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Complete Guide to Google
Analytics
Submitted by :Jodie Baldwin
Introduction
● No doubt getting traffic on a blog or website
is very important these days.
● By analyzing that traffic, one can get lot’s of
useful insights.
● To that end, having a traffic analysis tool like
Google Analytics is very important.
● Following are the most frequently asked
questions about Google Analytics.
Reference :
● http://serrahmark234.hpage.com/
● http://en.wikipedia.org/wiki/Google_Analytics
1. How to add Google Analytics for a website?
● Setting up Google Analytics is very easy as all you need to do is to
add a small Javascript code on your website.
● One thing that you need to make sure is that the code must be added
on every page of the website.
● These days many add ons and modules are available for CMSs.
● Adding the code on the footer is recommended.
Reference :
● http://serrahmark234.hpage.com/
● http://en.wikipedia.org/wiki/Google_Analytics
2. What is the main tip for marketers?
● Make sure to segmentize the data to make it more informative.
● You can start with the traffic sources to find out from where most of
the traffic is coming.
● Make sure to check the device type which is driving the most traffic to
your website.
● Also check the location in order to find out from where most of your
audience belongs to.
Reference :
● http://serrahmark234.hpage.com/
● http://en.wikipedia.org/wiki/Google_Analytics
3. Most common mistakes by Marketers in Analytics?
● As marketers are always obsessed with numbers, the most common
mistake they commit is to check the visitor count without considering
conversion rates.
● Having good amounts of visits to your website is no doubt good but
it’s of no use if you are not able to convert those visitors into
registered users.
● Thus, along with visitors count, marketers are suggested to put efforts
in checking out conversions too.
Reference :
● http://serrahmark234.hpage.com/
● http://en.wikipedia.org/wiki/Google_Analytics
4. How premium Google Analytics services are different?
● Google Analytics premium is the paid service offered by Google.
● Unless you are a big fat corporation having lot’s of traffic, there is no
need of getting premium version.
● Yes, Google Analytics premium offers more in-depth analysis but for
SMB’s having the regular account is sufficient.
Reference :
● http://serrahmark234.hpage.com/
● http://en.wikipedia.org/wiki/Google_Analytics
Conclusion
Hope that sums up the FAQs about the popular
analytics tool, Google Analytics.
To know more FAQs, read the complete article here :
Q&A : Getting the most out of Google Analytics
Reference :
● http://serrahmark234.hpage.com/
● http://en.wikipedia.org/wiki/Google_Analytics
Thank-you

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Complete guide to google analytics

  • 1. Complete Guide to Google Analytics Submitted by :Jodie Baldwin
  • 2. Introduction ● No doubt getting traffic on a blog or website is very important these days. ● By analyzing that traffic, one can get lot’s of useful insights. ● To that end, having a traffic analysis tool like Google Analytics is very important. ● Following are the most frequently asked questions about Google Analytics. Reference : ● http://serrahmark234.hpage.com/ ● http://en.wikipedia.org/wiki/Google_Analytics
  • 3. 1. How to add Google Analytics for a website? ● Setting up Google Analytics is very easy as all you need to do is to add a small Javascript code on your website. ● One thing that you need to make sure is that the code must be added on every page of the website. ● These days many add ons and modules are available for CMSs. ● Adding the code on the footer is recommended. Reference : ● http://serrahmark234.hpage.com/ ● http://en.wikipedia.org/wiki/Google_Analytics
  • 4. 2. What is the main tip for marketers? ● Make sure to segmentize the data to make it more informative. ● You can start with the traffic sources to find out from where most of the traffic is coming. ● Make sure to check the device type which is driving the most traffic to your website. ● Also check the location in order to find out from where most of your audience belongs to. Reference : ● http://serrahmark234.hpage.com/ ● http://en.wikipedia.org/wiki/Google_Analytics
  • 5. 3. Most common mistakes by Marketers in Analytics? ● As marketers are always obsessed with numbers, the most common mistake they commit is to check the visitor count without considering conversion rates. ● Having good amounts of visits to your website is no doubt good but it’s of no use if you are not able to convert those visitors into registered users. ● Thus, along with visitors count, marketers are suggested to put efforts in checking out conversions too. Reference : ● http://serrahmark234.hpage.com/ ● http://en.wikipedia.org/wiki/Google_Analytics
  • 6. 4. How premium Google Analytics services are different? ● Google Analytics premium is the paid service offered by Google. ● Unless you are a big fat corporation having lot’s of traffic, there is no need of getting premium version. ● Yes, Google Analytics premium offers more in-depth analysis but for SMB’s having the regular account is sufficient. Reference : ● http://serrahmark234.hpage.com/ ● http://en.wikipedia.org/wiki/Google_Analytics
  • 7. Conclusion Hope that sums up the FAQs about the popular analytics tool, Google Analytics. To know more FAQs, read the complete article here : Q&A : Getting the most out of Google Analytics Reference : ● http://serrahmark234.hpage.com/ ● http://en.wikipedia.org/wiki/Google_Analytics