2. Description of Site And Development
The Kentucky Emergency Management Association is a Kentucky-based
non-profit corporation originally established in 1991. Their activities seek to
develop professionalism among those persons in Kentucky actively engaged
in emergency management activities and to provide a forum for discussion
of the common experience, ideas and suggestions of its members related to
emergency management.
I spent part of my summer designing and developing a website for the
association. So I choose to track this website. After discovering the power
that Google analytics has to offer, I plan to get in contact with my client and
let him know about the data I am receiving from the site.
With Google Analytics you can discover a lot of information about the
visitors and traffic to your site.
4. Google Analytics
Google Analytics is a free website analysis tool which provides sophisticated
reports about traffic on your website. Actual Metrics is an Authorized Google
Analytics Consultant it offers a complete suite of
consulting, training, support, analysis, integration, and customization
services for Google Analytics. No matter which type of site you have e-
commerce, lead generation, branding, or informational Google Analytics will
show you how visitors reach your site and how they interact with your site's
content. Our expertise will help you improve the research and development
of your marketing initiatives and your overall online presence.
5. Standard Reports for Google Analytics
There are so many different Standard Reports that are available with the
implementation of Google Analytics.
• Visits
• Unique Visitors
• Page Views
• Pages/Visit
• Average Visit Duration
• Bounce Rates
• % Of New Visits
• And that is just the basics
9. Google Analytics Goals
Goals are a versatile way to measure how well your site or app fulfills your
target objectives. You can set up individual Goals to track discrete
actions, like transactions with a minimum purchase amount or the amount
of time spent on a screen. Goals help you analyze how well your site or app
directs people towards your target.
