting and dashboards, importing data into Google Analytics, reporting offline (phone order) sales in Google Analytics, using Google Analytics to grow your revenue, and introduction to Google Analytics reports.
MivaCon 2016, Friday session 1.
Presented in Belfast by Steven Parker and John cave for CIM
Covers:
What is analytics?
What is measurement?
Attribution models
Google Analytics / Tag Manager / Data Studio / Optimize
www.cim.co.uk
Care about how to leverage 'Go Mobile Or Go Web?'. You will find this deck presented by Kunal Mehta during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
From ITC Agent Conference 2015...
Do you know where people come from when they land on your insurance agency website? Do those visitors find your website helpful? This session will explore how Google Analytics can answer these questions and more to help refine your online marketing efforts for increased customer acquisition.
Grant Ruxton from Boyd Digital delivered a masterclass on behalf of the Alba Incubation Service at the Hillington Park Innovation Centre on Tue 16th Sept 2014 around how to get started on Google analytics.
Struggling to understand google analytics? It can be overwhelming, it's such a large platform. In this presentation, you will learn the basics of Google Analytics for your small business.
We will cover:
Set Up
Audiences
Aquisition
Behavior
Goals
& More.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
4. What is Google Analytics ?
Who Can use Google Analytics ?
What can Google Analytics do ?
Why Google Analytics ?
4
5. “Google Analytics is a free web
analytics service offered by Google that
provides users with highly interactive,
flexible, and detailed web analytics
reporting.”
-Wikipedia
5
6. Anyone who owns a website and has to make
decisions about your website, online campaigns
and other marketing efforts.
6
7. Google Analytics is a powerful tool that analyses:
• Website traffics
-Where visitors came from
-How they are navigating through your site
• Conversions
-downloads
-page views
-registrations
• E-commerce
-Volume of transactions
-Dollar value transactions
-Success of transactions
7
8. Executives can learn:
• Which marketing initiatives are most effective
• Accurate website traffic patterns/trends
• Which customer and customer segments are most valuable
Marketing Professionals can learn:
• Where visitors come from and what do they do on the site
• How can the website convert more visitors into customers
• Which keywords resonate with prospects and lead to conversions
• Which online ad or creative is the most effective
Developers can learn:
• Where people leave the site
• Which pages retain visitors the longest
• What search terms people use to find the site
8
10. • Nearly all businesses now own a website.
• But systematic analysis of costumers’ behaviors not in
pace with the rapid growth in ecommerce.
• Above 70% of the most frequent websites use web
analytic tools but with their large amount of data, it
is difficult to use them effectively.
• Important to know what kind of data and knowledge
are required for successful website development.
10
12. • A key issue for researchers
Measuring effectiveness of website
What dimensions needed for evaluation
Limited study on web analytics tools
• Most website owners were familiar with hit
counters to track no. of visitors
Merely tell how many people came to our website
More sophisticated
12
14. • To complete this process
we must have access to website source code
have a Google analytics account and
property already being set up.
• To add tracking code to your site:
i. Find the tracking code snippet for property you have setup. It starts
with <script> and ends with </script>.
ii. Copy the snippet
iii. Paste it into every web page that we want to track. Immediately before
the closing </body> tag.
14
27. • In Google Analytics we can
Measure how a company’s online marketing and presence works
Improving website development by analyzing.
• The Acquisition reports give us insight into
Where your visited originated from
the tactics that bring in the most qualified, converting leads.
• The Behavior reports give us an insight into
top pages and top event interactions
to improve our conversion rates with Experiments and In-Page
Analytics.
• The Conversions reports gives us insight into
to view and analyze the way people navigate our website on their
way to converting.
27